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pelicai
new york • 292 madison ave. • 6790670 hollywood • 8730 sunset blvd. • 657-2061 Chicago • 410 n. michigan ave. • 337-8116 detroit • new center bidg., suite 747 • 871-4200
New York Film I^odiicers Elect New Bdid
Mucciolo is Presidenl-Eleci; Members Hear Talk bv
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IV'EW OFFICERS of llic Film Pro^ ' (Juccrs Association of New York were introduced at an annual membership meeting of the Association held at the Columbia University Club on February 24.
Installed as president for the 1966 term was Louis Mucciolo (Gerald Productions. Inc.) Other new officials are Irving Uccht (Cineffects, Inc.), vice-president; Robert Colodzin (Colodzin Productions, Inc.), secretary; and Morris Behrend (WCD, Inc.). treasurer.
Harold Klein, executive secretary, reported that FPA's membership has now grown to over sixty. He said that negotiation with the various crafts and guilds are progressing, but that many hours of hard bargaining will still be required before present areas of impasse can be overcome.
Shakespeare and Mass Appeal
A feature speaker of the evening, Jeremy Gury, Senior Vice President in charge of Creative Operations, Ted Bates & Co., told the group of 75 FPA members and guests that "if it's got mass appeal it stinks" is an "idiotic" and "unrealistic" attitude. In fact. William Shakespeare's purpose, he stated, was exactly the same as an advertising agency's "... to appeal to the largest possible audience in order to make money."
Good writing, Mr. Gury said, is the result of the talent and taste of the author, not the size of the audience he is aiming at.
Bad writing and bad commercials are produced every day, Mr. Gury admitted. Hut the poor quality is the result of laziness, indif
FPA president-elect Louis Mucciolo (at lifilil) of C'.craUl Product ionsrc ceives connnitiihitiom from his predecessor, Robert Bernnmim, Filmex.nc at recent inembership meeting. Executive seerrtanj Harold Klein in crcr
Jeremy Gun-, senior v. p. in cirgi of creative operations at Ted ale & Co., makes point on amorc ari
ference or the wish to pleas th< client rather than sell his prcuci
Universality is obviously tl re suit of understanding mass a[eal Mr. Gury went on. whether tl re suit is a three-hour play or s30 second commercial. I
"You and I are not in the usi ness of creating immortal ai — but neither was Shakespearejm mortality is a by-product of bil ity, work and taste," he on eluded. <
Below: Harold Klein, executkntc retary of FPA, reports favchl progress on color negotiations .
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