Business Screen Magazine (1965-1966)
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THE 12TH INTERNATIONAL ADVERTISING FIIM FESTIVAL
Cannes, France — June 14 to 19, 1965
Sponsored by the Screen Advertising
World Association Ltd.
WAGtMiM CoMMii II 1 : The Executive immittee. consistini: of the President, Mr. 1 inten of Movierecord S.A. Madrid, and ler officers of the atK)ve mentioned .Associan, is fully rcspKinsibIc for ail policy matters relation to the Festival Organization. Catcries and awards are planned by these rersentativcs of the sponsoring Association, stival Director: Mr. Peter F.. Taylor, Head ficc. International .Advcrlisinj; Film Festival. Piccadilly. London, W.I.. England. Phone: igent 7621 2.
TRY Date & CATticoRiEs: Entry forms led from London Office during March. Closdates: for completed entry forms — April h: for delivery of films to Cannes — May id. Contact in United States: Jane PinkerAssociates. 527 Madison Ave., New York. I'. 10022.
Tic.oRV MoDii K Aiio.s": A number of mges have been made involving both cinema I te!e\ision groups. A new category is being oduced for films of all tcciiniques (except L-mascope) up to 10 metres in length, and minimum length of existing categories for e Action, Cartoon. Animatit)n, etc. will :in at 10 metres. The category for Puppets i .Marionncttes has been merged with imated Objects: the category for Mixed
AWARD PROGRAMS: T('!e\ ision CoinnuMcials ^ riuMlor Scrt'on Ads
Techniques will be split into two, hu lilms up to 2.'^ metres and over 25 metres. In liic Television Group, the categories for Live .Action are also being extended from three to four and. as in the case for the Cinema Group. Mixed Tcchnit|ues will have two categories — tor
films up to 30 seconds and those over .30 seconds.
.Awards: Special awards will include besides the Grand Prix du Cinema and the Grand Prix de la Television, the Palme d"Or which will be awarded in each of the Cinema and Television groups for the highest average of marks attained for a minimum entry of six films in one or the other group. Wherever applicable, all category prizes, including the twn Grands Prix, will be duplicated so that both the advertiser and the production company responsible for an award-winninu film each receive one.
JiRiis: Two international juries, one for the C inema and the other lor the lelevisiiin group, each headed by a president to be elected just prior to the start of the Festixal, will be selected to judge all the films in both groups. Members of the various international advertising associations and federations compose this judging group. •
THE SIXTH ANNUAL AMERICAN
TV COMMERCIALS FESTIVAL
New York City-April 9, 1965
Chicago, Toronto, Dallas, Los Angeles,
Atlanta and Boston -May & June, 1965
Fi KpIiuut^ : Open to commercials telecast in the U. S. and Canada for the first time during 1964. No limit on entries from sponsors, agencies, stations or production companies.
CAThGORiEs: Forty product classifications plus one category for Classics, which must have been first telecast mo.c than five years ago.
Judging: By seven Regional Councils of prominent advertising executives, headed in 1965 by Walter Weir. Chairman of the Executive Committee of West, Weir & Bartel Advertising Agency.
Ckiiiria: Outstanding commercials . . . based on strength of the sales message, visual and aural appeal and allover technical skill. AwAUDs; A golden "Cl-IO" statuette to each Best of Product Category and Special Citation winner. Certificates to Runners-lip and 150 Finalists. (Conliniied on joUowing I'ciiie 20.)