Business Screen Magazine (1963-1964)

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^V .j.ji)-/c-.// ituiiil, til inulti-cdhiicil L:l(t!,.s ilidUi llu i:iiilor'.s cin la the !>cdiilij oj llif L niUil Slates I'iiliIioii. THE MANY IMAGES OF THE UNITED STATES the hit/ show is n Chwratuu "rUU'" ffir»ii(/li JOO years of liiiprirnii lii.vlori/ ■p EATURE Show on the top floor of the huge United States PaviHon is a "ride" with film that takes the visitor through 400 years of riie history of this nation. The American Journey, produced by Cinerama. Inc.. requires a dozen 55-seat vehicles which move along a 1.200-foot journcs which passes 1 1 0 screens of ever\ shape and size. 159 projectors (both movie and still) are used to fill the screens with scenes ranging from the depths of the sea to the outer reaches of space. Individual headsets built into each chair carr\ the narration . . . "here is oin past, look at it!" An "Environmental" Film The experience is called an "•environmental" film program, designed to encourage audiences to feel "in" the events as they happen, to psychologically participate in the nation's history as it unfolds. The Journey begins with early scenes of America before the explorers arrived, rolls on through CHALLENGE TO GREATNESS EW PERFORMANCE EVERY IS MINUTES Tlic hiti litliii /■ Ki niicilij endorsed "Challenge tu (.'.initm ■^s" theme of the United States I'avition. This is the entrance to tlie Cineraum "ride" which takes sroiiDS of Fair visitors on "The American Jonrney." pictorial highlights on the past, leading up to the challenges of today's jet age. There are 19-35mm motion piciiire. 1416mm motion picture and 26 Eastman Carousel slide proiL-ctors along the ride. Narration lor The American Journey was written by Ray Bradbury: Jeremy l.epard directed tor Cinerama. Ihe musical score is all "Americana" with sounds of railroad whistles, old tur.es. harmonicas ,md the like. Film "\'()> age to .-Vmerica" Before reaching the Cinerama show, visitors are first received in a 500-seat theater for a showing of I'oyage to America. This introductory film was produced by Graphic Films Corporation in collaboration with John Houseman. Its black & white images utilize both live action and animation to move through America's Colonial period, to the phase of American Immigration and the period of Expansion (from 1820 lo 1920). An original music score by Virgil Thomson, direction by Ben lackson, and editing by Pieter \an Deusen of Graphic Films make this a notable film. It was narrated by Alexander Scourby .irtd designed to create an understanding and mood of excitement .ind confidence in the American way of life — past, present and future. This nine-minute black & white film should be made available to the nation's schools when the Fair closes. * * * The Pavilion's theme "Challenge to Greatness" was endorsed by the late John F. Kennedy. It is exemplified in a Pavilion area of "Challenge" through which visitors walk on their way to the Journey film. Here several hundred other displays include continuous films shown at the bottom of a "well" set in the floor of the I'nited States Pavilion. • Films are also projected in several "wells" in the U. S. PavUiou: The "Voyaiic to America" )nitnre is shown in this 5i)0-seat theater: here they are shown on side w(dls hij cncrlicail repeater jjroicelors. Graphic Films collaborated tcith John Houseman for this jnodnction.