Business Screen Magazine (1963-1964)
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SPONSOR
True Magazine
Toledo Scale Coiporation
United Aircraft Corporation
United Air Lines
United Bay Area Crusade
United Fund of Greater
Phoenix and Scottsdale United Prt*sb>-terian Church
FILM TITLE
Issue No.
Page
The Power to Saij Yes
6
32
Concept for Precision
1
180
-u
Air Carno —
A Modem Marketing Toot
o
40
Ski Countnj (.'.S.A.
1
194
Somebody Kiwu-\
o
54
Many Wonders
I
190
THE INDEX OF SPONSORED FILMS
SPONSOR Wire Reinforcement
Institute Youngslown Sheet & Tube Co. YounK Men's Christian .\ssn.
FILM TITLE Slrncltiritl Fabric — Titnc
Saver for Builders Search Quito Rejwrt
No.
Page 50
64 67
Pronii.se for Tonicrrou
1
INITED STATES GOVERNMENT FILMS REVIEWED
Atomic Energy Commission Bureau of Mines
Depl. of Affricullure Dept. of Commerce, .\rea
Redevelopment Admin. Dept. of Defense Dept. of Interior,
Bureau of Reclamation V. S. Information Agencv National Aeronautic and
Space Authority National Heart InstituttThe Peace Corps
Atoms for the Americas
A Stretch of Iwaghxation the Synthetic Duplication of Satunil Huliher; The World of Phosphorus
Bounty Witliout Boundaries
Risinti Tide
Partners in Freedom Great River
Seeds of Hope Ariel II
Heart Research Neivs A Mission of Discovery
91 25
•10
ISfi
12 208
63 46
54 100
FILMS F'EATURKI) Al IMi: \K\V VOHK \\ ORLOS FAIR
■■■■ The pages of Issue 3, Volume 25. provided our readers an intensive overview of "Films at the New York World's Fair." Some of the outstanding New York World's Fair films are listed below from this report:
United States Independent
Telephone Association Ignited States Steel Cori>.
Everybody Has Ttco Jobs
A Transfer Concept for Freight Containers
35
Unisphere, Biguiest World
3
71
on Earth
Univis, inc.
As They Really Are
1
201
Upjohn Company, The
With Care and Concern
_ V w
'
66
Vermiculite Institute of
It's All in the Wail
3
10
Chicago
Vulcan Materials Company,
Pre-Bed Pipe; Precision in
1
179
Concrete Pipe Division
Concrete
Welcome Wagon International
The Welcome Wagon
6
.50
\\ lie. Julius. & Sons Co.
The Wonderful Worhl of Julius Wile
'
64
SPONSOR Bell Telephone System
Du Pont Company
Eastman Kodak Company
Festival of Gas General Cigar Company Billy Graham Pavilion
Greyhound Corporation Heinz, H. T. Company Johnson's Wax
Jordanian Pavilion KLM-Royal Dutch Airlines
New York State Pavilion Port of N. Y. Authority
Protestant Council of Greater New York Travelers Insurance Co.
United Air Lines United Stales Army United States Navy United States PaviUon United States Rubber ( MaryUmd Pavilion )
FILM TITLE Page No.
From Drumbeat to Tchtar 30
(film & live)
Wonderful World of Chemistru 32
( film & live )
The Searching Eye, 70mm 33
Tale of Truthful George, multi-seret'n 4 1
Patterns in Sporf-ci re ular screen 45
Man in the 5th Dimension 55
(70 mm. Todd-A)
Travel film, 35nim. Cinemascoiw 40
Heinz Magic of Food 45
To Be Alive, multi-screen 44
T/ii$ is Jordan 59
To the Moon and Beyond. Cinerama 45
A-Round New York. Cinerama 47
From Every Horizon, 360 degree 51
theater
Parable 53
The Triumph of Man 60
(dioramas and film)
From Here to There, .35nim Cinemascope 50
Man on the Moon 52
Cine-Glohe Cruiser films 52
The American Journey, Cinerama 52
O'er the Ramparts 49
"TRANSLATIONS CAN BE TRICKY"
— says Mr. David Rockefeller, President, Chase Manhattan Bank, New York. "Advertising should be meticulously translated for foreign use."
As examples of misunderstandings which con occur, Mr. Rockefeller cited popular slogans which emerged os "CORSPES BY FISHER" and "HERTZ ^MKES YOU A CHAUFFEUR."
"TRICKY IS A MILD WORD. FAULTY TRANSLATIONS CAN BE DISASTROUS '
Here is a recent example:
THE CASE OF THE CASTRATED AIRPLANE
An aircraft manufacturer requested us to furnish o norrator to record Spanish to a film track for Latin-American distribution. The script had been translated by the manufacturer's employee "WHO KNOWS SPANISH PERFECTLY."
There were many language and grammatical errors, but in particular this LULU: ENGLISH: "This airplane is capable of climbing to on altitude
of . . ." SPANISH: las translated by the manufacturer's employee' "Esfe
avion es CAPABLE de SUBIR a UN ALTITUDE de . . ." The obove translation re-transloted to English "This airplane
is CASTRATED TO MOUNT to ONE altitude of . . ." ... CORRECT TRANSLATION: "Esfe avion ESTA CAPACITADO PARA
ASCENDER A UNA ALTITUD DE . . ." Thanks are due Mr. Rockefeller for bringing the metier to the attention of those interested. However FAULTY TRANSLATION can be more than TRICKY. OFTEN IT IS DISASTROUS TO THE SPONSOR'S IMAGE AND INTERESTS.
OUR TRANSLATIONS ond ADAPTATIONS ore GUARANTEED FAULTLESS'
. . . BECAUSE our translators ore EXPERTS
TO FOREIGN MARKETS
BREAK THAT LANGUAGE BARRIER
OUR POLICY: HIGHEST QUALITY DUBBING TO ENABLE THE SPONSOR TO ATTAIN FOREIGN MARKETING GOALS.
^ -ft i>
LET US SPEAK TO YOUR SPONSORS' FOREIGN CLIENTS IN THEIR OWN LANGUAGE!
With our HI-FI translations and recording of narration and dialogue in Lip Synchronization. We edit and sync speech track, dubb and moke new negatives ond prints in B/W or color.
Partial Services or Complete Jobs itt All Languages
FOREIGN LANGUAGE & CINEMA SERVICE
7046 HOLLYWOOD BLVD. . LOS ANGELES 28, CALlf Telephone: Hollywood 7-5128 (Area Code 213)
UMBER 8 • VOLUME 25
61