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BUICK
SPORTS
A
FILM
SUCCESS
STORY
The Buick Open started in 1958 as a sports event, and has since become one o( the most successful pubhc relations promotions going. Through the medium of color motion pictures, well over 50,700,000 people have relived the exciting moments of the last five Buick Opens . . . and projected a modern, exciting, vigorous image of Buick. Last year Buick added a film about skiing. They produced a dramatic and instructional 28 minute film that has piled up an audience of ski buffs comparable to that of the golf films, proving that a tournament is not necessarily the secret ingredient for film success.
Buick knew that a public relations film is only as good as the size and quality of its audience, so they engaged H/lodern, the leader in the business of getting films seen. The score racked up by Buick's sports films speaks for itself, and enthusiasm for the program is indicated by the growing Buick "Film Shelf" at Modern
It you'd like to know more about how your company can generate its own film success story, contact the Modern office nearest you
COMMUNITY AUDIENCE GROUPS
1961 Buick Open Golf Tournament
1962 Buick Open Golf Tournament
1963 Buick Open Golf Tournament
1964 Buick Open Golf Tournament
1965 Buick Open Golf Tournament Ski With Buick
TELEVISION
1961 Buick Open Golf Tournament
1962 Buick Open Golf Tournament
1963 Buick Open Golf Tournament
1964 Buick Open Golf Tournament
1965 Buick Open Golf Tournament Ski With Buick
Bookings
Showings
Audience
2.973
4,766
277,075
9,510
15.852
848,337
8,662
13,821
782,472
5,891
9,450
572,054
1,014
1,666
95,703
7,516
11.656
686,721
Telecasts
Audience
663
21.279,900
474
16,260,000
376
12,005.400
274
7.928,700
54
1.905,600
277
9.573.900
Ik
MODERN
fVIODEHr^J TALKITxIG PICTURE SERVICE. INC.
MAIN OFTICE 12ia AVENUE OF THE ArvlERICAB, NEW YORK. N.Y 1003B
SALES OFFICES: CHICAGO, Prudonlial Plazii -Delaware 7 3252 LOS ANGELES. 1717 N Highland Ave -Hollywood 2 2201 / NEW YORK. 1212 Avenue of the Amen,is-765 3100 PITTSBURGH. 910 Penn Avenue-Grant 1 9118 SAN FRANCISCO. 16 Spear St -Yukon 29414 / WASHINGTON. 1834 K SI . N W.-783 dbS / DON MILLS. ONTARIO, 1875 Leslie Street444 7347 BRUSSELS. BELGIUM. 194 Avenue de Tervueren FILM LIBRARIES: Anchorage , Atlanta / Uuilon / BuHalo , Ced;ir Rjpids / Charlotte / Chicago / Cincinnati Cleveland ' Dallas / Denver / Detroit Harnsburg Honolulu / Houston / Indianapolis / Kansas City / Los Angeles / Memphis Milwaukee / Minneapolis / New Orleans / New York Metropolitan Arc.i (N. Y. and Sunnmil. N. J.) / Omaha / Philadelphia / Pittsburgh / St. Louis / S»n Francisco / Seattle / Washington / and Don Mills. Ontario, Canada.
C>l»M«r Mtrntir
• NFORFILM