Business Screen Magazine (1963-1964)

when lite slui . ; \\ iiid.sor, \'l. htiil been cleared ton effieienthj, IVC's produetion leant trucked llie stuff down off inotmtains. Monaco's color ;ind glamor as background for the new models to 37 district cities; 8mm sound versions tied-in with current Ford national advertising using the same settings. But Monaco's world-renowned background made a "set" seldom equalled for a new car introduction and the Rallye furnished the drama and suspense, as well as the performance tests, which will make both 8mm and 16mm versions of these films top sales material for dealers out across the country and abroad, y' Tire Firm Sho\A> I he Wav Goodyear Film Provides Sound \iKirf for Safe Driving Alon^ Vtiiiler Koail^ Sponsor: Goodyear Tire & Rubber Company. Title: Safe Winter Driving, 11 min. b w, produced by The Institute of Visual Communications. Produced especially for drivers in heavy snow areas, this new film points out the two-fold responsibility of such driving. The responsibility falls on the community to remove the snow, and the driver to see that his car is ship-shape condition. Recommended points to be checked include the battery, lights, brakes, muffler, windshield wipers, and tires. Bt'lter Traction Tlirouiih \\ inter Trt-ads According to National Safety Council tests, winter tires give 28 percent better traction than regular tires on ice. and 51 percent better traction on snow. The picture is of particular value to young high school students for it instructs the novice. The lessons in driving are learned through the experiences of a teen-age girl being taught the "how to" of safe driving by her father. Shows '"Tricks" of Wintertime Driving; Through the use of stop motion, the camera shows the father advising and instructing. The "tricks" are explained so they can be grasped y Producer Hill Ganz {at extreme rig/i? above) clteeks Goodyear tire as cameratnan and crew prepare scene for "Safe Winter Drivinii." easily by those who are eager to learn to drive at the first moment that a learner's permit is available. They can see a car skid on ice . . and learn how to straighten out: and they can natch a car stuck in snow . . and discover how to free it. 2.000 bookings of Safe Winter Drivint; were made during the first month of winter this year. Distribution is being handled by the Institute of Visual Communications. ^ Note: additional case histories of resultful films are provided in o'her pages of this issue. Performance ReCorp StlES guotA "Let's Be Professional About It" WAYS TO CLOSE .1 "Close the Sale, But . s v^^ MONEY! L^ "What Makes People Buy" "Don't Let Objections Block The Sale" "Price Is Part of Every Sale" IMPROVE and STIMULATE YOUR SALESMEN WITH THESE ALL-COLOR ART SOUND SLIDEFILMS . . . More than 20 sales managers selected the profe.s.sional selling techniques presented in this Speaking-of-Selling Program. All techniques are practical, believable, and interestingly demonstrated. This is a Program designed to improve existing .sales organizations, especiall.y those marketing business and industrial products and services. Kaih film is 10 minutes in length, has a Meeting Leader's C.uide and a Plan of Action to get immediate sales results. NEW AT-HOME COURSE Lets you direct this training to selected salesmen at their own homes, at their own pace, and on their own time. Includes Study Guides, Correction of Quiz Sheets and use of Projectors. 9 CALL. WtRE, WRITE OR SEND COUPON FOR FULL INFORMATION HENNING and CHEADLE, Inc. CREATORS OF I l^i^WlMSS HENNING and CHEADLE, Inc. 10010 Greenfield Rood, Detfoit 27, Michigon Please send information on your Speaking of Selling Sales Training and Stimulation Program. __ For Sales Meetings ^ For At-Home Course Name: Position: "Get More Selling Seconds" MATERIALS and PROGRAMS 10010 Greenfield Road, Delroit 27, Michigan Phone: 272-1000 A,/C 313 Company:. Address: City: -Zone:. _State-_ NUMBER 1 ■ VOLUfVlE 24 195