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NATIONAL DIRECTORY OF VISUAL EDUCATION DEALERS
EASTERN STATES
• MASSACHLSETIS •
Cinciiiu. Inc., 234 Clarendon St.. Boston 02116.
• NEW ^()RK •
Itiicliun Pictures, 122 W. Chippewa
Si.. Biillalo 2. N. >
Crawford, Inimig ami l.aiidis. Inc.,
(. West 4Sth St., New York M->. New ^ork.
Ihc Jam lland.> Organization, 1775 Bro.iJw.i\. Ncu ^ork 11)019.
S.O.S. Pholo-Cinc-t)ptics, Inc.. .^S7 Park Avenue. South. New York City. New \ork 10016.
IraininK Tilnis. Inc., 150 West 54th .Si.. Ncu ^ork 19. CO 5-3520.
> isual Sciences, 599BS Suffern.
I nitid World I ilnis. Inc., 221 Park Avenue South. N.Y. 3. SP 7-6600.
• PENNSYLVANIA •
Appel Visual Scr\icc, Inc., 963
l.ibertv Avenue. Pittsburgh 22.
Audio-Visual Center — Rentals. Sales, Repairs. 27 South 17th Street. Philadelphia 3. Pa. Phone: I.Ocust 3-6872.
Oscar H. Hirl, Inc. 41 N. llih St.. Philadelphia 7. W'Alnut 3-0650.
.1. P. I.ille> & .Son, Inc., Bo,\ 3035, 928 N. Third St.. Harrisburg 17105. (717) 238-8123.
The Jam Handy Oruuni/ation, Piitsburgh. Phone: Zi;nilh 0143.
SOUTHERN STATES
• GEORGIA •
Colonial lilms, 71 Walton St., N. W., JA 5-5378. Atlanta.
In Hid World lilnis. Inc., 2S7 Tethuo.KJ Dr.. .VU., .Atlanta.
• I.OL'iSIANA •
Delia \isual .Ser\icc, Inc., 715 Ciirod .St.. New Orleans 12. Phone: JA 5-9061.
• M \K^ I AND •
Stark-Films (Since 19201. Howard and Centre Sts.. Baltimore 1. LE. 9-3391.
MIDWESTERN STATES
• II I.INOIS •
Robl. H. Kedfield, inc.. 831 So.
Wabash A\e.. Chicago 60605.
The Jam Hand> Ornani/alion. 230
North Michigan .Xsenue, Chicago 60601. State 2-6757.
Midwest Visual Equipment Co.,
35 IS W'. Devon Ave., or 571 W. Randolph. Chicago.
Lniled World lilnis, inc., 542 S. Dearborn St.. Chicago 60605.
• MICHIGAN •
The Jam Hand> Orjiani/alion, 2821 E. Grand Blvd., Detroit 48211. Phone: TR 5-2450
• MISSOURI •
Swank's, Inc., 621 N. Skinker Blvd. St. Louis 30. Mo.
• OHIO •
Academy l-ilni Service, Inc.. 2110 Payne Ave.. Cleveland 44114.
Films Unlimited Productions, 564
Park .Avenue, Manstield.
Frvan Film Service, 2929 Prospect Ave.. ( le\ eland 44115.
Suiiray lilnts. Inc., 2005 Chester Ave., Cleveland 44114,
Twyman Film.s, Inc., 329 Salem Ave., Dayton 45401.
M. II. Martin Company, IMS Lincoln Wav L., Massillon,
LIST SERVICES HERE
Qualified audio-visual dealers are listed in this Directory at SI. 00 per line per issue on annual basis only.
WESTERN STATES
• CALIFORNIA •
LOS ANGELES AREA
Coast Visual Education Co., 5620 Hollywood Blvd., Hollywood 28, HO 6-1651.
The Jam Hand> Orjiani/alion. 305
Tail Building, 16S() N. Vine St., Hollywood 90028. HO .3-2.321,
Photo & .Sound Company, 55 1 5
Sunset Blvd., Hollywood 28, Hollywood 6-768 1 .
Raike Company. Inc. .\-\' Centiir,
641 North Hijililaiul .Ave., Los Angeles 36. 933-7111 (A C 213).
S. O. S. Photo-Cine-Optics, Inc.
6331 Hollywood Blvd., Hollywood 90028.
Spindler & Sauppe, 2201 Beverly BKd., Los Angeles 900.57. Phone: Dl'nkirk 9-1288.
United World Films, Inc., 7374 Melrose .\\c. Los .Xngcles 90046.
SAN FRANCISCO AREA
Photo & Sound Company, 116 Natoma St., San 1 rancisco 5. GArfield 1-0410.
Westcoast Films, 255 Minna, San Francisco 94103,
• COLORADO •
Cromars' (Audio-Visual Center) 922 Bannock. Denver 80204,
• OREGON •
Moore's Audio-Visual (enter, 1201 S. W. Morrison. Portland 5. Oregon.
United World I ilnis. Inc., 5023 NE
S.nuK Blvd., Portland 97213,
• TEXAS •
United World lilnis. Inc. 2227 Hrvaii .St., Dalkis I.
• UTAH •
Deserel Book Company. 44 last Soiill) Iciiipic Si., S.dl 1 .ike, 10.
USE THIS DIRECTORY TO LOCATE THE BEST IN EQUIPMENT. FILMS AND PROJECTION
212
Features Oiitlinecl in Detail
for S.MPTE l'iiiver!<al Leader
V' A new leader for all nioiipicture film release prints has h. announced by tiic Society of \' tion Picture and Television E; tiecrs. Called tiic SMPTF Uni\ sal Leader, it replaces the Academy and Society leaders:
Though the SMPTE Univci Leader includes many new i, tures, the major aspects of the ol leaders were retained to perm established film laboratory ai theatre practices to be followi while meeting the new requir ments of television transmission
Changes incorporated into Universal Leader include:
( 1 ) Timing or count-down seconds at 24-frame/seconds rui ning itistead of the present l| frame "footage" count down; (^1 A continuously moving clock-ty|' wedge to denote passage of titii| (3) RcdLictit)n of flashing to pr| vent instability in automatic tcl cine projection; (4) Use of sligh ly redesigned 35mm and I6ni' sound cues in the anticipation international acceptance:
( 5 ) Provision of space in t synchronizing section to be r placed by a similar number ' control frames to pro\ide techi cal checking frames or duplicat' tests of the b, w or color pictu frames; (6) Inclusion of 35in and 7()mm magnetic cue positioi (7) Provision of three successi frames marked Head, O, and P tiire, to guide the operator print v\hcn tltreading in the dark rotv
( S ) Retention of the former c: for television switching which c also indicate to film examine cutters and projectionists when leader has been spliced too oftt siiortening its effective length; ( Addition of a series of X"s and <' on separate frames and on op| site sides of the film to proxr print-through cues for sound > tape sync.
The length of the new lc;u has been kept the same as original Academy leader to a\il errors in printing and sound cue! and tt> permit operators to citiiuie to use well-cst;iblishcd prtiees.
The Society will make availa-' copies of the new leader on nia>f positive matcriiil on both 35ii and 16mm filtn. to enable labo(ories to produce negatives ' their own customers. The Socn points out that ;inyonc wishini;.' replace oki positive leaders ^ obtain nc\\ lc;ider on release p' ti\e stock from any commcril motion picture laborator\. '
BUSINESS SCREf*