Business Screen Magazine (1965-1966)

EVERY PROSPECT WANTS TO KNOW: "WHAT WILL IT DO FOR ME?" The timeless truths for successful selling are often ignored. Salesmen fall into habits of stressing product or service facts when everyone knows it's the benefits to the buyer that create the big sales orders. "SELLING THE END RESULT FIRST" trains salesmen hov/ to apply this most powerful of sales strategies... gives ways and means of building presentations for maximum effectiveness. Here are the tested ways for hitting harder, to develop a higher percentage of sales from calls. It's one of a series of six color sound slidefilms: — '-SELLING IS MENTAL' that provide you with tested material for 18 resultful sales-training meetings. Selling Bureau A DIVICION 01 liOCKtT PICTURES, INC. Send coupon for provitw inlormalion BETTER SELLING BUREAU Depl. X 2 IS4I N V/cJiern Ave. Lot Angelei, Colli. 90027 We'd like to hove detotli n previewing filmtlrip progromt "SEllINC . MENTAL." Nome__ ^ ArfHr«ii Cily Slat* Zip Cod* Decade of Auto Racing History Picture in a 45-FiIm Library Over 45 tilnis recording more than a decade o( racing history arc now available for rental and sale from Association Instructional Materials, a division of Association Films. Inc. Many of the 16mm films are in both color and ! black and white and are about ."^0 I minutes in length. The series prt)duced by Dynamic Films. Inc.. features scenes from some of the more famous stock car races filmed at Daytona Beach. Darlington. LcMans. Sebring and Monza. In addition, the series includes all the Indianapolis 500 races from 1952 to 1963. Films on the Gold Cup Motor Races on the Potomac and hydroplane, direct track and motorcycle racing are also available. The rental price for color prints is S8.5() per day and for black and white prints $6.50. All color films sell for $175 and black and white films for $100. To rent or preview films for purchase write to Association Instructional Materials, 347 Madison Avenue. New York 10017. • Hospital Isolation System Is Subject of Professional Film .; Bona-fide medical or patientcare personnel and institutions will be interested in a new eightminute 16mm sound film offered by Matthews Research. Inc. Titled. Life Island Hospiral Isolation Systems, the film describes the clinically proven Life Island. It portrays the various uses of the isolator, shows how to maintain a contented hospital patient for months without direct contact with the hospital staff. Doctors, hospitals and other patient-care groups may obtain a print from Matthews Research, Inc.. 4306 Wheeler Avenue. Alexandria, Virginia. • Seymour Zwiebel Delivers 90th Slidefilm to W. T. Grant Company v Seymour Zweibcl Productions. Inc., New York has just delivered 1 250 prints of a new sound slidefilm. Don't Say Another Word. produced for the W. T. Grant Company. Ihe film is the 90th in a series the Zweibel company has made for Grant since 1954. Si.xty of these films are still in regular use throughout the Grant chain. • "The Cancer Researchers" Is Available for TV Programs A A new public service television film release. The Cancer Researchers, merits wide audience interest. Produced by Parthenon Pictures in a new 7'2-minute ■■experimental"' length, the brief and timely subject enables station programmers to use it in varied open slots and hn news shows. The Upjohn Company made the film possible and Sterling Movies U. S. A. will distribute to television stations nationally. Additional length enables the producer to detail subject matter which will not fit the five-minute category. • * * * America's Merchant Marine Is Pictured in "Bridging the Seas" The story of America's merchant marine is told in a new motion picture. Bridi;ini> the Seas sponsored by The Propeller Club of the United States. The I6nim color film, which runs 27 '/2 minutes, covers all phases of American shipping, including passenger liners, freighters and inland carriers as well as deep sea vessels. The film was produced by A'fred 1. Palmer Productions of San Francisco. Prints niay lie obtained from Propeller Club offices in all port cities for gri>up showing or outright print purchase. * 11. L E R O Y V A N D E K E () R I) C o n s II I I a ti t A IJ 1) I O-V I S I A I, C O >l M U M C A T 1 O N S MOTION PICTURES • CI.OSFI)-( IR( I II III F\ ISION Formerly lilm Production Manai;cr. A. T. & 7'. Co. 1051 \illa View Drive Pacific Palisades, Calil 90272 P. (). Box 2444 I lollywood, Calif. 90028 Telephone: 213 -459-1019 Quality-Bi Film Sliippiiio^a^ • Best quality domeslicbr» • Heavy steel corners f( added protection • Durable 1" web strap • Large address cord hder with postive retainer ^Inc • Sizes from 400' to 20C OTHER "QL".\LI'n-BIl Salon Print Shipping Ca» Sound Slidefilm Shipp (for Transcriptions 4 1 2" X 2" Glass Slide C Filmstrip Shipping Cato 6 strips plus script? Write direct t. maiii/facturer for M«.| WM. mmn 361 W Superior St., Chico ' Ccmpony Title LAB SPECIALIf! SINCE 1936 ■ 8mm SILENT 16mm SILENT-SOiD BLACK & WHITE PRINTS 'W That means: SPECIAL SKILLS SPECIAL CARE PIUS ESPECIALLY FAST SEfIC and ESPECIALLY "GOOD" » on QUANTITY WOR Try us MODERN MOVIES. C 832 Cole • Hollywood 38,* Hollywood 4.7293 22 BUSINESS :"