Business Screen Magazine (1963-1964)

Camera Eye THE EDITORIAL VIEWPOINT AWARDS FOR FIVE Outstanding industrial relations films produced in 1962 were presented on March 26th at the 3?th Institute on Industrial Relations, sponsored b\ the National Association of Manufacturers and held at the Arizona-Biltmore, Phoenix. Arizona. Winners were selected in four categories and judged by a committee of leading industrial executives. The award-winners and their categories were: Company Economics: Our Newest Cluillen^e. 20 minutes, color. Distributed by the Motion Picture Section. Martin Company. Orando. Florida. Industrial Safety: Cause Vndeiennined. 18'/2 minutes, color. Produced and distributed by Bay State Film Productions. Inc.. Boston and Springfield. Mass. Management Development: A Coin Miili Two Heads, 35 minutes, color. Distributed by the Proctor and Gamble Company. Cincmnati I . Ohio. An award in this category also went to Oveixoininfi Resislcmce to Change, 30 minutes, b&w. Produced and distributed for syndication sale by Roundtable Productions. Beverly Hills. Calif. Welfare Benefits: Casit on tlie Barrelhead, 17 minutes, color. Produced by Reid H. Ray Film Industries for distribution ( syndicated I by the Bureau of National Affairs. Washington. D. C. The judging committee included Stuart F. Arnold. Manager. Benefit Plan Administration. Union Carbide Corporation: Fred D. Hunter. Director. Employee Relations. American Brake Shoe Company; Hudson Nix. Director of Labor Relations. Celanese Corporation of America: Douglas Soutar. Director of Industrial Relations. .-Xmerican Smelting and Refining Company: and William G. Johnson. Director of Special Projects. NAM Industrial Relations Division. Handsome certificates of award were bestowed on the winners. Both the jury and the sponsoring host set a high standard of film accreditation which this industry accepts with gratification. Esteij Electronics to Make, Distribute "Cinebox" Which Shows 40 Sound Films '" If you wonder what happened to that useful ""Cinebox", the Italian-made automatic sound film projection unit which shows 40 four-minute color sound films and can be operated by push-button or by coins, you'll be interested in the news that U. S. distribution (and later, manufacture ) has been taken over by Estey Electronics. Inc.. oldest organ manufacturer in the U. S. I An Estey subsidiary. Cinevision Corporation of .America, has been organized and the unit licensed by Societa Italiana di Fonovisione. of Milan, Italy. Stanley Green, president of :l Estey, avers that the "revolutionary advcrtismg medium"" has been used successfully in many countries of Europe. Eventually, the American licensee will manufacture the machines at its Torrance, California plant but will initially import 2,000 units for sale and distribution this year. Estey also plans to produce, distribute and rent films for coin-operated entertainment versions of the machine but is strong on its advertising potential for the myriad of public places in which it can be installed by simple plug-in. They also look to its useful role in trade shows and at conventions. W ashiniiton Groups Hosts rreniieres fur AttJerican Oil's "Potomac Holiday" Film ) .^nd. while we're on the subject of impor ' tant events, the series of previews held in Washington. D. C. for Happy Holidays Along the Potomac were noteworthy! This Parthenonproduced travel promotion subject was premiered at an April 22nd luncheon sponsored by the Washington Convention and Visitors Bureau (part of the Greater National Capital Committee ) and the Metropolitan Washington Board of Trade. Mr. L. W. (Bill) Moore, president of the American Oil Co ^any. proud sponsors of this tourism film. ^ .e the introduction. Some extremely well-put comments were made by Mr. Moore, who suggested that companies in his industry could spend less time fighting gas wars and more time expanding the market for their product. He explained how, two years ago, AMOCO decided to enlarge its film library with ""positive-approach" films for touring families. Happy Holidays in the Land of Lincoln ( also produced by Parthenon ) was the first in the 'series (1961) and on May 1st. through the nationwide distribution facilities of Modern Talking Picture Service, Inc.. the Potomac film will be available on free loan to groups throughout the U. S. A picture story of this preview event and the subsequent showings to major Democratic and Republication club organizations in Washington will be a feature of our next issue. An example well worth emulating! !|! * ::= Caterpillar Tractor's "Water Bill V. S, A." Backstops Major National Ad Campaign Those double-truck ads you've seen in national magazines within recent weeks for the Caterpillar Tractor Company's well-timed water conservation campaign have a great film story behind them. The company's film. Water Bill i'. S. A . ( nationally distributed by Modern Talking Picture Service) is supplementing this print campaign in fine style. As C. B. Leber. Caterpillar's advertising manager, puts it: ""Not every subscriber to this magazine is reading our message. Readership studies indicate that we are reaching a sufficient percentage of the audience to make it a good investment. We feel, however, that the thousands of people who saw the film through your (Modern) 16mm distribution system and the more than 9 million television viewers have received a fuller (CONTINUED ON THE FOLLOWING PAGE 12) BUSINESS SCREEN MAGAZINE