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\N hat does MPO stand lor?
A trade columnist, unable to answer the same question, finally gave up and quipped: "Good government." Quite right in a wav. MPO does stand for good government — or good management, if vou must be literal — but thats not what MPO means.
MPO does not mean Motion Picture Organization as is assumed bv some folks who have a penchant for translating the letters on other people's license plates into memory props. Although MPO is a motion picture organization, it is much more than that. too.
MPO. although it is the world's largest producer of filmed television commercials and sponsored motion pictures, is also one of the most diversified companies in audio-visual communications. Besides MPO Videotronics. Inc. (television spots) and MPO Productions. Inc. (sponsored films), there are MPO Sales Meetings. Inc. (sales meetings, presentations, industrial shows, slide and film strips) : the Repealer Projector Division (the Videotronic 8-automatic projector for sales and training): Kerbawy-MPO (complete A-\ and industrial show services in Detroit); MPO-T\ of California (complete West Coast facilities, staff and studios for films and commercials); MPO. Inc. (Chicago sales-service office^: Special Project Divi
sion (militarv and government films and projects); Kenco-Tape Films Division (Print servicing, lab expediting, cataloguing, vault storage and shipping). MPO divisions cover erery area of communications programming and counseling.
MPO maintains the East's largest, most modem motion picture facilities at the MPO \ ideotronics Center in New"\ork (9 sound stages. 18 editing teams, screening rooms, shops) as well as a complete Hollywood production center. And MPO's full-time permanent staff of directors, cameramen, writers, editors and technicians regularly gathers more awards for creativity than anyone else in the business.
Next lime vou need a television commercial, sales training or public relations film, motion picture report, industrial show, sales meeting, sales projector, presentation, or want to consult about any audiovisual and communications project, call MPO. Ask for Judd Pollock. He's the "P" of the MPO. You see. back in the days when MPO was just a motion picture organization, it meant Madison. Pollock and O'Hare. MPO. 222 East 44 Street. New |>PO| York 17. N. Y (212) TN 7-8200.
14TH PRODUCTION REVIEW