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Lip sync is now as
easy as voice over and
usually cheaper. Does
your scriptwriter know
about the NPR?
Tell him this story: Jack Davidson makes industrial and educational films in San Francisco. A giant oil company recently hired him to make a 20 minute instruction film on location. Limited budget, so the treatment called for post narration, library score and wild effects. But Mr. Davidson took an NPR, a Nagra and a soundman on location, intending to shoot sync sound effects. Once there, they decided to shoot lip sync, too, while they were about it. The final cut ran for 10 minutes, not 20, because lip sync covered the film's points with less talk and consequently less footage. The sponsor was delighted with the way the story told itself, needing no narrator, in half the time. These items pleased him too: less shooting time, less film, no narration, no narrator, no score, no wild effects to find and lay in, cheaper mixing session, shorter prints. Immediacy, brevity and effectiveness for less time and money than the old voice over and violins. It's not news that sync sound is better. What is news is that in this case it cost less. It cost less because the NPR and Nagra made shooting sync as quick and easy as shooting silent, and the track was ready as soon as the rushes. Here's how. The NPR weighs only 20 pounds and is completely silent. It needs no blimp, repeat no blimp, no AC power and no clapstick. It has a built-in sync pulse generator and a battery operated constant speed motor. The magazine can be changed in well under ten seconds. Many NPR users run sound even when they're shooting an M.O.S. sequence. It's no more trouble, and it's surprising how often the scratch track works better than narration. The choice of camera hasn't affected a film's style until now. Until now.
Service, sales and rental facilities are available from these expert, franchisee! dealers: C/)/cago ; Behrends Inc.; New York: Camera Service Center, Camera Mart or F&B CECO; Los Angeles: Mark Armistead or Gordon Enterprises; Detroit: Behrends Inc. or Victor Duncan Company; San Francisco: Brooks Camera. Or write to us. We'd like to send you our brochure; Eclair Corporation of America, 7262 Melrose Avenue. Los Angeles, California.
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