Business Screen Magazine (1965-1966)

I\l>ti>ii lliiw.iiil iiuiiui>\ iiiitl ,s/(()u.s W liitf> l''orcl ^11 (s l( < liiiiijiit ^ in his skill in "The Yankees at Bat." film "Pitching for llu Yankees." Cliciinpioiisliip Bax'ball: llic Yankee Wav ''pHRKE INSTRIICTIONAI I1 IMS about baseball arc now being ilistributed by the New York Yankees and P. liallantine & Sons, the large brewery uliich has been a Yankee T\' and radii> sponsor tor many years. The films, each 14' i minutes and in color, arc Injield Play — ilw Yankee Wuy\ The Yankees ai Hal and Piichint; lor the Yankees Shot primarily at spring training in I'l Lauderdale in 1964, and comI'leled during the season at Yankee Stadium, the films were produced by Arthur Mokin Proiluc lions. New York. I'si-ful to Fans and Players Uased on |ireliiiiinary showings to groups and organizations, the films' appeal is to both fans and baseball players. For the school or amateur ballplayer they serve as excellent instructional aids. For the fan they are human interest documents illuminating the inside or players' view of the game — and unique is the fact that the only voices heard are those of the players. Of considerable interest, too. arc the players' own estimates of what makes the Yankees . . . the Yankees. InfieUI Play .... uhicli seemed the best of the three at a recent preview showing at Toots Shor's m New York, features Mobby Kichardson, Tony Kubek, Joe Pepilone and CIcte Boyer in some startling close-up shots of ballhandling. Kichardson does a particularly fine job of his share dl die narration. KIston Howard in 'Star' Hole . . . At Bal starts out with the voice of erstwhile manager Yogi Bcrra explaining what it means to be a Yankee. Elston Howard, however, cops the prize for best voice and appearance in this film. (.)ther !92 stars are Mickey Mantle. Roger Maris and Tom Tresh. Mantle explains that his own batting swing SI'OKTS PICTURE is not something young players should copy — he says he swings up at the ball too much, would be better off if he'd learned early to use a more level swing. W hitey Ford is the mainstay of the pitching film, supported by Slan VS'iliiams, Ralph Terry and .M Downing. Ford advises aspiring young pitchers to start out in other positions (throwing strikes at the first baseman ) before beginning to [litcli regularly, lie sa\'s that many boys ruin their arms trying to throw all kinds of weird arm-straining pitches too early in llieir caree.s. Where to Obtain These Films The three Yankee films are available from club headquarters al 745 Fifth Avenue, New York. • •Ski W ilh I{iii< k" Honored h\ .^li<•hifr^lI^^ Outdoor Writers , Stein Friksen's film. .VA:; With Buick, released for free distribul tion only a few months ago. hav won its second unique award— best-of-class in the annual Michi gan Outdoor Writers Assn. Filir! Awards competition. ! The competition is for outdoo films only, the only one of its kim in the world, and the judges ere ated a new permanent category fo the Eriksen film — How to Do It It was a tribute to the full 16 min utes. more than half the film. Erik sen uses in color and live sound ti instruct in the new. fast-growin L'. S. uniform ski-teaching tech niqucs. The film was produced by GN Pht)tographic. General Motors' De troit-hased photo section, undo commission from Buick Motor Di^ vision. The award was accepter by the producer. James W. Bosl wick, audio-\isual manager, on be half of K, C, Dick, GM photc graphic director, and the film's d rector and script writer, Don Noi born and Eddie O'Brien. Over 6 Million Have .Seen It The success of the film has bee' phenomenal. By month's end it wi ha\e been shown free about 6,00. times to a cumulative audience i almost 6,300,000 in only tc months since it was released, is one of the most widely show all-sports pictures and is or soo uill be the most widely shown a! ski mo\ie. ; It has had many inform' honors: Acclaim by editors ar ski writers at New York and MicT igan previews; a concensus > "greatest ski film ever made" t .Aspen ski authorities; and univc sal approbation at last fall's coi \eiition ol the IJ. S. Ski Assocation.. Lensed at These .Ski Ccnten. .S'A; Willi litiiek was made i deep-snow locations at ski arc. in New England, the midwest ar the Rocky Mountains. It stars on I'riksen. fourtime Olympic ai worki championship gold nicd winner acknowledged as tl, world's greatest skier, as both pc former and his own commentati The film achieves stri>ng nart live values, Eriksen leaching family of four to ski and on came almost ciinstantly. It ends with o o\ the most exciting ski sequeni. ever filmed four minutes of a ' run by Friksen from 14.000 fi down to about 7.500 at Aspen. Ski with Hiiick is an addition the Buick shelf of PGA-action g' BUSINESS SCREI