Business Screen Magazine (1965-1966)

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iiiaiiiT HALF sal^'^iiit' II I •> It's easy to tell. A salesman may have a nootl knowledge of your product or ser\icc l)ut, lor sales success, that's only half ol what's needed. Tlie otiiir hall, e(|ually iniportaTit. is "people " knowledne. When a salesman I.k ks this, he's just hall .is ellictive as he should he. 'I'd !)(• II holly elleetixc, salesmen must possess "people" kno\vledj;e, nndeistand the lund.iiueutals ol selling, .uid de\elop persuasive skills th.it motivate prospects t<i want to l)n\'. This uew l'iii\ersity of Marketinj;; audio-visual sales cour.se offers lhi\ kiiowh-dfic. It makes it easy to train vonr men in the attitudes and techuicpies of toclav's top earners. It enthuses men to w.mt to do a better job . . . shows tlu^m how to work "smarter ". rathei than harder. The six two-honi sessions arc so elearK prouranimed. it's remarkabK casv to conduct the training meetint;s. M.ul the coupon lor details on how von c.m (/</</ anothi r hall to each of your men . . . and douhU his sales effectiveness. iii:iTi:ii si:lli\<. hi iii:ai . i».|>i. k-u I.i4l North Western .Avenue, Los Angeles, California 9tK)27 I (I like 'preview" details on the University of Marketing .\uclio-\isual .Sales Cinirse, NAME ADDRKS.S CO.Ml'ANY niLK CITY STATE Zll' CODE .S.iid infonnation, also, on the creation of custoni-tailorecl .Aiidio-N'i.sual proKrams for: Q SALES TKAIMNC: Q PUBLIC RF.LATIONS Q SALE.S PHKSENTATIOXS NUMBER 1 • VOLUME 26 • 1965