Business Screen Magazine (1965-1966)

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Meeting tomorrow? Tape it today! ? Here's the fast, easy way to put professional impact and sparkle in your next big meeting — through the electronic magic of video tape. Tape makes it possible for your producer to come to Videotape Productions, inc., one of the most elaborately equipped production houses in the world, and (if necessary) leave the same day with a finished, completely edited job that presents your president or sales manager face to face — lifelike to audiences anywhere! That's because tape creates an amazing, uncanny feeling of "liveness." As a matter of fact, it's almost impossible for even an expert to distinguish between a live picture on the screen and one that's been taped. And with tape, there's no waiting around to see what you've got, not taking a chance on what's "in the can." The finished tape can be played back instantly. If you're not satisfied, you simply do it over again. On video tape, executives who are not trained public speakers emerge as compelling, forceful performers. This is partly because of tape's sense of immediacy, partly because they can see what they're doing as they go along, and adjust for any flaws in their style. Here are just a few of the business leaders who have taken advantage of the "miracle" of video tape: THESE ARE OPF. MONITOR PHOTOS. American Airlines: An executive faced thousands of employees at one time to announce the great new selling feature "Astrovision." He came across with "living room" ease and a "live" look! Closed circuit telecast of video tape made it possible. Oldsmobile: The announcement of the 1955 line, via closed circuit TV by TNT, Inc., complete with all the new cars and an hour of Broadway-quality entertainment, was shown to dealers from coast to coast on video tape. The carefully planned sales story was made even more effective by the crisp, live look of tape. Gillette: Sales manager conducted a fast-moving fire-breathing sales meeting via video tape. Impressed his national sales force with sure-fire methods for selling the new line. How do you arrange to play back video tape? You can do it through a closed-circuit system in meeting rooms, with the facilities of your local TV station, or with new, compact portable tape playback equipment or by projecting tape-to-film transfers. And where to tape it? At Videotape Productions — the largest, most up-todate tape production center in the world. Mail the coupon to find out how we can put our creativity and electronic know-how to work for you. Videotape Productions, Inc., Dept. B 101 West 67th Street, New York, NY. 10023, TR 3-5800 Please contact Mr Title Company. Address_ .State. City Te le phone to discuss plans for our next big meeting or other company production. Videotape Productions, Inc. VPfl A i^UHblUIAHV (JH kM COinPAHY 98 BUSINESS SCRI