Business Screen Magazine (1965-1966)

rlirc-c tilled glass projection ports. ;)/i/\ <; icidc licuiilg iciiidnH . iilhni: use Eiglit-l)>-i'i.iilit toot cciitcT screen /i7/.v jitr ovcrlicud proi(ctii ()/ full range of equipment. Storage area for tables, chairs is uiuler booth. versatility of the room. 40 comfortable folding chairs are color A Model Audio-Visual Presentation Room Tlie N crsalile Audio-Visual Presentaliou Hoom al Moulfioiiiery >X ar«l & (iompany ^ as nesi^iK-il ntiil I'^(|iii|>|i<-(l to Inspire and Motivate Its .Merchandising Executives WHEN MoNTGOMER> \\ ARI) ICllKKlolcd its corporate cifficcs in C'liicagu recently. R. P. Pettit. product sales training manager, requested "an area where we can do a profes.uonal job of showing films." Realizing that the showing of a film usually complements a meeting, and that at a meetinu the learning process sht>uld take place. Ward's professional A-V staff rolled up their sleeves and went to work. The determining philosophy for an A-V room, they reasoned, should be based on the principle that the learning process is enhanced when the instructor has complete control over his environment. To arrive at this control, then, an A-V room must be designed and equipped to prepare audiences mentally and physically to be receptive, so that they can be inspired or motivated to learn. Flexibility Was a Key Design Factor Application ot this philosophy was the next step. Who exactly wDuld use the room and for what specific purposes had to be deter mined. Ward's management, buyers and merchandisers needed an A-V room for specific purposes, but not necessarily for the same niirnoses. Logically the room had to be flexible enough to anticipate the needs of all. Buyers and merchandisers in particular needed an area where they could combine visual and recorded media with actual displays of merchandise. Frequently. Wards had to make professional quality recordings, but had no place adequate to make them. Closed circuit television and the making of films also had to be anticipated. And there was not a suitable place in the building to hold news conterenccs. Designed for Professional .Showmanship So. the embryo, "an area where we can do a proje.s.sioncd job of showing films." was developed by Ward's professional .\-\' staff until it grew into a mature and versatile AudioVisual Presentation Room, a room for all types of presentations, including, but not primarily restricted to. recorded and projected visuals. The room was desi'jned tii szive the iiresenter Tlie carpeted projection room area houses the latest in proleetors. recorders and record-players. Il is •^iiuud-danipi t{ed lo ])rei(iil extraneous now-' from affeelin<^ the a-e presentation neliiities. as much control of the meeting enviruia possible with the least amount of an elements, in order to motivate the nad live communication between the pre iter his audience. \\ ith philosophy and concept k Glasell, audio-visual manager at J] Barth. Wards audio-visual prcxiuci tn to the corporate engineering and Ime nishings division and told them whahet in mind. The three groups wont towirl did the architecture detailing, intcir i and layout without enlisting outside fifa al help. The end product was well xtl effort that went into it. Features of Ward's Presentation \m Here are the main features of therm tion room : The viewing room measures 2V . the projection room. 7 by 20 ft. hot people, theater style, and 25. clas'Ihe ceiling height is 13 ft. It room in the building with this heigh*ll exception of the auditorium. It wa^ '' projection with minimum obstruclu ing. for photogiapln and lor better ri»ii tics. I The room is illumiiuiteil hy inc« lighting on separate circuits for ^3d There is a general liiihtim: dininicifa Projection room controls are at the of the operator. Projectors, recordcn iiraph. phone, inlcrcotu. lights, screen and sound amlrols are all leilhin ea-tij i The large sound-proofed uindine givesl> \h< booth lull line of idl ailiiitics BUSINES