Business Screen Magazine (1965-1966)

lernational Scene in Focus (i'inia*!* Porl.x Viilli<»ril> SIioms "(iaiewaj to lli« W »»rUl" n'ng a Three-week gocxlwill lur of Europe. William J. ri,-. Director of Commerce (cpment of the Virginia State [Authority, was host to over Britain's major shippers at dJon reception in September, ly saw Gafenay to the I the Ports Authority's proiiial movie produced b\ i:T Smith Studios of LaudcrjFla. This is a film which ! convincingly that the \irports can offer capacity. •tumround and direct access 1 heart of the U.S.A. through ) railroad and waterway sysI jidinR Grain, Tobacxo Port British shippers learned h the movie that more grain hacco are shipped out of the than any other in the U.S..^. lore coal than from any othrt in the world — and the ing ships have ample space icr bulk and mixed cargoes, y also saw the overseas links • Ports .Authority in their 1 offices in Brussels and and agency operations in .ountries — all of whom adlocal manufacturers about urtalion facilities — and of t openings. 'verscas Office in Brussels iking to Blsiness Screen he show, Mr. Murray said ic Virginia Ports Authority e first to set up a permanent as office — in Brussels in Since then they kept in with their regular overseas rs through a monthly broad)ut an essential factor in sencw business was the Ports rity film. Gateway to the was shown by all overseas and there were foreign Ianversions in French. German, and Japanese. He visited Europe and Japan every other year and each time organised meetings to see the latest film. On the current trip Mr. Murray has shown the film to a conference of 700 shippers in Denmark. 200 in Antwerp. Belgium, and similar groups in Rotterdam. Holland, as well as to audiences organised by the Authorities agents in Germany. France and Spain prior to the London meeting. He was enthusiastic about the power of the film to show shippers the things they need to know to place business — "as effectively as if they visited with us". Gateway to lite H'orU was released in May 1965. and will be outdated by November due to extra port capacity beci>ming available, and the installation of new handling facilities. Sells U. S. Goods. Facilities This was a fine practical example of the use of film to sc// U.S. goods and facilities and certainly would put the Virginia State Ports Authority one up on its competitors in the eyes of European shippers. • « * « liiiluva's "Moon Mission" Film llflps Boost Exports to Hrilain Bulova boosted exports to Britain through a highly successful exhibit at the 10th International Watch and jewelry Trade Fair in Lt)ndon recently. In their small movie booth they showed Moon Mission — a 20 minute film trip to the moon in Project Apollo showing how two Astronauts will land on the moon and return to earth — also Astronaut White's walk in space. Buk)va time-pieces similar to those seen in the space capsule were then demonstrated to a highly impressed audience of trade buyers. Then word got out and mem I'itfiircd at left: rill C.hdiniKin of tin iihii Proiliirrrs C'.uiUI, Mr. K. Lockliart-Siiiitli CDiijcrs ivilli Mr. (.'. .\ii(i<>iiir-\\'illi(iiii\. the Miiiuifinin Dintior of I III Clidiui h'ilin lii(lii.\tni iliiriiifi till liiltrrs ti.sit to lii.\ London Oficnt.-i icliilc prrntiirinfi Chitna's first fraturr film. Till Guild produces hi-tii-fkly ni [i\rrels for Ghana cinemas. bers of the public, anxious to see the N.A.S.A. films, got in. and the Bulova movie booth became the Exhibition's focal point. Note for exporters: there is no better way of attracting attention than with the movie everybody wants to sec — and if it shows your product in use. it becomes a sales argument which cannot be beaten! • * * • Gernian Inrormntioii Pictiir«' Is .\vtar(l<-il to Mariillion liil''l. . The new spirit of Germany and its effect on the arts will be the subject of a new color film awarded to Marathon International Productions. Inc. of New York City by the German Information Center. The new film, as yet untitled, will show how freedom of thought in Germany has brought exciting forms to architecture, art in general, industrial design and even to the people of that country, according to Dr. Joseph Thomas, director of the Information Center. It will be presented in the German Pavilion at the 1967 World E.xposition to be held in Montreal. • * * * "Laser & Living Cells'" Film Honored l>y Military Siirjieons A French-produced film. Laser and Living Cells, which was made available in the United States by Merck Sharp & Dohmc. has won the annual honor award of the Association of Military Surgeons for outstanding biological cinematography. It was created by Dr. Marcel Bessis. French cytologist, one of the world's foremost investigators of cell structures. The film depicts the destructive effects of ruby laser beams on living cells while visually recording reactions of neighboring cells, such as phagocytosis, to intracellular dissection. Photography involves the enlargement of microscopic images, relayed to a television screen, and then photographed using timelapse motion picture techniques. The film is recommended for persons interested in laser research and in basic scientific aspects of cellular effects of energy, the sponsor notes. • Scene at ri;4hl from "Proiiil I) ninhj-rclrasid h\i\ Ford of Britiiiii .s/ioif.s protoliiih vehicle getlini: "cold room" /cw at 3i)-l)rlotc zero .\iiila di.spiiiiis an hiiliiin sari. India's "From Fields to Forms'" Shows Klefianc-e of ."^ilk .Saris Asia Telefilms, of Hyderabad. India, is producing a new film series titled. From Fields to Forms. The first of the series is a film titled The Story of Cotton and Cottonwear Fashions, featuring a leading star, Anita, in graceful flowerprint saris. This Indian film producer maintains a regular staff of talented English-artists; films are distributed through cinemas in 35mm color, also via mobile vans and by special projection at large gatherings. From one to five Englishversion prints are kept active on such sponsored films. • * * * Im'l Lahor X' Iniliislrial F'ilm Triennial in Anlwerp May 1966 ■■■'. The .Sth International Labor & Industrial Film Triennial will be held May 16-21. 1966 in Antwerp. Belgium. Its announced program includes a series of showings of representative films of that type in various Belgian cities and an "international plenary session at which the best of these pictures are to be shown." Films submitted for this event must be entered in the perii>d from January 31 to March 15. 1966, Address inquiries to 5lh Triennial Frankrijklci 128.^. in Antwerp. • ER 7 VOLUME 26 1«65