Business Screen Magazine (1965-1966)

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FOR EUROPE'S FINEST in FILM PROCESSING AND PRINTING! SPECIFY THE ■~:^ ¥^ ^ sis $it^\ hi "•■'..•*;-.'>-«%?.-i--rii^j<is^. LABORATOIRES IBmin REVERSAL NEGATIVES POSITIVES EKTACHROME 16nim DUPLICATES COLOR-TO-COLOR A & B ROLLS Same Day Service on Television Films • EASTMANCOLOR 35MM PRINTS • ANIMATION STAND -35-16 • OPTICAL AND MAGNETIC SOUND TRANSFER -16/35 • SPECIAL EFFECTS Cable, Telephone or Airmail: E. LEZE LABORATOIRES VITFER 1, rue Charles Marie Widor PARIS, 16e TELEPHCNES: 288.88.U5 647.53.50 Combo for a Uil: "She Purrs Like a Kitten' Brevity aii<l Hiiiiior Itiiilcl This Fivr-Miniilf Sat°rl\-Miiiil<-il Picture Into an I iilteataltle <!oiiil>iiiati<in lor \ii\ \ !•■>«<■ r BREVITY AND HUMOK arc tWO sure-fire elements all too-sel\ dom seen in the sponsored film. Got)d thiniis abound for the shortshort motion picture in an era when a suitably non-commercial subject is an ideal time vehicle for the voracious television program schedule and there is always a place for an "extra" short to fill out a club or employee meeting: show via 16mm programming. Add the priceless ingredient of humor and the combination used in She Purrs Like a Kitten, latest five-minute 16mm safety-minded film out of Parthenon Pictures in Hollywood is practically unbeatable. This color subject is even funny in its concept : it treats the woman driver as one to be loved rather than scorned (or driven hurriedly by). And why not, for isn't the woman driver all too often the victim of fate or of a heedless husband? Underwritten by American Oil The production uas Linderwrittcn by the public relations department at American Oil Company (but without credit lines); their objective is sifer driving through better car maintenance. Their aid results in a widely-useful short at a most reasonable print cost to all who can use this picture. She Purrs is true "go go" and it starts going when teen-ager Eloise turns on her ignition and Mrs. Stalcy, a suburban matron shuttling her Cub Scout Pack, lifts the hood and Mrs. Johnston, the little okl laily from Pasadena, brakes to turn in a driveway, and two club ladies chat amiably in their town ear when suddenly the chauffeur's eyes bug out . . . they're off.' But they're not runningl In wacky cutting of some howling Chaplinesque sequences, the cars which box in Floise feel the impact of her idler adjustment being set too high! Mrs. Staicy's broken radiator hose frees not only clouds of steam but her entire Cub Scout Pack! The little old lady from Pasadena nearly ejects herself through her car roof when she stands on her faulty brakes! The club ladies (nsIid forgot to fasten their safety belts ) momentarily disappear when the chauffeur whams his brakes . . and what are those Cub Scouts doing out there.' The action li\es up to a motion picture adage to keep it niovni'^ tor the fi\c shortest minutes in recent tilm history. But this is also a "whistle -while -it -works" picture and while the audience is throughly amused and entertained, it's also being given some very vivid images of safe driving through sensible car care. Narrated by Frank Nelson Frank Nelson, who will be remembered as Jack Benny's famous floorwalker, narrates She Purrs Like a Kitten from Cap Palmer's script. Don LivingstcMi directed and edited (try a fiveminute film sometime) and Dave Bowen brought in the music and sound. You'll want to look at this "keep-sake" subject from the source: Data Films. 2625 Temple St., Los Angeles 90026 or, if you're in a hurry, call Ted Palmer there at 213/385-3911. • * * * Pepperdine College Film on Role of Investigating Groups Pepperdine College of Los Angeles has been a staunch defender o f Congressional investigating bodies, particularly those dealing with subversive groups. It has summed up the contributions of such groups as the House Committee on Lin-American .■Xctivities and its Senate coimterpart. the Internal Security Sub-Committee in a timely 16mm soimd film. Tl>e Questions and Ans\ver\. Written by Maurice Ries. narrated by Carleton Young and produced by Ries and John Hennessey, the film surveys the role of these investigations, beginning with the first formal investigating uroup organized in the Congress in 1792. ^ For additional data iMi this film write; Office of Civic Services and Research. Pepperdine College. South Vermont at 79th. Los \niieles. Calif. 90044. • "Toddler's Hours" a Safely Film About the Very Young The Aetna 1 ife &. Casualts Co. has released lite Toddler's Hours of Hazard, a color film telling how a family's home life can expKide into datiger for pre-school children. It's a\ailable for free loan to groups from their Information &. Fdueation Dept. at Hartford. Conn. • Iowa Mfg. Co. Picture ka Crushing Plant to (he Bq -y The Iowa ManutdctiM is showing adsantaKsof "Straight Line Portable nd Plants" to prospective Ikd a soon-to-be-released si titled. Desii>ned jor Priy 16mm color motion picn produced by Pilot Pnvb Inc.. of Chicago. Pilot cameras wen' show details of this ment to contractors arik spective users. The d make prints available tributors for demonstrati'. * » » Problems of Arthritis V^ Explored in "The Fifth Fih The Fifth Family is which explores the pri'l by a typical American ' the mother is a victim toid arthritis. It is prcv community service by tlu Foundation and is a\ " adult groups through li tion facilities of Associ,, Inc.. at a service char;;. was produced by William. U Productions. 1 he 1 3-minute film shh r Bobbie Miller. 28-year-. ' of two. has found hop, years of suffering from : arthritis and explores i this crippling disease in; her husband and family. Interviews with doctorW searchers at Parkland Ito Hospital in Dallas. Tc\ " how Bobbie is beint them to lead a more r. jiroductivc life. Dr. M director of The Arthni tion Research and Trc.ii ter, discusses the prohk arthritis victims and the w increased facilities in c over the country. riie film stresses the in of additional research causes and cures of the c shows what is being il' way of diagnosis. physK surgery, and social vm' • arthritis sufferers and i CHAPPELl MUSIC FOR ALL M(X* CataloKuo ai^ 1 I chappell^librW^ 1 1 7 WEST 46TH ST. NEW YORK " 44 BUSINESS