Business Screen Magazine (1965-1966)

AT CFI, WE TREAT FILMSTRIPS LIKE MAJOR SURGERY. Any good surgeon demands the best back-up staff he can get and the vast facilities of the modern hospital complex. At CFI, we do for filmstrips what the hospital staff and equipment do for the surgeon. Our labs are staffed by trained technicians backed up by the most precise laboratory equipment. Sensitometric control insures proper color correction and exposure balance; Chemical control gives consistent color balance and density; Accurate color rendition and minimum contrast gain is assured by special lighting equipment. At CFI, our experts take the worry out of the operation. Delivery problems? In our business, one week is normal for a complete filmstrip, but on tighter deadlines, we'll work with you to meet your schedule. Emergency? Like need a special piece of artwork? Our art department will design and complete original frames with just the right touch. Or we'll photograph your flat art up to 24" x 32" (32 field). Worried about getting the message across? We set type on cells for superimposure or give you special handlettering. 3-dimensional packages ? We can shoot them against a colorful background right into your filmstrip. Different size transparencies? We shoot directly from 35mm through 8 x 10 with no intermediate reduction step to cause loss of detail or color. And at CFI, no matter how delicate the problem, our unique continuous-loop printing equipment assures you absolutely uniform filmstrip prints from scratch-free negatives. Our experts are ready to solve your problems right now in our labs. Hopeless case? Call Lou Livingston at HO 2-0881. Your filmstrip benefits from thie superior facilities and technology that have been developed to meet the high standards of the motion picture industry. CONSOLIDATED FILM INDUSTRIES c,S4 '.rwARf) sir• T HOLIYWOOO CALIfOK.N..'» jj.j; Hu . UiSl • HO 9-144! THi: KDITORIAL \ Ih\, (CONTINUED FROM THE PRECED! and physical trends of the indu it operates' This "family"' of sp. producers has hterally no accur.i of its employment, production figures, etc. Only our own anni. Review issues provide a true [ industry's active participants. iL, their wi)rk. the depth of their ph ^, ties. We have initiated one of oumt Year's resolutions as we resume, is g an accurate national survey of fa, u ures about this business. Him Festivals: for Prestige or l.f-* 5. Is there a surfeit of "L awards programs'? How do you worth of honors from recognized authorities such as the National ( Films for Safety from "promoted i exist primarily for the financial j. who prosper from our zeal to cc Such events cost entry fees, tit screening prints and dismay both mo winners with the lack of ineanim: ' 6. Perhaps most impt)rtant need for planned creativity. Wherdo ' down the relevant national problcn a our great media can play such a vi rel match them with suggested titles?Vk we analyse entire industries and finlk for films as yet unconsidered'? Wh sh begin to take cues from city, state aire development projects and suggest k ( bution of films to get them movir? 7. Research and development bulpr within companies and trade group 0 nation's specializing film pnxlucc: " to have a beginning in that dii not a conference of technical exf labs and equipment makers to pri^; ... which must be reflected first of alt I European Industry Supports Film lb This statement is an all-liK>-bricl uii should take note of the direct supirt Europe's film makers receive fronthc tional industrial associations; in tl rr tion achieved when their Council Industrial Federations sponsors c petititin worthy of top nuinaj:!. ance and interest. What is the '■ our own Natiiinal .Association turers. whom we represented ;>: fall lor the first time' Or will the Chamber of CiMiimerce assuiiu leadership, taking the film throughbt local chambers whose members \" " realize all potentials'? Let us hear from both prtnluci.; of the factual film mediun\. Do you •'•'■ views or reject thcni? Will you >' progress, wiuk for national unit) »^ your own economic growth or conli*_ it alone" into an indistinct, hazy h''* No single man or publication a* plish the miracle of unity but we caW we can try. I'or there is no better w;" the years of rewarding service, fh P" of publication leadership than l> try to lead and to help achieve (Ik ness already inherent in the men served by Business Screen. 16 BUSlNEii] II