Business Screen Magazine (1965-1966)

Ni:ari-> Everyone has hccn watching the progress iif the factual film mciiium's "new" dimension: Snini. Aware of the great savings in equipment and print weight (with the latter of extreme importance in travelling these films coast-to-coast and overseas), all film users have been awaiting both manufacturer and laboratory acceptance of long-range standards for the Smm film. When Kodak engineers pointed over the proverbial left-field fence with their introduction of a proptised new Smm film format at a meeting of the Society of Motion Picture and Television Hnginecrs last year, "fandom" held its breath. Last month, their company followed through with the "home run"" as the Eastman kodak Company announced the adoption of this "Super 8"" principle, yielding a projection picture area 50 per cent greater than the conventional Xmm frame docs today. The "Super 8"' movie system, involving an unproved Kodachrome II film base, camera and projector, makes its dehut at the May 1 opening of the International Photographic Ex(xisition in New York's Coliseum. Bell & Howell president Peter G. Peterson has also disclosed that his company "will have a full line of motion picture equipment which utilizes the new film in May. concurrent with Kodak's planned introduction of the film."" Other Smm movie equipment makers have announced similar plans. // shoiilil he carefully noted that these ilevelopitients priiuarily affect the amateur market but it can also be safely predicted that business educational use of Smm is most definitely involved — and with great eventual benefit in wider use of all kinds of factual films. Briefly, the new "Super 8" format is made ptissible by reducing the width of sprocket holes from 52 to 36 mil. Each perforation is located opposite the center of the picture, in^tead of at the frame line, so that splicing cuts Jo not pass through the perforation. A 20-milAide sound stripe is located on the opposite -■dge of the film, shifted away from the perorations to give it a more uniform base and keeping the film flat in the gate at both side?.. But it's the size of the new image that really ;nhances the possibilities of Smm. And now hat the new standard is announced, there will ;5e a steady, forward move toward the wider ISC of this useful dimension. 16mm remains he present generally-accepted dimension for •videspread domestic use and will for many ,ears. Hundreds of thousands of 16mm sound prints in use today (and a half-million 16nmi •ound projectors) make that standard as prelictable as 35mm projection is among the great najority of the world's entertainment theaters. * * * o/or Television Set Sales Exceed Our )un Predictions: Boon for FUm Producers I While writing about "channels" of picture listribution to viewers, we remind readers that :his publication repeated its predictions of the |HK)m in color television set sales several times jarly last fall. In January, after the usual holiJay sales rush, consumers made us look good vhen the demand for color sets went to Ul. ISSUE ONE . VOLUME 26 . I9(i5 « IHK 15 1 H ANNl Al PRODUCTION REVIEW the news in perspective UOU units. 70' i ahead of the same month in 1964. February ran just as strong and most set makers now predict that sales in 1465 will hit 2.2 million. That"s a boon for color film producers and processors; for sponsors of desirable short subjects for telecastings. Travel promotion should especially benefit with such obvious subjects as home design, gardening, and a myriad of other color-conscious prt)ducts and applications most appropriate for this vastly-increased viewing audience. C"olor television commercials are today just beginning a wave of popularity which bodes well lor experienced film makers. * * \ational Release of I9()4 Olijm))ic i'.anies Film Announced by American Dairy Assn. The most exciting news of the month in outstanding new releases from alert sponsors is the impending world premiere (at the National Press Club in Washington. D. C. late in March) of I he HOrUl /.v One — The Olympic (lames. 1964. This 28-minutc color film of the Tokyo games is being sponsored by the .'Xmerican Dairy Association for nationwide release via Modern Talking Picture Service. Made in cooperation with the U. S. Olympic Conmiittee by alert Baltitnore. Md. producer Milton Stark. it"s said to be an unusually artistic as well as uplifting review of the games. Stark Films emphasized the theme of "unity through athletics"" and has given the countless millions of viewers who will eagerly seek llrs subject an inspiring as well as very complete story of the Olympic Games. Modern will make prints available to cotn munity groups, schools, summer resort and ""Skyport" (air terminal) audiences through all of its nationwide film libraries on free-loan. * * * Announce First International Cimfcrence On "The Impact of F.ducati(mal Technolony" The American Management Association has anni)unced a first international conference and exhibit on "The Impact of Educational Tcch Nuliuiiid Council of CJiiirclics iiiiuthj fiitvii tied II ncic film. Pictured at the xluncinp, (I to r): proiliircr Rolxrl Kl<i<ntr: Robert Carrie. Director iif Prtifinniiiniiifi. liroadcaxliiifi and Film Commitli r. S'tilUnuil Council; and C. A. Wee.sner, church lonsullant on the piclurf (.v/ori/ next wonlh). nolog)' at which there will be displays and discussion of new tools and requirements for progre.-s. The conference will be held July 12-16 at the Americana Hotel in New York City. leatured events at this major meeting will include evening demonstrations and the showing of the worlds best in training and educational films. School-industry-government panels will critically examine the needs of educatiim and training in the present era. These columns will carry complete details on the formulating pnigram in subsequent editions. ■? * « Bulletins frinn the News at Presslime: The news from the business world was highlighted at prcsstimc by these announcements: Robins Indu.slries .Xcquires Genarco, Inc. The acquisition of Genarco. Inc.. of Jamaica. N. Y. has been announced by Robins Industries Corp. Genarco will be operated as a wholly-owned subsidiary of Robins under the present management of Jean Paul Latil, president. In this field. Genarco is a well-known maker of powerful slide projection equipment but it is also a very prominent factor in the environmental test field and a major source of carbon arc solar radiation simulators. Kellock Productions in Neic Glenview Studio T-r James A. Kellock. active in industrial film production for more than 30 \ears in the Chicago area, has announced the formation of Kellock Productions, Inc.. with offices and facilities at Midwest Studios. 1037 Woodland Drive. Glenview. Illinois. Death Takes Fab Executive and Producer ■■■■ We are saddened by the deaths of Forrest Jennings, general manager of the Color Reproduction Company, in Hollywi>od and of George Johnston, president of Washington Video Productions. Washington. D. C. George was stricken by a heart attack in late March. Film Safety Award Winners S'ext Shmth X. These pages will announce the winners of the 1965 National Safety Film .Awards next month. Selections by the National Conmiittee will be covered in detail in our next issue. * « • Fandom \ote: l'.S.I..\. Films & Friend I he New York Times reports that during the \ioleiit anti-American demonstrations by .African students against the .American legation in Budapest one student, among those who broke in the building, found himself in the basement nunie theatre. He joined other rioters in smashing furniture, but was heard to^ caution them: "Don't break the movie projector. I w;int to sec the film here next week." The projector was left alone ''■ reported in its story. DUMBER 1 • VOLUME 26 • 1965