Business Screen Magazine (1963-1964)

1."'ivE Famed Film Makers look part in a special prcscnlation arranged by the Eastman Kiidak Company on behalf of more than 2,()()() audio-visual educators atlendina; the recent national con\ention of the Department of Audio-Visual Instruction of the Nat i o n a I Education Association, meeting in Rochester, New York. The program, "Frames of Mind" was presented at the Kodak Park Theater on Thursday evening, April 23. Showing samples of their work and discussing creativity in film making were five world-renowned film and television personalities. Host oil Bell "Science Series" Dr. Frank A. Baxter, moderator of the program, came from the I'niversity of Southern California. Host of the Bell System's widelyacclaimed Science Seriex, he is the winner of seven "Emmy" awards ^;nd is currently engaged in the production of 50 film programs to commemorate the 4()()th anniversary of Shakespeare's birth. Irwin A. Moon, director of the Moody Institute of Science, described his unique approach to films uniting the fields of science ,ind religion. Noted for his technical inventiveness. Moon is the producer of City of Bees, winner of seven recent film festival awards. His films are currently on exhibition in the "Sermons from Science" pavilion at the New ^ iirk World's Fair. .Master of Aerial Photograph) Daniel W. Jones, head of research for NBC's Project 20 was another panelist. His credits include such programs as Victory cil Sea. Meet Mr. Lincoln, Mark Twain's America, and other outstanding documentary shows. Jacques Letellier, president of Filmeurop. came from France to take part in the Kodak presentation. He has been widely acclaimed for his work on behalf of NATO and is a master of aerial photography. Final member of the panel was Saul Bass, creator of film titles, artist and industrial designer. He discussed individuality in film making and samples of his recent work, including sequences from The Searchini; Eye. major film feature at the Kodak World's Fair Pavilion, were shown. Produced by Kodaks E. B. Hall E. B. Hall, manager of Kodak's informational films division, was the co-ordinator and host of the evening program. He described "Frames of .Mind" as "a produc Aii(/»-iic-f ()/ idiicaltir.s ci.\srinltlc\ far "Tiume^ i)j Mind" piiMululioH m iiUra-inodi rn tiuulci at Ktnliik Vciik. Kodak PrcstMiLs "Frames of Mind" Mriiilii't> of DcpiirtiiKiil III \ii<liii-\ l>iKil Iiistniotioii >\ itness a Mniioralile PresciilatUiii of Crealivily in Film Prodiielioii tion designed to emphasize the motion picture's role in our culture, and hence in education." The program enabled a very large audience of audio-visual educators to sample films that entertain, films that inspire, and films that instruct in subtle, imaginative, and highly effective ways. Dr. Baxter, commenting on the values of audio-visual techniques in education, seemed to sum up the overall value of this program's contribution when he said, "Thousands of Informative Films " "There is no necessity to remind this group, of all people, that there are in the files thousands of informative motion picture films and recorded tapes, the very listing of which fills catalogs. now available to the nation's teachers. They cover biological and physical science, history, sociology, geography, literature and the fine arts. "There is no school district so poor, so remote that today it cannot have Nobel prize winners on its staff. No college so poor that through the miracle of film it cannot include Pablo Casals and Edmund Teller not to mention Leonard Bernstein, Dr. John Ba.\ter and Mortimer Adler . . . hun Faiitcd film makers discuss creativity r»/ MiHidii Iitstitiitr tif Scictitr: dcsiil dreds of eminent people on its faculty. With these aids, facts are gi\en dimension, phenomena can Dr. Baxter , hdc'. Iti cniiurd) pictured witli cinciiuilufiraphcr Jacques Letellier and producer Saul Bu.s.s. be seen in molion, abstracts emerge from concrete evidence. ". . . this suggests the power of audio-visuals to foster identification; the power in the ability of the film, the tape, the picture, to reach into the hearts and minds of people through the eyes and ears as a direct sensory experience. Jiiining the Pageant of Histcry "Watching the ancient films made of the funerals of Queen Victoria or Edward Vll, or of Theodore Roosevelt, eloquently orating from the porch at Sagamore Hill or workinc a steam Dr. Mfiuk'l Sliirman, i>rcsidentelect (,/ Deparluunt of Atid'oVi.mal lustruct'on of the .V£.A. shovel in the Culebra Cut ... or the gray tide of faceless German soldiers with heavy boots as they poured into the Belgium of 1914 or watching the serried rows of he)oked cross banners and those terrible drums, beating the cadence which led to Nurembe g. Watching these any man, woman, boy or girl becomes part of the pageant of history in a new way. In 50 vears our descendents will see this — "" He concluded with the showin: of a newsreel sequence of Mrs. Kennedy approaching the late President Kennedy's casket as It rested in state in the Capitol Rotunda. 13* * * Editor's Note: the full commentary of this historic program should be available from Kodak in booklet form at a later date. (/ to r); Daniel W. ]ones. SBC: Jaeiiues Letellier. of France; Irwin Moon. Ill ( .Sdii/ Buss, mid prouiani's pioduccr. E. B. Hall <if Eastman Kodak. NUMBER 3 • VOLUME 25 ■ 1964 V^