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how many
HALF
salosiiioii
have
you
9
It's easy to tell. A salesman may have a good knowledge of )our product or service but, for sales success, that's onK half of what's needed. The other half, equally important, is "people" knowlecjge. When a salesman lacks this, he's just half as effective as he should be.
To be wliolly effective, salesmen must possess "people" knowledge, understand the fundamentals of selling, and develop persuasi\e skills that motivate prospects to want to buv.
IN
This new University of Marketing audio-visual sales course offers //ii.s knowledge. It makes it easy to train \'our men in the attitudes and techni()ues of today's top earners. It enthuses men to want to do a better job . . . shows them how to work "smarter", rather than harder. The six two-hour sessions are so clearly programmed, it's remarkably easy to conduct the training meetings.
Mail the coupon for details on how you can add another half to each of your men . . . and doiihle his sales effectiveness.
BETTER SELLING BUREAU
ir,4l \. Wislirii A\f., Dcpt \:i Los .Vngclcs, California 9(1027
I'd like "pnview" drtniU on the University ol Marketing Audio-Vlsiiol Sales Course.
NAME _^__
THt BUSINESS MAGAZINE OF AUDIO AND VISUAL COMMUNICATIONS AND JOURNAL OF THE INDUSTRY FILM PRODUCERS ASSOCIATION
A Preview of This Month's Features
Camera Eye: the Editorial Viewpoini and ( iiiiimeiilary 15
Internalioiial: I lic L'sefiil Rule o\ Inlorlilni Abroad 18
Consensus Winners: llie OutsUinding Films iif the Year 27
How the Lab is Meeting Film Needs of Cok)r Television 31
The Story of America on Canvas: I he American Vision 34
Progress Report: Films in Russia. /)v Saul Jeffee 34
National Tuberculosis Association's Point of View 35
Model A-V Presentation Room at Montgomery Ward's 36
Coca-Cola Convention: Innovation at Miami Beach 38
U.S. Savings & Loan League: Revolution in Our Time 39
Leaves from a Producer's Notebook, by Larry Madison 40
Pan American World Airways Presents Winiis to Alaska 41
Business Showmanship: Delcorama. Kaiser. A. O. Smith 42
The I EPA JOURNAL: National and Chapter News Events 45
National Football League Films: Where the Action Is! 48
Fighting Job Absence Through Off-Duty Accidents 50
Bell Presents: The Ne.xt Best Thini^ to Beini^ There 50
Along the Film Production Lines: News in Review 54
Business Screen E.\ecutive: News of Staff Appointments 56
A-V Equipment Tradcfair: Notes on New Products 58
Production Review Supplement: Listings of Producers 60
Relerence Shelf: Useful Free Literature for Users 64
CHICAGO OFFICE OF PUBLICATION
7064 Sheridan Road Building, Chicago 26, Illinois
Telephone BRiargate 4-8234-5
IN NEW YORK CITY
Robert Seymour, Eastern Manager: 250 W. 57th St.
Circle 5-2969 • JUdson 2-1957
IN LOS ANGELES
H. L. Mitchell, 1450 Lorain Rd., San Marino, Caliornia Telephone: Cumberland 3-4394
ADDRESSCO.MPANY.
CITY
STATE
-TITLE.
-ZIP ODE.
Send information, also, on the cii'ution of custom-tailored Audio-Vi^tinl proKrams fnr:
O SALES TRAINING
D PUBLIC RELATIONS
D SALES PRESENTATIONS
IN LONDON, ENGLAND
Robinson P. Rigg, European Editor
139a Bedford Court Mansions, London W. C. 1
Issut Eight, Volume Twonty.Six, Business Screen Maguzino, published Dec. 30, 1966. Issued eight times annually ot six-week intervals at 7064 Sheridon Rd., Chicago, lllino's 60626 by Business Screen Mogazines, Inc Phone BRiorgcilc 4 82345 O. H. Coelln, Editor and Publisher. In New York: Robert Seymour, Eastern Manager, 250 W. 57th St.. Phones: Circle 5-2969, JUdson 2 1957 In los Angeles: H. L. Mitchell. 1450 Lorain Road. Son Morino, Coiil., Phone: Cumberland 3-4394. Subscription $3.00 a year; $5.00 two years ^domestic): $4.00 and $7.00 foreign. Second class postage paid at Chicogo. Illinois and at additional mailing office. Entire contents copyrighted 1965 by Business Screen Magazines, Inc. Trodemark registered U.S. Patent Office. Address editoriol and subscription inquiries to the Chicago office of publication, 7064 Sheridan Rood Building
FOR SAE
PROFESSI N;
MOTION PhTU
EQUIPMINT
Used in Circle 1ea»i at New York Woiil
CONSISTS Of
10
r..istnKiii Ki'i' l'ii>jtilor> iiK exact 360 I syiirhronitaii.i Sclssn 220\ iiili'ilixk s>-i \t-n4>ii (old
%0(ll((-s JIKJ '
silitoii reel I h Iiidiidt-d are lind Ic'iiM-s. (onliniui fl I'cstiiid uniti Ti u t'uiilrol for sMtiKi opcrjlioii. I
Also
2
Aiii|K\ 4-lracLln< soiiiiil rt'produrs sMuhioiiiH'd «i pic)ji-(torN. tu^cci ttitli A Allcilitii
spt.lkflA.
FOR SALE — a: IS WHERE IS — OrAI OR ALL BA!i
BIDS ARE Dl:
3:00 p. M. E.!'. TUESDAY, FEBRUAf 1966
For defails and bid of write or phon
The Port o New York Autiiil
PURCHASE i ADMINISn'l SERVICES OEPARTMl
111 8th Aveni, New York. N. Y. 0(
TELEPHONE 212 620-837
BUSINES^■S