Business Screen Magazine (1965-1966)

what's new in pictures The Past and Fiiliire of "Slct'l in America' \iii<-ri(';iii Iruii aiitl Slr«-I lii>tiliil<-V .'{0-Miiiiil< ( :c»lt>r Film Kx|»frl«-«l III Kriu'li TOO Milliiiii \ if«ci-~ in \i-\l Kix ^ «'ars 'T'Ht EvoLuiioN oi SittL into -*• today's highly-developed technology and a fresh look at the innovations coniinu from steel research lahoralories are the basic content and theme of a new lialfhour color motion picture to be released by the American Iron and Steel Institute. The new Technicolor film. Steel ami America, is expected to reach over 700 million persons during the next five years of distribution. Showings to community groups and schools will be handled by Sterling Movies L'.S.A. and television stations will be served by Modern Talking Picture Service. The picture was produced by Walt Disney Productions. John J. Roche, president of the Institute, made these comments; Meets Requests fr(»ni the Field "Sieel ami Aiiwiicu fills a need for an informative screen chronicle of the industry with which we can meet the many thousands of requests now being received each year from educators and community groups." The film opens with animated sequences showing how iron ores become part of the earth's crust in the geological turmoil of ages past; graphics and live action scenes then document the parallel development of America and the steel industry. New Techniques Are F.xpbined Present-day steel-making processes are shown, including the revolutionary new techniques adopted in recent years (such as the oxygen furnace, etc). Some of 'oinpressed Airc\ Gas — Yours loConiu^ lii<lii.slr\'.s liibtiliitc OltM-rx-A u ."iOlli Viiii i\«T«arN •if W ilh 'I'hirtl in Series «>f liiforniali\< Tet-hnieal Ficirn Klectron niicroscopf /i(7;is sc/inli\ls It) (livilap iiiijirovcd slccl\. the industry's 5.000 research people are shown at work on new projects, ranging from ore bcneficiation to further utilization of nitrogen, hydrogen and oxygen to create better steels. The point is made that only about half the iron atom's potential for strength and versatility has been cxploreil thus far. The film closes with an affirmation that the industry will meet the demands of steel's "Century Two" as it has during the past 1 00 years. • * •■> * S|>oii>ur u <!<ilor Filiiislrip on "Story of (ioaletl .Vl»ra.si\»-.s" '■' The Coated Abrasives Manufacturers Institute is using a color filmstrip, ///(' .S7(.'/-.v uj Coaled Abrasives, to inform industrial arts, social study and sciences classes in schools on abrasive jiroducts. • Diiriiii; llic IU-Milu(i(iiiar\ \\ ar dii iniii ( litiiii ii ii\ sin lilud cicidss tin IIiiiImiii III krift liiilisli ships jnnii roiiiinn iip.strcdiii: sciiii jniiii "Stic! aiiil .\iiii lica." fcW''pin I'()Wi:r of moving air. . ." -"-is explained with graphic clarity in a new 2(i-minute cok)r motion picture premiered last month by the Hducational Committee of the Compressed Air and Gas Institute. The many uses of compressed air and gas in industry are shown; a look into the future shows advances being made in medicine and space technology. Compressed A ir ami Gas — Yours to Commaml is the third film sponsored by the Institute; all of these arc being distributed nationally by Modern Talking Picture Service. Inc. I'llni Produced by Fred Niles The film was proiluced by Fred .A. Niles Communications Centers. The new picture is an appropriate tribute to the 50th anniversary year of the Institute, a non-profit organization whose 40 member firms manufacture compressors, pneumatic tools and hoists, rock and rotary drills. Principal aim of the film program is to keep engineers and studentengineers updated on developments and alert to potential uses in manufacturing, processing, construction and mining. . . . Yours to Coiuimiiid shows some of the thousantl-fold uses to which these tools are being put — from inflating tires to spraying concrete, unloading freight cars, making steel and fueling rockets. It relates how air tools perform a multitude of tasks in manufacturing and construction — through linear, rotary and percussive motion — and unveils the exotic new developments of compressed air and gas for hyperbaric surgery and in artificial gem production. Modern Dislrihules the .Series The Institute's film program has been notably successful in reaching its intended viewer audience. An earlier 17-minute film. Compressed Air I'tiwer. had 2.4.S2 showings via Modern libraries alone in iy(i4. A specialized auencc of 97.271 was reached for an average of y> peisoTis per showing. This animated color film shows ihe operating characteristics of compressors, the thermal and cooling clfects of compression and staging and. through animation shows how compressed air is converted into mechanical power in meumalic tools. I he new anniversary year re lease will also be avail, vision stations for pn' showings and to cdut, vision for closed-circui use. Prints are also K^ ^ available for outright pi-'h;v technical societies, mc panics and educational i ; For free loan of . . ,. (Ommand or other Incontact the nearest M^ ing Picture Service lib Educational Commit' pressed Air and Gas I Public Square. Clevc 441 13. Mb * * **lla|>p) lloliiia} III \<»\« in Prodiiclian I ■ The scenic wonders . Smoky and Blue Ridge iiua are being lensed for ,: tion picture. Happy //■ Cam 1)1 III! in the Sni' scheduled for fall relt American Oil Conipai Ford Motor Compan\ sors. The film is beiri; by Mattco Associates printed in both 16nim ,i versions. Most of the action is around the great Smoky '. National Park and the Bl Parkway. Mattco crews location" at Cherokee, and West Jefferson in Noi lina and in Gatlinhurg. T Distribution of the \t sion will be handled by Talking Picture Servici mount Pictures will distri .^5nnii (theatrical) versi film is the fourth in thi Holidays' series sponsi American Oil. Three prcv jects were produced liy Pi Pictures, of Hollywood. * * * . Four Morr I.aii^uase ^'" for "Til. I)a> of the '• ; The (iernian Inlormaii I ter's film. I he Day oi the'* originally made exch .American audiences, haissued in four more Ian sions — 1 rench. Sp.r luguese and "British" F.urope and South Anim Ihe film shows Gerni.ii people at work and |''li\ class rooms and niglu also includes scenes I'i conference held by Berlin* Willy Brandt and of ( ' — Irhaiils political eainp.i 48 BUSINESS S'l