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pelicai
new york • 292 madison ave. • 6790670 hollywood • 8730 sunset blvd. • 657-2061 Chicago • 410 n. michigan ave. • 337-8116 detroit • new center bidg., suite 747 • 871 4200
Ne\> Yoik Film Producers Elect New Boid
Mucciolo is President-Elect; Members Hear Talk by lercmy iur
TV'ew OFfiCERS of the Film Pro■'■ ' diiccrs Association of New York were introduced at an annual membership meeting of the Association held at the Columbia University Club on February 24.
Installed as president for the 1966 term was Louis Mucciolo (Gerald Productions, Inc.) Other new officials are Irving Hccht (Cineffects, Inc.), vice-president: Robert Colodzin (Colodzin Productions, Inc.), secretary; and Morris Behrend (WCD, Inc.). treasurer.
Harold Klein, executive secretary, reported that FPA's membership has now grown to over sixty. He said that negotiation with the various crafts and guilds are progressing, but that many hours of hard bargaining will still be required before present areas of impasse can be overcome.
Shakespeare and Mass Appeal
A feature speaker of the evening, Jeremy Gury, Senior Vice President in charge of Creative Operations, Ted Bates & Co., told the group of 75 FPA members and guests that '"if it's got mass appeal it stinks" is an "idiotic" and "unrealistic" attitude. In fact. William Shakespeare's purpose, he stated, was exactly the same as an advertising agency's "... to appeal to the largest possible audience in order to make money."
Good writing, Mr. Gury said, is the result of the talent and taste of the author, not the size of the audience he is aiming at.
Bad writing and bad commercials are produced every day, Mr. Gury admitted. Hut the poor quality is the result of laziness, indif
FPA president-elect Louis Mucciolo (at rifiht) of Ccrald rroductio'i''TC ceivcs confiraltilaiiuns from his predecessor, Rohirl Biriiiiuiim, Filmex.^u: at recent iiiciuhrrsliiiy vwctiug. Excaitii-r sccrrtdnj Harold Klein m cier
Jeremy Gury, senior v.p. in (5fg( of creative operations at Ted ate & Co., makes point on amort art
ference or the wish to pleas th( client rather than sell his prcuct
Universality is obviously tl re suit of understanding mass ajeal Mr. Gury went on. whether tl re suit is a three-hour play or j30 second commercial. I
"You and I are not in the lis! ness of creating immortal aj — but neither was Shakespeare.Im mortality is a by-product of bil itv, work and taste," he on eluded. <
Below: Harold Klein, execu^xntc retarij of FPA, reports favcbl progress on color negotiations .
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