Business Screen Magazine (1965-1966)

Fi<'^lilinii ilcaw loll of Off-DulN Accidcnls Nr>* Y..rk T.l.plion. (oiiipaii) S|u.iiM.r> "SalV «.r Sorry" lo M,-.l I'rohl.iii ul J..I. \I.-.IH, Tliroiifrh Oli-Uutv Arri.lilils a considerable monetary saving. Mut more than this — it has been inslrumcnlal in saving New York Telephone Company pec; a great deal of human su ABSiNci; From mi Jon is a universal problem for industry. For the New York Telephone Company it represents an annual cost of more than 1 1 million dollars. Five to six percent of the total absence is caused by off-duty accidents. To meet the problem, the company has recently formed a centralized company-wide absence control program and is distributing internally a series of films which are designed to help curb absences. A recent motion picture in this series. Safe or Sorry, is aimed at the important problem of off-duty accidents. Job Safety Gets Attention As the film points out. thousands of man hours are expended each year in writing about safety . slogans, bulletins, booklets, talking it up at group meetings . . . all in an effort to prevent accidents on ihe job. "But it's usually not until we see our own blood on the highway and spend a few uncomfortable weeks in the hospital that most of us begin to think about o// the job safety awareness as our own very personal problem." the film says. Lcailcr in Industrial .Safety On the job safety awareness is built into practically everything an employee does in the telephone company. The Bell System has traditionally been a leader in industrial safety records. But employees sometimes lose this attitude when they step out into the v^ide world of free-time carefree living. Saje or Sorry's content is based on actual occurences of accidents, and these are stressed in proportion to their actual incidence in the records. The film concentrates mostly on the causes of such common accidents as the natural hazards of home — ladder falls, back strain, burns, etc. — and the equally serious problem of auto injuries. It is basically an animated motion picture with some li\e action clips taken from Bell System safety films. Major Investment in Showings Saje or Sorry, which was produced by Gotham Film Productions. Inc.. New York, is being shown to all company employees at in-plant screenings. The importance of these showings to the company can be realized from the fact that over 25.000 man-hours will be invested in employee attendance at the showings. The film is being well received in the company. Interest is also being evidenced throughout the Bell System — and even in some other industries. Since the absence contrt)l program and the film series has been in effect, there has been a marked improvement in the company's absence record. It has now dropped — in countable daily absences — from 3.3 percent of scheduled work days to slightly over 2.7 percent. At a company cost of $400.()()() for each tenth of one percent, it can he seen thai there has been '\ f^^^ Love Makes the Long Distance Pliont Film KiH'ourages Beller llaii<iliii^ of Non-KiisinrMJ PEOPLE Make Long Distance Calls mainly because they want or need to speak to their loved ones. This is the simple basic theme of a new Bell System film, /'/ic .VtM7 Best Thing to Being There. now being used within the system to encourage more effective handling of non-business long distance calls. It is based on the results of a survey conducted h\ American Telephone & Telegraph Company which can be summed up as "the telephone cord has replaced the umbilical cord." Covers Basic Points in Survey The film, produced by Film Graphics, Inc., New York, and written by William Bernal. presents in dramatic, graphic amusing animation, the basic points contained in the long distance Residence Market Survey. To dramatize the points and give the film unity, the story is presented through one typical family unit and its adventures in growing up. growing apart (geographically), and keeping in touch. The film shows that the I'nitcd States is a family-oriented nation. The basic unit of the family is. and always has been, a prime ingredient of the culture. However, modern times have changed radically the structure of this family unit, and because of the change, the long distance telephone line is one very important way the family maintains its unity — "by keepini; in touch " Much More 1 haii a t onvenience The picture also says that long distance lines are a con\enience. i.ut a ureat deal more. I'sers have .\uiit Sophie i.v off on a i trip abroad— })ut .she herf^. uitli ihc fainihj at home (I stated that such calls an as good as a visit", "a "better than a letter", al showing love and affectio way of offering consol; couragement. friendship. It is natural that cmotil underlying cause ot thel make a long distance calB derstand this may help company personnel hand! distance calls give bettel and to derive more from their own jobs Buzz is statioiu'd (/( i/ii ar, bill till phoiii /)/iiit;\ /id Job Corps^ Girls Learn Dental Hygin U.)\v Oo You Tell 17 to 21 year-old girls, who may never have tlone so before, to brush their teeth? That's one of the questions they've been asking at the all-girl Job Corps Center in Charleston. West Virginia. The answer to this particular question is forthcoming. Film! air Communications. Santa Barbara. California, has just finished production of a 2.*i-minute proeranmied instruction course on dental hygiene. The program was devel' Packard Bell Electronics, i of the center, for use c AYR1 I raining Consol console, which is dcsigr auto-instruction, uses 35m slides which are advanced audible beeps on an accc ing narration tape. ^Telling the girls how a to brush their teeth was mary purpose of the progr 50 BUSINESS