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"I
BUSINESS SCREEN
THE BUSINESS MAGAZINE OF AUDIO AND VISUAL COMMUNICATION AND JOURNAL Of THE INDUSTRY FILM PRODUCERS ASSOCIATION
preview of editorial features
Camera Eye: The Editorial Viewpoint 12
Washinuton I'ilm C'onimcntary by Mury Finch Hoyl 16
The New York World's Fair Report by Boh Seymour 20
Business Screen International by Robinson P. Riss 24
National Committee on Films for Safety Awards Plaques 33
Amoco Hosts Previews in Washington. D. C 34
EFLA Holds Fifth Annual American Film Festival 35
56 "Clios" to Year's Best Television Commercials 36
General Tire Dealers Show Quality Line With Smm Sound 37
A Day at Sea Aboard the Carrier "Enterprise"' 38
Inquiry: Data Processing at Work in the Air Force 38
Report on America's Dynamic Aerospace Industry 38
Progress in Veterinary Science: The Gentle Doctor 39
How Audio-Visuals Are Helping Sell Saf-T-Climb 39
Hardesty Learns the .Art of Selling Ford Trucks 40
Time to Think About Your Family's Future: Preview . .41
Sailing Saga: Tlie America's Cup Races of 1962 42
Auto Racing Classic: They Race jor Ftin 42
The Industry Film Producers' Journal, begins on page . . 44
How Los Angeles' Police Use Visuals by Li. John Bigham 48
Business Screen Executive: News of Appointments 56
■Audio-Visual Equipment Trade Fair: New Products 59
CHICAGO OFFICE OF PUBLICATION
7064 Sheridan Road Building, Chicago 26, Illinois
Telephone BRiargate 4-8234-5
IN NEW YORK CITY Robert Seymour, Eastern Manager: 250 W. 57th St. Circle 5-2969 • JUdson 2-1957
IN LOS ANGELES
H. L. Mitchell, 1450 Lorain Road, San Marino, California Telephone: Cumberland 3-4394
IN SAN FRANCISCO
James Stevenson, 21 Lynch Court, Moraga, California
Telephone: 376-5790
IN WASHINGTON, D. C.
Mary Finch Hoyt, 4733 Fulton Street, N. W. Telephone: 966-0709
IN LONDON, ENGLAND
Robinson P. Rigg, European Editor 139a Bedford Court Mansions, London W. 1
Preface to Features of the Month
■'> The results of three national awards programs, of which the National Safety Contest selections are most noteworthy, are featured in this issue, beginning on page 33. Our editorial opinion of this awards business is expressed in that column on page eight.
Keeping up with progress of the New York World's Fair is Bob Seymour's assignment (see page 20). It appears that a number of Fair exhibitors will be using films; many plan elaborate theatres.
Featured articles describe some current and outstanding new films for government, industry and for public showing by their producers. The widening application of 8mm sound, via those handy repeater projectors, is reported on page 37. closely followed by reviews of the light-hearted hut weil-iwinted training film on Ford truck selling and a useful sound filmstrip on estate planning.
The sports-minded reader will find good film fare on page 42; those interested in police and law enforcement material should check pages 48 and 54 to get useful data on these applications.
Our correspondents. Mary Hoyt in the nation's capital and Peter Rigg. out of London, give you the latest in film news from those far-flung centers. All told, this is a well-filled issue with plenty of useful fare for our reader familv. B"
Issue Three, A^oluiiie Twenty-Four of Business Screen Mag.izine. published ^I.^v 31. !9G3. Issued 8 times annualK at six week inlei\als at 7U()1 Sheiidai) Road, Chicago 2fi. Illinois hy Business Screen M:ij!a/ines. Inc. I'lione: KRiaif;ale 4.8'.;:M.T. O. H. C:oeIIn, Editor and Ptihlisher. Subscription S;i.(10 a veai: $.').U0 two \ears (lioinestic); $4.00 an<l ST.OO foreign. Setond class postage paid at Chicago, Illinois and at a(I<lilional ntaib ing (tffice. Entire ((intents (()p\righte(i Ut(i3 by Business Screen Magazines. Iik. Tradeinarlv registeied f. S. Patent Office. .Address all editorial and subscription in(|uiries to the Chicago office of puI>lication. 7064 Sheridan Ro.id Building.
IMBER 3 • VOLUME 24 • 1963