Business Screen Magazine (1965-1966)

BUSINESS & SCHOOLS Business Is Spending $160 Million for School Media, Including Films IN A RECtNi Sl'k\ 1^ conducted by Albert I.. Ayars, Educational Director of Hill & knowlton. a New York public relations firm, It was revealed that American business is currently spending $ 1 60,0{)0,()0() annually for aid to schools. The survey also shows that hO per cent of the companies surveyed are active in provding audio-visual materials, including sponsored lilms. Dr. Ayars" study was based on 24S respondents to a survey of large companies — indusirials, utilities, banks and retailers — which in 1963 accounted for one-fourth of all U.S. sales and profits. Each of these companies spent an average of $250, 000 for school aid. iDlalling $60 million. SIO Million Biid.ni'f of Trade .-Vssociulioii.s An estimate of the remaining three-fourths i)f business outside of the survey would add at least an additional $90 million, while previous studies have indicated that trade assojiations provide $10 million in annual school aid. This totals up to $ 1 60 million for educational materials, programs and services, and not including support through fellowships, <cholarships. endowment of professorial chairs, .'Miployee matching grants, research grants, and )iher kinds of financial aids. Topping the list of instruction aids ( which ire a significant part of the overall aid program) were informational booklets supplied 0 schtxils. 67 per cent of the companies sur.eyed supplied them. 00 Per Cent Supply Audio-Visual Media Other medi:i of importance included: filmtrips, slides, films, recordings, 60 per cent; xx)ks. 39 per cent; samples of raw materials md or products. 34 per cent; displays and \hibits. 31 per cent; directories or catalogs, ►.2 per cent; wall charts, easels, flip charts, traphs and maps. 21 per cent; bulletin board iiaterials and posters, 20 per cent. etc. 1 Science, with 47 per cent indicated, was ilie most prevalent subject area of the aids sup CONTINUED ON THE FOLLOWING PAGE 211) AWARD-WINNING DOCUMENTARIES — SINCE 1950 — Avalon Daggett Productions BOX 14656 • BATON ROUGE. LA UMBER 1 • VOLUME 26 • 1965 l'.\K rilKNON ^ I'M TIRICS IIDI.I.VWOUU 18 JOBS YOU CAN DO BETTER-WITH FILM SALES PROMOTION S.\LES.MAN .MOTIVATE-TKAIN "The nil Oil lliiinj lioyall" { liaiik Am.; "Tlir llfiriUsty Ciixt" ( I'ord Miitoi Co.) "Ilcdvii Coinii" i I'oid Motor C:(). ) "SOFT PRO.MO nO.N "The Ca-sf of the Bewildered Bridi" (C!aniati()ii Co. ) "llappil lldliiliiys. . . Aloiifi tin I'oliuuai" ( Aiuciicaii Oil ) DIRECT SELL (TRL\ SCOPE) "C.oiuinuiHtation.\ Sinice.s for ETV" (AT&T) PHOOl'CT DK.MONSTRATION "Modiiii liii\ic Rijrurliirws" (Kaiser) CUSTOMER COODNMLL "llitidliii, for ll(iri>( r" ( Intl. llarv.) FACILITIES & CAPABILITIES "Weston llydniiiUcs" ( jioi ji Warner) TRAINING DEALER (;i'IOANCE "Your li-l.ine" Stu Eiwiii ( 1.11. 1 IN-SERVICE SKILL" TRAINING "All Answer For Linda" (AT&T) "First Iniiiressions" { Hank Am. slidi-fllm i EMPLOYEE INFORMATION "Outside That Eiiveloiu" {C.C.. Life Ins.) SUPERVISOR TRAINING "Loeked On" (iWu. Dyn .-^stroiiautiis) POLITICAL ACTION "Hon ()i)inioii Maker Makes Oi>inions" (Am. Med. PAD SAFETY "S/i/M anil Fulls" ( Hell System ) "Three for the Road" ( Data I'"ilms) EMPLOYEE RELATIONS E.MPLOYEE MORALE "Even/hodii lias Two Jobs" (USIT.A) "Mail I Help You?" { AT&T ) '7/1 foiieh With the Future" (CJeiiTel) NEW EMPLOYEE ORIENTATION "Elsie & Co." ( Hordeii Co. ) "A Hotel Is Horn" ( Hilton Hotels) EXPLANATION OF CHANGES "This Is Standard ()//" ( Indiana I EMPLOYEE RECTUTTING "Three For Tomorrow" (.Am. I'ctr. Inst.) PUBLIC RELATIONS C;ORPORArE IMAGE "Fire and the Wheel" (Mobil Oil ) "Tools of Telephony" (Western Elee.) "In Toiieh With the Future" (C.enTel) INSTITI'TIONAL "Hail the llearti/" ( bordcn (;<iinpan\ ) "With Care and Concern" (Upjohn i PUBLIC SER\ICE "Holiday for Baiuls" (.American O.l ' "Colleetor.s' Item" (Intl. Harvester I ■■.\/(/;i With a Thousand Hand.'i" (I.H.) "Teleiisioii in Ediieation" i.\T&T) "Fair Clianci" ( Planned Parenthood * "Ihiiir Education" .Skij/i pk<i. ( Sid. Oil ' 5 Unique Powers of the Film Medium Why Film? Ask yourself what other medium guarantees ///// attention to your entire message. No print advertisement, no TV show, no brochure, not e\cn the most hypnotic salesman can persuade a prospective customer or an unbeliever to sit quietly for 5 to 30 minutes and loncenlraie on your message. I hanks to this unique environment, film can get your message over in the right logical progression of the message-points — without the prospect being able to interrupt, or worse, to skip ahead. Film doesn't need to waste precious time on attention-grabbing "stoppers." because the viewer is already seated and attentive. Film "carries its stinger in its tail." i.e., in its residual impression, and hence is free to implant important, though sometimes quiet, foundational material up front, with a solid effectiveness impossible in any other inediuni. Finally — and perhaps most important — film implants its impressions in the form of pkmre-imaiies. .\nd since people lend to remember what they see better than what they hear, the impressions burned into their minds via film have a better chance to endure — to inform, persuade, inspire . . . and compel action; to motivate. • • • Ask Purtlu-noii for loan prints of any of the alnnc suhjects. Or let our people screen them for you in Sew York. Chicago. Detroit, or California. {We will .vHg^cv/ cowpetcnt film-makers in oilier areas.) Telephone Part hi mm Ficliircs at (213) 385-3911 and ask for Cap Palmer. PARTHENON PICTURES Cop Polm«r E«»c. Producir 2625 Temple St. • Hollywood 26 213-DUnkirk 5-3911