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riLMs FROM Abroad will share ■•■ screen attention with a National Aeronautics & Space Administration showing of Lunar Bridgehead, documenting the successful Ranger V'll moon shot, at the 4th International Film & TV Festival of New York on October 21-23 at the New York Hilton Hotel.
International aspects of the three-day program are provided by two-hour screenings of selected industrial films from Sweden and West Germany on October 21st and 22nd. On Friday morning. October 23rd, international advertising consultant Harry Wayne McMahan will speak on "Breaking the Language Barrier in International TV Advertising" and show non-verbal films from abroad. Film.s of LiiiKir Space Probe Highlights of the program include the NASA presentation on Thursday. Oct. 22. when Walter E. Whitaker. director of the Office of Educational Programs and Services. NASA, will introduce a 7'2-minute film of 200 shots taken by Ranger VI 1 cameras (from a total of 4,300) and Lunar Bridgehead, a documentary film '.\hich traces the development of
AWARDS LUNCHEON A KEY EVENT ON OCTOBER 23
Seminars, Screenings on 3-Day Program at Hilton of International Film & TV Festival of New York
on Friday noon at the Hilton. Allen Swift, "The Man of a Thousand Voices" will m.c.
Useful Fare for Film Users
Three program events are of special value to business and television film makers and sponsors. On Thursday. Oct. 22, (11:00 a.m. ) Leon Winik, creative director of Lance Studios, N. Y., will speak on "New Horizons in Film and Filmstrip Communication" and at 2:00 p.m. that afternoon, an orientation seminar will discuss "Selling Your A-V Program to Top Management" under the co-chairmanship of Charles Corn. Admaster Prints, Inc. and Hugh Robertson. Porter Henry & Co.
On Friday afternoon, at 4:00 p.m.. Al Stahl, president of Animated Productions. N. Y. will present "Modern Fotoniation Techniques" involving the use of photos, artwork and film sequences in his new approach to TV commercials and business films.
Program emphasis is also on
Walter E. W hitaker uf .VAS.A. ic/i" will introduce historic fihns of rrci-nt Hanacr VIl hmar prolx .
this project and its complete mission from launch to the historic reception of close-ups of the lunar surface at the Goldstone Tracking Station. This film was produced by the Jet Propulsion Laboratory. The Festival's annual awards presentation luncheon will be held
Robert E. Spinner, rcscdrch compamj head, who will speak on "Hcic to Measure TV Ad Efiectiveness."
television on Friday as Robert E. Spinner, president, Marketscope Research Company, Inc.. discusses "How to Measure TV Advertising Effectiveness" at 3:00 p.m. He will tell the results of a twoyear study of the evaluation system and explain how a given commercial can affect consumers' attitudes toward a product.
The two-hour showing of industrial films from Sweden (3:00 to .'>:00 p.m., October 21 ) was arranged by the Swedish Council for Personnel Administration, of
(COMTINUED ON PAGE 61)
"THE MISSILE NAVY"
. . .another document on film designed and produced with impact by
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BUSINESS SCREEN MAGAZINE