Business Screen Magazine (1965-1966)

lans now under development to further streamline and modernize cs. of Mrclings for Plant I'crsonnel and final tlay's sessions were opjhard Ellwcin. president of The Jottlers Association and head of ola Hottlinu Company. Mitchell. ;a. The main dramatic feature of .1 full-dress preview of moti\ationfor bottling plant personnel schcd••cntatiiMi this month and throuuh 41 cities across the nation. William ice-president and field sales manSales Department, introduced the ntalion features special music, lyring which dramatizes the importI route salesman's job and the imI teamwork throuehout the bottling nation. by The Jam Handy ()r)>ani/alion ijanning and organization of the was under the direction of S. N. ice-prcsidcnt of The Coca-Cola rhc Jam Handy Organization pro Research Exhibit at the Americana g computer ivhich provided data for r pertinent to his home terriloiy. entire show under Mr. Gardner's supervisor for Jam Handy was s; the script was written by David Wilson Stone composed the or. Sets and visual effects were by ) Ballou and the choreography was Rodgcrs. Musical director was vine. Script dcvelojiment and coor Coca-Cola was under the direciry Morrow, manager of the com group for the company's .Advertis•i Promotion Department. Im.s and lechniqucs for Training nling the on-stage presentations ■es during the convention were a exhibits set up at the Americana quarters during the week. A Cocat Theatre provided showings of ns; the T.ittle Red Sehoolhousc" lers to study new lessons to be it training techniques. Vlarket Research" exhibit, a large rovided data pertinent to his terri Coca-Cola President J. Paul Austin opened the second day's .vc.v.sioii.s /;(/ ealluii on bottlers to re-double efforts to meet market opportunities. lory for each visiting bottler. And in the "Advertising and Sales Promotion" exhibit (the largest at the convention), bottlers saw "main thrust" advertising media: outdoor boards, television commercials and magazine ads. The convention program closed with an address by J. Paul Austin. After summarizing the essential areas of marketing and management covering the meetings. Mr. Austin closed with a challenge to action: "It has been our task so far to make recommendations based on the state of this business," he said. "To act on these recommendations to improve the state of this business — that is a task for all of us — there is an exciting journey before us if we can continue to innovate, improve and change. The courageous businessman is not unhappy at the thought of dangers beside the road ahead. He welcomes them as challenges to be faced and overcome along an aiKcnturous course." • RcNolulioii 111 Our I iiiu" The Savings & Loan Idea 'T'liF. Transformation of the United States -^ from a nation of predominantly tenant families a quarter-century ago to its present status where two out of three families own their own homes is dramatically told in a 2S-minute sound motion picture. RevoUition in Our Time, which this month launched a nationwide campaign among the more than 6,300 savings and loan associations all over the country. The fifth film produced by their association, the United Slates Savings and Loan League, brings the story of this "quiet revolution" to the screen in a factual dtKumentary format which has wide appeal among television and film viewers. Important as a historical review of one of the great social developments of the 20th Century, the film includes sequences featuring the Hon. Hubert Humphrey. Vice-President of the United Slates: the Hon. Everett M. Dirksen of Illinois, minority leader of the Senate and the Hon. Wright Patman, Chairman of the Committee on Banking and Currency of the United States Congress. Helpin)! Our Neighbors Kstablish Systems In the film, the \ice-President notes that savings associations "have now embarked on another great adventure, involving the expansion of thrift and home financing facilities for our Latin-American neighbors. "Working in ci>operation with the State Department and Peace Corps," he said, "American savings and loan associations are assisting in the cslablishnicnt of similar systems throughout all of Latin America. "By helping the people of South America to help themselves (that's what savings and loan associations do) an important forward step can be taken in creating a climate in which the false ideals of communism can never flourish. One of the sure preventives of communism is private ownership — home ownership." Storj Behind (he League's I ifth Picture Playing a key role in the planning and production of Revohitioii in Our Tinw was William B. OConnell, public relations counsel of the League. He tells the story of the film: "This is a different type of film from the four earlier pictures we produced. Two of our previous films were dramas built around families and their ventures into home ownership. A third was a cartoon presentation of the savings and loan business and the fourth was a service-type film based on the highly-successful League booklet, 'What You Should Know Before Buying a Home.' "Our latest venture in film sponsorship is a documentary picture, of the type which has become so widely used in American television, such as the Twentieth Century series, CBS Reports and the NBC While Paper scries. They present actual people and events. "The basic purpose of this new film is to (CONTINITD ON TlIF FOLLOWING PAGE 53) VOLUME 26 39