Business Screen Magazine (1965-1966)

is 13' 2-niinutes in istributcd by Associaa division of Asso Inc. |. on One Disk prchts from the record, 'roduced by tiic High 'r til raise money for ') are very much in ^ecord includes such bert Casadesus. WilIf. daudio Arrau. Brailowsky Wilhelm .1 Byron Janis playing )zart. Shubert. Schu1. and Beethoven, n the film is Wilhclm plays a selection by t is recorded in the Brynner. as narrator, le needs of refugees India. Palestine. Along Kong as well as places around the emphasizes that the "International F'iano crs viewers a chance ;cllent music and at e provides an opporp fellow humans. • alive Volume on :ing (o Communism" )tion pictures of imunderstanding Cornexamined in a new fcrcnce book. "Films Communism." The published by the Retute on Communist I Propaganda at the F Si>uthern California, rcction of Dr. Rodger The book's author ["ook. d his selection of mahis recurring trips to list countries of Centern Europe annually si.\ years, upon his experience overseas lington for the U. S. A'jcncy, upon several irs of evaluating sevthousand feet of film a use Institute film IS an adjunct to his yment by the RAND Santa Monica. Calif, g with the use Reuters policy of making -■rial available at a ipense to the public, ting to Communism" S2.50 for professors. 1 students; at $4 for isers. Address orders, to Research Institute ist Strategy and Pronivcrsity of Southern Jniversity Park. Cali7. • SALlSMr.N AND Toi'-R WKINd dealers of A. (). Smith llarvcsore Products, Inc. who attended that company's annual meeting in Colorado Springs last fall \verc entertained ( and well informed ) through the medium of a live nui sical presentation which was an integral part of the three-day program. Its objective: to reinforce the information on the corporate image, sales plans and new markets for Marvestore Systems. The reception accorded this Wilding-produced "live" program, noted by Harvestore management, brought the idea of using a good part of it to show to farmer-prospects out across the country. The company's prospects in the field are. for the most part, highly-sophisticated commercial farmers. These Audiences Want Facts A further important element: techniques and methods of communicating product information to this group are becoming highly specialized, particularly where the price tag on the product is consid Hohcrt C;. Smith, clirtrlor of aiirkulluial tiunkt tiiifi for A. O. Sinilli lliirvrslorc Prochicls, Inc. i.s tlic riidu directly concerned with this program. crcd by some to be too high. By way of explanation, the Harvestore System offers farmers three features: ( 1 ) There is, first of all, a ct)mpletcly sealed structure to prevent air from coming in contact with livestock feed to cause oxidation losses and spoilage; (2) The System provides topfilling and bottom unloading which permits refilling anytime feed is available, while feeding continues uninterrupted out the bottom; and A Third Keulure of System , 3 ) glass-fused-to-steel construction eliminates deterioration inside due to acids in the stored feed and maintenance on the outside. The increased profit features "Wiu'rc on Your \\V/(/" .sung by Win Stracke, Boh Carroll and Dave Shelley. Harvcslorc Sliow.s Farmers a Way lo Profits Filiiied Se^iiienls Conihined AX itii Live Dealer Prcsentatlon.s .Are Helping Sell llie Company's System lo Farm Pro>|»ecls are associated mostly vvith points one and two. The presentation which Harvestore dealers are using in their sales meetings this winter was adapted from the Colorado Springs" show by filming at Wilding. The stars of the Colorado program — Win Stracke. Bob Carroll and Dave Shelley — bring both serious and humorous episodes to the screen. Carroll, for example, sets the mood of the show with a folk tune . . . 'Tall Blue i.s taking a .stand On all the horizons across this hii; land . . . ." And Win Stracke sings of what is facing the world . . . "News of !>reai trouble and .sorrow in many a poverty land . . . The spectre of famine is Uwmini; in nianv a poverty land ..." President's Talk Was I'ilmed This leads into Harvestore president Arthur D. Hyde's filmed keynote talk about the future i>f farming in the I'nited States and the problems the farmer must meet in order to suppiv ihc demand fiir food all over the workl. Competition enters the picture in the form of a character called "Chrome Dome" when Bob Carroll sings about "That old open silo That old concrete silo I'hal old open silo lias seen its best days . . ." Dave Shelley as the "pitch man" warms up the audience with the reasons why the Harvestore System means more profits to the farmer in a carnival number called Profits 12 Months of the Year. It's all good fun but, more than that, the show is very effective salesmanship well-suited to its intended viewers in the field. There is good use of "live" episodes among the filmed segments. These arc designed to provide an opportunity for dealer sales people to take an active role in their own programs. Solid factual data fortifies the presentation as it gives information on farming opportunities in the future plus information on increasing profits through maximum use of a farmer's land ( through nu>re intensive production and better harvesting methods ) . David and Morton Share Credit Martin David created and wrote the Harvestore program at Wilding, Inc. and the motion picture was produced and directed by that studio's production vice-president, talented Joseph Morton. • Pitchmnn Dave .ShelU-N u.'ic.\ the farm mamtgcr audience .some good rca.sons uhy llanc.slorc mean.s more money lo them "Tuihc Months of till Yi iir" ill this ti iiiil nil i iii\<iili\ VOLUME 26 43