Business Screen Magazine (1965-1966)

new r^ "Movie -Vision 0 Useful Role of Industrial Newsfilms is Discussed at Second Annual Industrial Film Methods Seminar // ;6y"fechnicolor Full Daylight Movie Viewing No room darkening! No screen! No threading! No rewinding! Only $199.50 complefe. just plug in f\Aagi-Cartndge — show movies instantly! So simple a child can operate it. No reels, no sprockets. Dramatically effective for business meetings, displays, conventions and training sessions Low cost 8mm. films, loaded in Magi-Cartridges, can be shown on this new Technicolor Model 600 "Movie-Vision" Viewer — to tell a complete, effective story in full color. The same film can be run over and over without rewinding, and can be equipped with optional automatic shut off tor unattended operation. ■1 PK 1 ^ m^ ^B' '■ R— Jl «•■ pHs^riill B F^ ^ ^K W-"^^ Send for Free Catalog ^ "fochnicolcr * — ^ Co/nmrrcijl jntj E4ut«l>0Ajl I: . I98S PlJcrntu Avrfiuf CoUJ Meu, Cilifomls 93677 ifate ruih me llluitrJiH mjifnal m it •chfiicolor dmm. Initjnt Protrclort aac a«l-C4rtrid«rt. Mail coupon for the fully illustrated story of this remarkable new development m visual pres entation— together with descnp tion and specifications of differ ent models and accessories. coRp»oi=iAT-iOfM DEPT BS-25 S NAME (•osmoN_ *in pvttcula/lv tnurtitrd In rQulpmfflt le I Olwinn □ Bfmollrtrltlin n S»'li' [2 Tr*lntl»f rclwlcolor II « rf^Mlrml Iradrmirt ORGANIZATION. /' M KKI M InDI SlKl.M Nl WSI IIM " ■• aiKJ Sponsored motion picture practices were examined at the Second Annua! Industrial I'ilm Methods Seminar held on I-'ehruary 25th. at the Statler-Hilton Hotel in Washington, D.C. Speakers at the seminar, which was arranged by Associated Film Consultants, New York, uere Richmond M. Keeney. Insurance Director, Air Force Association; Menjamin S. Greenberg. President, Mercury Newsfilm; Robert Barron, Assistant Public Relations Director, American Bankers Association; and Charles \V. Gruenberg, Information Supervisor, Western Electric Company. Films Keep Public Informed Mr. Gruenberg. a former NivvsiMY and New York Post editor, is responsible for the dissemination of all non-technical inforntation for Western Electric and is representative of growing corporate concern with keeping the public informed through newsworthy facts on film. Seminar leader Ben Greenberg noted that "although it was the neighborhood theatre that gave birth to news film, it is television that has promoted it to a position requiring the close scrutiny of all PR people." .\ Medium for Trade Groups "The unique role of trade group and association releases in developing American standards has put group spokesmen in new positions of responsibility." according to Mr. Barron. "However," he noted, "spokesmen have financial responsibility to their groups, too, and hit or miss news film techniques are expensive and unjustified, today." Trade group films can play an even larger role in communications between committees, units anil members of an association in the view of Mr. Keeney. He re -STATE -ZIP CODE f ported lurther that tiie use of training and documentary films within an association need not be ruled out by budgets. Methods for arranging sponsorship of important productions include straightforward appeals to corporations and foundations as well as the enlistment of support from film makers and distributors. • Tyo to Syracuse L'niversity as Head of Film Prodin-lion John H. Tyo, former head of the motion picture unit of the RAND Corp., has been named supervisor of motion picture production at Syracuse University. He has been teaching classes in lilm-making at Syracuse, and ha^ taught in the motion picture departments of Penn. State Univ., the Univ. of California. Indiana L ni\ and the Univ. of Puerto Rico. Before coming to Syracuse he had been in Africa since 1963 working for the Communications Media Project of the Western Nigeria government in Ibadan. • Carl Stahl, AF Films' Dallas 'Manafier, Sucoiimbs to lllnes.s i\ Carl L. Stahl, 47. manager of Association Films' office in Dallas, died February 9th after a long illness. He had been with Association Films for nearly 27 years in various capacities. After serving in the Dallas office of the film distribution company for a number of years — with time out for service in the Air Force as a pilot during World War II — Mr. Stahl became head of Association's west coast operations at the San Francisco office. In 1948 he was transferred to the organiKation's headquarters staff in New York as branch office coordinator. In 1949, at his request, Mr. Stahl was returned to Dallas in charge of that A F office. • 729 SEWARD HOLLYWOOD. CALIFOFLNIA PHONE 464-3183 BUSINESS SCREEN