Business Screen Magazine (1963-1964)

"'^^ \ii(li(i-.\iiiiii(itriiiiic doltx rcprcSI iiling 26 himlx sing and dance along Pepsi-Cola's boat ride. Pe|)si-Cola"s Small World" i.n 'T'he Pti'si-C'oi.A Hair Hxliihii •*■ transports the magic of Oiv neyland to Flushing Meadow as it takes visitors on a water-jet voyage titled -It's a Small World.' a Salute to UNICEF. Once again Audio-Animatronie figures of the world's children sing and dance in full-color fantasy settings of then native countries. Canals wind through 26 lands, past a Very Leaning Tower of Pisa, a confetti-draped Eiffel Tower, miniature Swiss Alps and a Disneyesque Taj Mahal. Great fun for the small fry as the Irish "wee folk" sing, a Swiss yodels and Dickens-inspired Britains carol atop a Cockney moon. Within the two-acre Pepsi-Cola area, the U. S. Committee for UNICEF is operating its own pavilion, dramatizing its role in helping meet the needs of children in over 100 developing countries. The cruise is housed in a 47.000-toot air-conditioned building. It can handle some 55,000 passengers along its waterway. I he pneumatic and hydraulic tubes of these Audio-Animatronic figures are activated by audible and inaudible impulses fed by a complex magnetic tape system. A setup like this requires the services of electronic experts for constant maintenance. It is not calculated to give the average exhibitor any notions about the adoption of the idea except in static, long-term situations, also warranting the considerable expense involved in creation of the figures. But this combination of entertainment and international welfare is one of the Fair's best! • N. Y. WORLD'S FAIR REPORT MAKING IT A WORLD'S FAIR »/!«• .v»iiii(|.v (^niuJ sifihts) of the Einfrald Isle i(-if/iiii Ireland's iiio.vf Tn Creaiing Its Pavilion, the * Government of Ireland has provided visitors with a series of rich, varied and pleasing experiences that communicate most elTectivcly the mood and feeling of the Emerald Isle. .Almost square in plan, the twostory Irish Pavilion features a altraetlve pavilion . . . To permit the beauty of the natural Irish stone background to be seen, the map is constructed as an openwork design with aluminum strips forming the outlines of the continents and other land masses. Through the use of four copper symbols with baked enamel sur Tlicsc "li'.Uniiig ;)(i.s/.v" in llic Irish Pinilhni\ mlifuiiil forest offer a speech program by Irish writers, spoken by that countn/s noted actors and actresses and reproduced on n photographic sound sijstcm. conical tower and a seven-foot wall composed of panels made in Ireland. The panels consist of a concrete core and a facing of large slabs of stone set in a bold pattern. Chartered architects for the Irish Pavilion were Robinson. Keefe & Devane of Dublin. George Nelson of George Nelson & Company, New York, was coordinating architect. .Mr. Nelson and Robert Fymat of the same firm were exhibit designers. \ isitors enter the Pavilion through a 50x30-foot open court which is partly shaded with a low wood trellis. On the east wall, a 15x7-foot world map is displayed. faces in a variety of colors, the map indicates the extent of Ireland's relationship to the rest of the world in terms of cultural influence, emigration, missionary achievements and military emigration. .A dark-green plate-glass wall, bordered with shrubs and flowers common to the Irish countryside, separates the entrance court from the main exhibit hall. Opposite this glass wall, a 40-foot wall of copper-faced plywood containing four maps of the four original Irish provinces is displayed. Within the outlines of the counties are printed the names of those families which oriainated in these areas. e* rlie liundsonie Irish I'ardion /i«.s (/ l)ig screen slide show and a helicopter film trip to Ireland. Hidden loudspeakers give a quiet, continuous roll call, with a variety of Irish voices reading the names of the families which appear on the maps. The first indoor space is the introductory area, a 30x50-foot airconditioned room which is used as ." projection area. Two types of presentation arc featured in this space. One is a kind of glass capsule through which visitors can peer down at an aerial film proiLCted on a circular pit about six Icet in diameter. The illusion created is that of a flight in a ballon at about 1,000 feet above ground level. The flight is silent except for Pull-out hcarphones at listening l>osts for the speech program. occasional local noises such as the sounds of birds in the swamp, a bell in the distant church steeple, the barking of dogs. etc. To show the four-minute films. Reevesound provided a modified 16mm Norelco FP-20B projector and a Reevesound-designed con Scenes from Ireland's wide-screen slide show arc projected in this stand-up lliculer in the pavilion. This room aho has a "well" projection 'siislcm uhicli features a fihual trip m,/ hrlmul Ini h, lin'iiler. ^B H^^fl p -^^ mm