Business Screen Magazine (1963-1964)

LIGHT-HEARTED LOOK AT SELLING lck'a> for Cai pet Salc>iiuMi |{i-al Farts Alioul llen-ulon FiliiT llcl|> \\ (XI Toiifih, Demancling ("ii-.liinnT« Sponsor: Hercules Powder Coiiip;iny. Iiii.k: Ii'\ Momliiy Murnini;. 15 niin.. color, produced by Matt Fiirrell Productions. :'• This is a good-natured look at a carpet store on any typical Monday morning. George VVattsdale. an enterprising salesman, meets five lough, demanding customers and chalks up some profitable sales by knowing how to explain the salient features of Herculon. a new wonder fiber to be found in many leading brands of carpel. Herculon. of course, is Hercules Powder Company's polypropylene fiber, now being used in such products as rugs, carpets, sweaters and other clothing. The film is planned to be used by carpet manufacturers for showing to salesmen in department stores and other carpet merchandising establishments. In the film. George turns to the audience at each propitious moment in his sales pitch and lets us know : "Message coming up. This is the part to remember if you want to make a sale." Messages are that colors in carpets made of Herculon can't fade or wear out — color is inside the fiber — locked in for keeps; Herculon carpets offer more luxurious depth with no pilling, fuzzing or shedding; they are staticfree, most cleanable. and are only offered by well-known, legitimate manufacturers. The film was designed to be humorous — there are sight gags galore and the cast wears funny masks, but also something that salesmen uould remember — at least remember the key points that can help them to more profitable sales. Thus far, 40 prints are in constant use across the country. Carpet manufacturers have reported excellent success. 13^ Below: how customer, salesman lock to each other. BINARV d 0000 ° 0001 ' 0010 .^ ^ 7 0011 1M 3 0 10 0 ^^1 4 0 t 0 1 ^1 5 Olio S 6 0 1 1 1 S 7 1000 ^1 8 1 0 0 1 ^ 9 ^^?-, Live action and animation help make computers . as simple as baby's first learning to count! Basic Film Scries on Computer Techniques .Six l'illll^ oil "Digital C<>iii|iiiI<t" Siiii|illl\ < iiiii|il('\ lad-. Ii> \iil in Ko'iiiiliii^ One of the larger businesses in the country — the United States Navy — is, not surprisingly, a major user of computers. In the computation of payrolls, record-keeping, automatic systems of supply, fire control and navigation, computers play an increasingly important role. There are computers for specilic weapons aboard Polaris submarines, carriers and other large ships of our lleet. On land, computers are rapidly being integrated with many areas of Naval activities. Trained operators are an important consideration in the use of computers, and the Navy needs a regular supply of programmers, operators and maintenance men. To encourage Naval men and women to become interested in computers, a new series of films giving a basic overall view of computer techniques has recently been completed for the Navy by Audio Productions. Inc. .Simple F;itts on Complex Concepts Called Dii>iiul Coinpuler Techniques, the series is intended to introduce some very complicated concepts in simplified form so that beginners may develop an understanding of how computers were developed, the historical background of this form of computation, and the actual techniques of operation. Titles of the six films in the series give a yood idea of their content: (I) Inirotlueiioii — 16 min., (2) Binary Niimhers — 12' '2 min.. (3) Logic Elements — ]5 min.. (4) Compiiler Units — lAVz 'min.. ( .5 1 Loiiic Element Circuits — MVi min., and (6) Proi-ramminti — l(S'4 minutes. Tfclinicjl .Animation Is Most Effective The films are handsomely mounted and in color, using a great deal of highly etfective technical animation. .-Ml types and makes of computers are seen: Burroughs. National Cash Register, Remington Rand. RCA and IBM being some of them. The last-named company. IBM. took a very active part in furnishing location facilities for many of the scenes. The liunxhiciion film goes right back to the first known systems of computation, starting with counting on the lingers, then up through the abacus, calculating "bones", mechanical adding machines, logarithmic slide rules, and on to the analog computer, predecessor to the sophisticateil electronic digital computers of today. Series Is Available to Public Bii\cr The series is available for sale to the public (through Norwood Films. Washington. D.C.) It has been acclaimed as a most useful introduction to computers for many business men whose work throws them into association with computers but who have had no easy way to assimilate the concepts involved. This is accomplished particularly by the first two lilms. which are designed to take the average person from scratch and teach a good understanding of basic computer principles. They Merit C'rcdit for ITsefiil Scries For Audio Productions, Alexander Gansell was producer-director, with Ed Wagner responsible for animation design. The script, a remarkable job of filtering between very complicated informati(m and a readily understand-' able end result, is by Richard Chindblom, For] the Navy, C. Wesley Gardner functioned asj project supervisor, ^! * Case histories of useful new pictures con-! tinue on following pages 40, 41 and 42. NUMBER 5 • VOLUME 24 • 1963 39