Business Screen Magazine (1965-1966)

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One Stop Shopping All these services are available only at COASTAL... the East's most modern optical house Optical and Special Effects in Color and B&W Animation Art and Design Stop Motion Production Insert Shooting Still Photography Liquid Gate Printing Ultrasonic Film Cleaning Day and Night Shifts O^astal ilm ervice, inc. 45 West 45th Street / New York, N. Y. 10036 / 212 JUdson 2-7780 86 MiilliiiK-ilia ('.l;is>r«M»m Sets an Kxaiiiplt l<ir lii<lii>lr>. ScluioU •fr "The MIL" is a thoatcr-like classrcH>ni at the University of Wisconsin which features audio-visual aids as an essential part of the course. The University's Multimedia Instructional Laboratory is a practical, even if experimental, program designed to improve teaching The classroom-lab has a large screen in the front of the room which becomes animated as soon as the professor begins his presentation of his course. Up to three images can be projected onto the screen simultaneously as the lecture proceeds. Operated via rear screen projection, the MIL installation includes a 16mm film projector, slide and film strip projectors, an opaque projector, tape recorder, record player, closed-circuit television and an overhead projector. A full-time engineer watches over each production, which is controlled by a triple-panelled control board. MIL was established at the University at the urging of Prof. John Guy Fowlkes, director of the Wisconsin Improvement Program. He first became interested in the multivisual technique for large-group instruction in 1960 when he saw an exhibit presented by the U.S. Department of Agriculture in India. The exhibit used a large, 5-part screen to project 269 slides from the rear by five projectors, with one to five slides being shown on the screen at one time. A taperecorded narration and slides were presented automatically and siniul taneously. In February. 1961. with $50.m Prof. Fowlkes established the Mil on the Wisconsin campus. Sincv then another SI 5, 000 has beer spent on equipment and design. Twenty-five classes have beei conducted in the MIL. and it i' currently operating at capacit; schedule from 7:45 a.m. througl 2:25 p.m. The remaining hour are used in pre-setting the equip ment and for run-throughs witi the course professors. Course preparation can take U| to 120 hours for a single presenla tion. The professor presents . rough outline and notes on thi course to a programmer, who thei works with a team comprised o one of the professor's teaching as sistants, an artist, photographer script-writer and typist. Currently over 40 U.S. collegehave similar a-v installations oi are planning to install them • BUSINESS SCREEN