Business Screen Magazine (1965-1966)

NEW YORK WORLD'S FAIR REPORT: There is nothing worse or our trade *nan to be in style" Archibald MacLeish ^hen originality in Im writing counts, ount on: (CONTINUED I ROM PAGE 72) General Aniline & Film: Will contain expanded audio and visual communications techniques to describe complex technical chemical processes. Science for Survival: Will have a new five-minute film illustratint; the adaption of man to his environment. SocoNV Mobil: Will increase its capacity by altering the electronic control et|iiipment to operate the film portion of the sIk>\v simultaneously iin both sides of the pavilion. The program previously played alternately on the two sides. All of the popular film shows of 1964 — Johnson's Wax, Billy Graham, Morman. Greyhound, etc. — are scheduled to return again, intact, in lM6.'i. • * * sK **T«( ill*' Fair" Is ltrin$:in;: %«•>% York's Show to .Millions A new 26'/2 -minute film describing the New York World's Fair has recently been released by the Fair Corporation. Emphasizing the fun of fairgoing. To the I air was produced by Francis Thompson, whose Johnson's Wax three-screen documentary was so highly acclaimed last year. "We are convinced," said Fair President Robert Moses, "that this fast-moving Technicokir dim lias tremendous audience appeal. It siiould be an important factor in attracting a great number of visitors to the 1965 World's Fair." See It Ttirouuli Their Eyes To ilic fair looks around the fairgrounds in the company of an American family, two teachers, an East Indian engineer and his sariclad wife, two college boys chasing a couple of girls, and a whole Boy Scout troop. The cameras jump from one to another of these people as they go about the various pavilions, take the rides, watch the fountains and bright lights al night. While not as exciting as To Be Alive, the film docs present the Fair with its best face showing, and it is lively fun. indeed. The film made its debut at a recent World's Fair board of directors meeting and received lavish praise. It is expected to be seen by approximately 25 to .^0 million people during the year, :(0,()()0 showings Are Expected I he I air's most important promotional effort to increase attendance at the 1965 exposition, opening .Xpril 21. the film will be distributed on free loan by Association Films, Inc. It is estimated that To the Fair will be shown 30,000 limes in schools, churches, fraternities, conventions, civic and business organizations, eti-. The film is also being used by World's Fair exhibitors and associated companies in the travel, transportation and related fields. It will also be seen on television and in theatres. (It was booked into several dozen metropolitan New York theatres in early March, playing on the same bill with (ioUljini>er. ) Directed by Alexaiuler Ilaiiiinid To the Fair was directed by .Mcxander Hammid and Whcaton Galentine, with Peter Robinson as associate director. The music was composed and directed by Gene rorrelh narration was written by Rdward Field and spoken by Robert Fields. • Appoint (lasey C»«'n«'ral Mana^ier ui' Kodak >\ orl(l'(< Fair Kxhihil ^ Carroll E. Casey has succcedetl ThiMiias M. Connors as general manager of the Kodak Exhibit al the New York World's Fair lor 1965. In making the announcement, Gerald B. Zornow, Vice President, Marketing, said Roy F. Home will continue as assistant manager of the exhibit. Casey will report to Lincoln \'. Burrows, Director of Marketing .Administration, who will continue lo have the responsibility for coordination of the exhibit plans. Casey will operate out of Rochester until the Fair opens. • Cancer Society Votes Budget for New Filiiis The American Cancer Society has voted $100,000 for the production of four films during 1965 and is considering a proposal lo further update the Society's medical film library. The Survey Committee recommended that up to $250,000 be spent on this project. Francis J. Wilcox, chairman of the Society's board of directors, included the preceding report in his letter which opens the Annual Report for 1964, recently distributed by the Society. The report reflects the importance of audio-visual aids in the programs and national crusade of the organization. During the next few years, the Society hopes to produce 15 new films for physicians. Among the new titles will be Cancer in Children, which is being planned by the California Division, in ctxiperalion with the National Society. A new filmstrip on Breast SeljE.xamination ( BSE ) was completed at the end of the year. According to the report. ab<iut one in five women have seen the Society's other great film on BSE, produced by Audio Productions, Inc. During 1964, the anti-smoking program aimed at primary and secondary schools received the most altenlion. the report states. More then 30,000 pupils in 85 schools saw the film Is Smoking; Worth It'.' The cartoon film. The Hujjless. Til fj less Draiion. aimed at sixth and seventh graders, reflects educators' feelings that the very young must be reached and their images of the smoker and non-smoker changed. Since the beginning of the program in 1958. the Society has distributed 53.000 copies of two filmstrips and 17 million copies of two leaflets on smoking to schools. Its programs have been used by more than 23,000 secondary schools anil nearly 9,000 elementary schools. During 1964. the educational "Tell Your Neighbor" campaign was pushed by the Society. • ENCIR BOSTWICK I" M fine film Writing 1647 WISCONSIN AV6NUE N, w. ASHINCTON 7, D. 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