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PlANNiNG
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Insure your desired results for your next motion picture or slide film . . .
by also planning the processing, editing, sound recording, titling and duplicating now. Call the Geo. W. Colburn Laboratory before you start shooting.
CALL OR WRITE TODAY
for new free booklet on film cost reduction DEarbern 2-«2S6 Producers' Service Dept.
GEO. W. COLBURN LABORATORY, Inc.
164 NORTH WACKER DRIVE / CHICAGO 6, ILLINOIS
THE EDITORIAL VIEWPOINT:
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explanation of the problem than those who merely read our ads."
Initial distribution of the film was made through the 108 Caterpillar dealers in the United States who made it available to key groups in their territories and frequently accompanied the picture to participate in discussion. Distribution through Modern, aimed at community groups and television stations, is reaching additional and important audience totals.
£. F. MacDonald-Wilding Merger Off
' Keeping faith with an unexpected "conflict of clients" which developed during negotiations for the acquisition of Wilding. Inc. by the E. F. MacDonald Co., the participants have agreed to discontinue these plans. They said they would continue exchanging technical and production information as they have been doing since July, 1962.
V\'ra/ig/er Award Presented tu "Appaluosa"
t^ The top Western Documentary Film of 1962 is Appttloosu. produced by Fred Rice Productions for the Appaloosa Horse Club. The award was made by the National Cowboy Hall of Fame and Western Heritage Center. The picture received the "Wrangler" trophy on April 4th at the annual Western Heritage Awards ceremony in Oklahoma City, near the site of the center, now under construction. Television star Dale Robertson narrated; the film was written by Brown Meggs of New York City with Dr. Francis Haines. Monmouth. Oregon, as technical advisor.
American TV Commercials Awards to be Presented at Waldorf on Friday, May 24
■ ■ The American TV Commercials Festival will wind up on Friday, May 24th in the grand ballroom of the Waldorf-Astoria Hotel when the Fourth Annual Awards for outstanding television commercials will be presented. Preliminary screenings and most of the finalist judging for this year's competition has been completed by the five councils of judges in the U. S. and Canada, Festival Director Wally Ross reports.
165 advertising executives took part in these screenings, viewing 1,367 entries submitted
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COMPLETE LABORATORy SERVICE FOR 16 MM / EDITING ,' RECORDING , WORK PRINTING , 8 MM i 16 MM RELEASE PRINTING / TITLING ,' 35 MM SLIDE AND FILMSTRIP SERVICE
Brittle, curled cupped film?
we restore to nearly new first run quality with Vite-a-lize (Gagel. Vite-a■ll^e preshrinks new film uniformly, sealing in proper humidity A must for new stock with soft emulsionGuaranteed. Leonard Film Service. 1700A E Walnut, Pasadena. Calif. Murray 1-9950.
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BUSINESS SCREEN MAGAZINE
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