Business Screen Magazine (1965-1966)

Television sold the kids. Moviematic sold the dealers. When Pillsbury* came out \silh a new powdered drink, they had to come up with a way to tell dealers about it. And what better way, they thought, than to show dealers the actual commercials that kids would sec on network television? The kids, in turn, would do a "selling job" on Mom. So Pillsbury equipped their representatives with portable Kalart/Victor 16mm Moviematic Repealer Projectors, and dealers pre-viewed the commercials; in color, and with sound. How about what you're selling? Moviematic will help sell it better. Applications? Sales training programs, exhibits, display use, at point-of-purchasc sales . . . you name it. If you'd like to find out more about Moviematic, and about how you can buy it or lease it, look up your nearest Kalart/Victor dealer. Or write Kalart/Victor,ni'i>t. M-7, Plainviilc, Conn. 06062 • "PlLLSBUdY.FUNNY FACE" COPYRIOHT TRADEMARKS OF PILLSBURY CO. Expanding in Education Field, Raytheon Acquires D. C. Heath t-: In late December, the Raytheon Company. Lexington. Mass. and D. C. Heath and Company, Boston, announced agreement on plans to merge the textbook publisher and producer of classroom films and audiovisual aids with Raytheon. The diversitied electronics manufacturer has acquired three other prominent education firms in recent months as part of a planne I program to build a broadly-based education business. In the past six months. Raytheon has acquired Macalester Scientitic Corporation, Dage-Bell Corporation and the Edex Corporation, with its Drivex subsidiary. • New Photographic Technology Building Is Announced by Kodak ■y The Eastman Kodak Company has announced the construction at Kodak Park Works of a multimillion dollar building to house its photographic technology division. The building will house a laboratory complex especially designed for the study and development of photographic systems, according to Clarence Wynd. EK vice-president and general manager of Kodak Park. • * * :V F&B/Ceco Reports Higher Net; Expands Branches; Product Line f< At a special meeting of F&H Ceco Industries. Inc. shareholdeis last month. Arthur Florman, president of the motion picture equipment firm, reported a net profit of $234,937. or 33< per share for the fiscal year ended May 3 1 . 1965; and compared to a loss of .$5 1 0.294 for the prior year. Mr. Florman alsi) outlined several achievements accomplished during the year, which included the establishment of F&B/Ceco branches in major cities; e\|\iiision of the Florida branch aiui the construction of studios there; introduction of successful new products; and impnned efficiencies in operations, including a new machine shop for manufacturing the company's own line of equipment. He further stated that several new products and additional branches will be announced during the current year, and that he is anticipating further improvements in sales and earnings. Stockholders re-elected the Board of Directors and approved the grant of options to purchase 9.000 shares of common stock to 15 key employees. • Paul \>. Fassnai Fassnacht Heads Moiion'i^'v Division of Technicolor «f Paul \V. Fassnacht i$ h named general manage of Motion Picture Divisio o( Technicolor Corporation rlis pointnicnt was confirmee liii| month by Patrick J. Fr;i^> board chairman of Ihi and he has been elcck Board of Directors of Ti :i . Incorporated. | Also a vice-presidcr* ■' Corporation. Fassnacht tinue as director of ; Research Division an^ president of Technicok li national Operations. Hes ) ing his 36th year with r ( pany, having joined ' in 1929. and has been a. w phases of operations of ic lion Picture Division. ■■: ::: * Paul Harris is Manager Production at Crawley F,» ,\ 1 6-year veteran ai n Films Limited. Ottawa, s named production ma'' Canadian firm. Paul H criy chief editor for the pM years, was named to the « i-iv F. R. Crawley, prcsidt uhoiii he will work direc. WANTED DIRECTOR EDITO Miilwistrni film prod panv. aetivr in I'otl' ^'""' ami goviMnimiit lilms, noS g.tic porsoii to till dual » Kditing nsponsi!>ilifi»"> " iliulo SI OIK' selection ai"l'» tion. .-diting. .\-B lonloniil soMiul track .•liiting. iW liri'forriHl, ininimuin thn actual <-\p»-riciKf ri-qnin nsiiinc. photograph, list o5 and salarv (Apcctrd t": BOX BS-8A BUSINESS SCREEf 7064 Sh.ridoo Rcj , Chico«o 12 business;