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THE CASE FOR J SPOIMSORED FILMS ^
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UNITED AIR LINES IS ALL WRAPPED UP IN SPONSORED FILMS
says John M. Clampitt, Director of Advertising and Sales Promotion for United Air Lines
"We've found that in the air transportation industry sponsored films are an effective, attractive, entertaining and economical means of telling our manyfaceted sales story. That's why films have become an integral part of our advertising and sales promotion activities. We have found them to be a successful medium through which we maintain and magnify our corporate image and stimulate interest in travel; this interest, in turn, stimulates a desire to travel by air... specifically via United Air Lines.
"Right now we're all wrapped up in our popular 'Holiday m Hawaii' film. Modern is doing an excellent job of distributing the film to travel-minded, adult audiences via general bookings and television stations nation-wide. This exposure certainly helps attain company communications goals."
PARTNERS IN SUCCESS
TITLE
BOOKINGS
SHOWINGS
AUDIENCE
Holiday In Hawaii
16,808
23,960
1.477,763
California, A World In
A Week
7,032
9,731
515,435
Flight 803
4,481
6,766
418,510
The Sky Is For Everyone
867
1,313
61,728
Ottice In The Sky
3,461
4,595
223,297
Ski Country, U.S.A.
2,283 TELEVISION
3,090
181,962
Holiday in Hawaii
365
396
16,439,100
California, A World In
A Week
296
321
11,852,200
Office In The Sky
170
188
6,506,200
SkiCountry, U.S.A. (New
Film) 36
37
1,288,600
N
talking picture service, inc.
MAIN OFFICE -3 East 54th Street, New York 22. N. Y.
SALES OFFICES:
CHICAGO-Prudential Plaza LOS ANGELES-1717 N Highland Ave. NEW YORK-3 East 54lh Street PITTSBURGH -910 Pcnn Avenue SAN FRANCISCO16 Spear Street WASHINGTON 1629 K St . N W.
DON MILLS, ONTARIO1875 Leslie Street (Pdit ot Metro. Toronto)
Delaware 7 3252
Hollywood 2 2201
Plaza 8 2900
Grant 1 9118
Yukon 2 9414
2968466
444-7347
FILM LIBRARIES:
Anchorage • Atlanta • Boston • Bultalo • Ccdai Rapids • Chailotle • Chicago Cincinnati • Cleveland • Dallas • Denver • Detroit • Harrisburg • Honolulu • Houston • Indianapolis • Kansas City • Los Angeles • Memphis • Milwaukee leapolis • New Orleans • New York Metropolitan Area (N Y and Summit, laha • Philadelphia • Pittsburgh • St Louis • San Francisco • Seattle • and Don Mills, Ontario. Canada