Business Screen Magazine (1963-1964)

^f Those Costlv Industrial Fires IValional Board of Fire L'nderwriters Krlrase* a Hard-IIilliii'; New Pirlure Sponsor: National Board of Hire Underwrilers Tiilf: Are You Sure?, 14 rain, color, produced by Depicto Films. ■ir A fire in an industrial plant is a severe economic loss for the whole community, and most of these fires are caused by little unintentional acts of carelessness. This is the message of the new National Board of Fire Underwriters film. Are You Sure, released last month to television stations and to audiences of industrial plant, civic and service groups. The film portrays the emotional impacts an industrial fire has on five employees who feel that they may have caused the disaster. Each Imlwitrial firea like tliis C(Ui.\c a severe cconomie loss to the plant commutiitii . . . employee is aware of a careless act he committed just before the fire. All wish they could relive those moments to rectify their carelessness that could have produced the severe economic effects which they, their fellow workers and the community are e.xperiencing. The industrial plant, its employees and the situations are typical, and most realistically presented. Are You Sure? should prove particularly effective when used to motivate employee interest in plant fire prevention programs. Prints are available on free loan from N.B.F.U. film libraries in New York, Chicago, Atlanta and Berkeley, Calif. §■ German Cine, Tape yfanufaelurers Vnieil Film Studio at the Photokiiut in Cologne • Main feature at Photokina. the international photo marketing fair held in Cologne again this year (March 16-24) was the unveiling of a studio jointly operated by the German cine and tape recorder industries. Our fiuropean Editor Peter Rigg reports that sound engineers demonstrated new sound developments. The cinema industry of that country also screened industrial and documentary films to remind Photokina visitors of the value of film in communication. Radiant president Adolph VVertheimer of our home town again headed the U. S. manufacturer delegations at Cologne. Radiant had another large display in the show. Detail man sitows plu/uiian new produel with desk-lop projector. Cino\ isiials Show New Drugs to Doctors W'arner-ChiU'ott Laboratories .Makes .\dfpt Use of Hmiu Desk-Top Projeelors and Films search-minded doctors reacted most enthusiastically to live clinical demonstrations showing open heart surgery and similar material. .\ rilni-of-thi'-Moiith in Technicolor A new Peritrate film was made live, setting the pattern for all future production. Actually, the Technicolor Instant Movie Projector made the experiment practical. Weighing only 6'/2 pounds, its users would carry it unobtrusively into a doctor's office, plug it into an outlet, slip in a no-threading magi-cartridge, and be into a daylight showing in seconds. It worked! Now VVarncr-Chilcott has embarked on a film-a-month program which it calls Cinevisual, a registered trademark for this method of medical communication. All are processed in color by Technicolor, based on the company's decision that ueeurale color is essential to each film and on the availability of the same process for 8mm as is used in the multi-million dollar entertainment film productions. Pre-Tesli'cl by Representatives in Kicld One of the largest of the pharmaceutical companies, with about l^Q trained representatives calling on doctors in all 50 states, WarnerChrlcott prepared these field men with a full statement of objectives and results of the first 100 or so tests made by salesmen on routine lUuslrution from a Warncr-Chileott color pic c iiitroihu cs the new Cincvistud film pro'^ram. I N Any Patiknt-Crowded Day the busy physician has very little time to spare for the "detail men" of the pharmaceutical manufacturers. Yet the vast majority of doctors realize the importance of knowing about new drugs, one of which might help to solve an immediate need, and how they work. Some doctors will see only certain representatives; others may try to give a hearing to all of them, but often without giving full attention to the story being told by the representative. Physicians see pharmaceutical representatives between palieni calls. Consequently, most doctors have the immediate problems of their patients on their mind. To gain a better entree and, of even greater importance, to make sure the full story penetrated, Warner-Chilcott Laboratories last spring began to explore the use of 8mm silent color films using the Technicolor Instant Movie Projector. The initial film featured Peritrate, a drug to encourage collateral circulation. Based on a medical journal report and a follow-up paper presented at a meeting of the .American Heart Association, the pilot film was half live and half animation. Field-use quickly indicated that re NUMBER 1 ■ VOLUME 24