Business Screen Magazine (1965-1966)

Color (inimatiiw in \DC film of (iiuilmnii til inmi aud iiinl, iiihii sliiKtiirr. Anniversary Gift to Nutrition Education National l)air> roiiiicil (!oiitril>iit(*s "Food — llu Color ol' Life" ¥n This Golden Anniversary Year •^ of its founding, the NatiiMial Dairy C'ounei! eoniiniies its dedication to a half-century of service by giving the world a truly useful and thoroughly interesting film exposition on nutrition, titled Food — the Color of Life. Since its public release on February 5th. 300 prints of the 22'2-niinute picture have gone into distribution. The film was produced by Reid H. Ray Film Industries, under the direction of Reid H. Ray. An original script by Stanford Sobcl as well as art and animation direction by Gordon Ray of the Reid Ray studio are notable features. According to Lorraine Weng of the NDC executive staff, production of the film was under discussion for five years. The objective, when finally resolved, was "to motivate people towards a better diet and to emphasize individual responsibility for intelligent food selection." That aim is well-satisfied in Food — the Color of Life. A top-ranking Advisory Council, headed by Dr. Robert E. Shank, as nutrition cimsultant. aided by Sheldon S. Steinberg. Ed. D., includes a public health nutritionist. a biochemist, twt) college food and nutrition professors. This is a motivaiiomd film. It was designed to capture adult audience interest first, to show the glorious rhythm of life, the colorcoded secrets of food and the essentiality of nutrients in food. 15TH PRODUCTION REVIEW While it does focus on ilairy foods as an essential part of the adult"s total nutrient intake. Food — rlie Color of Life also stresses the crucial concept that wise food selection is an individual responsibility. Both writer and producer have combined their talents to achieve the kind of picture which is sure to be well accepted by adult viewers. Productiitn tjualitics are exceptional, from careful choice of the principal plaver who exemplifies the average homcmaker (Mary Linn Mason ) to the high-fidelity t)f its color in both food and location sequences. The picture is slated for awards competition and should score well on the basis of its color photography, animation ilcsign anil the witlely-useful conlent material. Many NDC units from coast-tocoast have already acjuired prints; Association l-ilms is liandliTig distribution in other areas. • Mary Linn .Mason cxcniplifii's the tivirdfic lit»ii( iiKikcr in S'DC's film. We Learn About the Telephone Hell SysUiii H.-phms "Mo-.l Po|>iilar .S|,„n>or.il Film Fvir Ma<l<" W ilh I pdali il i:<lii<uli«inul I'irliin on IMiom«-s lor ^ oiiiij; M,.«.t! '■pill Mosi I'oi'i I AK sponsored -■^ film ever made is probablv .\dventiires in lelezonia. a 194^ motion picture made for informational use in the primary grades of schools by the .Xmerican Telephone & Telegraph Company, and featuring the Bil Baird puppets. I o date, the Bell System companies have purchased 6,522 prints of this film. Although it is still a favorite with many school teachers after all these years and has still received thousands of bookings annually, some respected educational leaders have told the company that modern kids would responti a little better to something a little more sophisticated. So — this year — the company has released a replacement film, produced by Jerry Fairbanks Productions and titled We Learn .ihoiii ihe I clephone. Advance ConiniHuitalinn htj .tmokc .vi^ii«/. tiemand for this film has been so strong that even before preview prints were sent out, the various telephone companies had piled up 2,500 orders. It is perhaps destined to go as high as its predecessor some day. We Learn AhoiU llie Telephone is a simple, pleasant little story about young Jimmy, sister Suzy. their Uncle Bill, an artist, and a trip to the park for a picnic. Along the way, the youngsters find out a lot about such things as how to answer the phone properly, and — on L'ncle Billy's animated drawing board — how man comnuinieated before the telephone, how the telephone works. how to look up numbers in the directory, and how valuable the telephone is in emergencies, such as helping the police to find lost children. It is s[X"cifically geared to the level of understanding of young children, who, as the company knows, will very soon grow into the most enthusiastic and frequent users of telephone service. A series of filmstrips covering all points brought up in the film has been designed for auxiliary teaching use. • Jinitn.N s on tlir lilrplioiii n liilr Siizi/ iiinidtis 14/11/ .sh< ctm'l oirrInar him thrtnitih that iiirt! f 9 e <^ -i e o ■y J— .Xlpliahi'tized (elfplioiic (lircil<ir> In (Xf<l(iii>iil Id iiriiniin/ i^riidir\. III I luU' Hill slni«s liiiii (Vivi/ it is III Isi i i> a fiirsitnal ninuhiT hoi>k. The film says: don't roar into llu phone like a lion; ii> '" ' ' .s/()(i(/ if ijou talk '