Business Screen Magazine (1963-1964)

HOW CAN YOU IMMUNIZE THE NEGATIVE IN SALESMEN? Train with Slidefilms Negative attitudes can infect good men. The sales executive can shov/ the cause and effect of negative attitudes . . . and how to cure them with positive thinl<ing . . . with the aid of this color sound filmstrip: "THE POWER OF MENTAL ATTITUDE IN SELLING" This dramatizes by contrasts, checks negative thinking from developing into a permanent handicap, and shows how the positive attitude creates confidence and boosts soles. One of a series of six . . . •SELLING IS MENTAL" is proving a great time and energy saver to sales directors in training and re-training. Wrife foday for details concerning a preview P Selling Bureau A 0:V!:iOH OF ROCKET Fl:" 6108-B Santa Monica Boulevard Los Angeles 38, Caiifornio BUSINESS SCREEN THE BUSINESS MAGAZINE Of AUDIO AND VISUAL COMMUNICATION AND JOURNAL OF THE INDUSTRY FILM PRODUCERS ASSOCIATION preview of contents Camera Eye: the Editorial Viewpoint 6 CINE Makes Selections for Overseas Festivals 8 Small World: a Column hy Robinson P. Riiig 14 Films Aid Welfare Agencies by Freelon M. Fowler 16 Sports Classic: Pro Football's Longest Day 22 Industrial A-V Association Convenes in Peoria 33 picture Preview Feature: New York, New York 34 New York Airways Sells The Skyline Route 36 Phillips Puts Its Dealers on Road to Profits 36 1 ilm Cooperation Helps Detroit V\ in Olympic Bid . .37 Armco Steel Takes Employees to Main Street. USA 38 Oil and Man's Environment: The Human Element 39 AT&T Shows the Way to Better Phone Service 40 The Warning Bell Sounds a Challenge to Safety 41 The Salesman Stars as IMC Sliows "The Big Sell" 42 How to Insure a "Hit" Meeting: Show Report . . ... .43 Tria Sell Technique Brightens Life of Henry Royall ... .44 1 he Industry Film Journal, begins on page 45 ."Xuto-lnstructional Technology by Leo Persselin 48 Business Screen E.xecutive: News of Appointments ?6 AudioVisual Equipment Trade Fair: New Products ....59 Reference Shelf: L'seful New Literature 61 The Index of Sponsored Films, begins on page 65 CHICAGO OFFICE OF PUBLICATION 7064 Sheridan Road Building, Chicago 26, Illinois Telephone: BRiargate 4-8234-5 IN NEW YORK CITY Robert Seymour, Eastern Manager: 250 W. 57th St. Circle 5-2969 • JUdson 2-1957 IN LOS ANGELES H. L. Mitchell, 1450 Lorain Road, San Marino, California Telephone: Cumberland 3-4394 IN SAN FRANCISCO James Stevenson, 21 Lynch Court, Moraga, California Telephone: 376-5790 IN WASHINGTON, D. C. Mary Finch Hoyt, 4733 Fulton Street, N. Telephone: 966-0709 W. IN LONDON, ENGLAND Robinson P. Rigg, European Editor 139a Bedford Court Mansions, London W. 1 CREATED Jk PRODUCED BY Fred A. Niles Communications Centers • DELTA AIRLINES • SPERRY a HUTCHINSON • DOW CHEMICAL • U. S. SAVINGS a LOAN LEAGUE • CHRYSLER • GENERAL MILLS • AMERICAN BAKERS ASSN. • FORMICA • CARE • ARMOUR • CLEARING MACHINE • CLEVELAND WELFARE ASSN. • BRUNSWICK INTERNATIONAL FRED A. NILES COMMUNICATIONS CENTERS, INC. CHICAGO 1058 W. Washington Blvd. Chicago 7, Illinois SE 8-4181 HOLLVWOOO 650 N, Bfonson Ave. Hollywood 4, California HO 3-8154 NEW YORK 108 West End Avenue New York 23, New York SU 7-8770 NUMBER 2 • VOLUME 24 • 1963