Business Screen Magazine (1965-1966)

The moneylcamera plays for keeps. Don't you? That's what we call the Bolex 16: "the money camera!' Be cause when there's some thing on the line, when you can't afford mistakes, you can always depend on it. \ Why? \\ Because Bolex has more going for you. Take the camera pictured above, it's called "The Coach" and with it you can take anything from a wide sweep to a closeup of a quarterback hand-off. Capture athlete's form in all sports, easily. Or slow the action down to extra slow motion. And never waste a second in reloading, because of automatic threading and spool ejection. And you have more going for you in sports accessories, too. Take the "all-sport" tripod, shown above. It lets you zoom with your left hand, while you pan to follow the action and hold the pan handle with built-in cable release in your right. You just don't miss a play. And take the special "unimotor" (shown above) that lets you run c'f 100 feet of film at a clip. Either plugged-in or ci batteries. And take any one of the more than 50 otter accessories That's "the money camera" for you. Now you might ask whether the Bolex is great only outdoors. Not by a long shot. It has the lens speed and focal length to capture the action of basketball, (shown right) swimming, wrestling, fencing. Any indoor sport. And just to show its real versatility, replace the zoom with an extreme wide angle or extreme telephoto lens (as shown below) and it's perfect for nature study (shown right), drama class, bio Idb, or any other scholastic purpose. That'swhywecall Bolex"themoney camera!' Because it's rugged, dependable, versatile. Because it always comes through. In any situation. That's why you'll find the Bolex "Coach" in schools throughout the country. And that's why your school should put its money on it, too. Bolex: "the money camera!' You can depend on it. For further information or free catalog on shooting sports with the Bolex 16, write: Paillard Incorporated, 1900 Lower Road, Linden, N.J. 07036.^01—^^C Atlas Chemical Premi^^ "The Man from D.A.R:.0." ■i^ Atlas Chemical Ind.tria, Inc., of Wilmington, Delaware, premiered its nc Ijlm on the correct use oficiivated carbon in dryclining operations on Thurs ay, March 24 in the lencli Room of the Sheraton-lackstone Hotel in Chicago Titled The Man from D.A.R.C.O., the cole pic. ture was patterned afi stories currently popu television. It shows he th< hero, an agent of Drychnen Association for RightCai' bon Operations, bailei S.M.O.C.K. (TheSoci£/fo( Making Our Custncn Komplain) for controbf i drycleaning plant. « * * « Modern Offers TV Statins Choice of 1 50 Color Filis ■i; Some 52 half-hourfiln programs in color an 3i quarter-hour color film an included in the Modern jin bow Theater list of Mien Talking Picture Service, nc. offered on free loan to .rd pressed color televisionila tion program d i r e c It throughout the U. S. The national distrilto also has 26 half-hour an 2( quarter-hour shows in ilSe the U.S.A. library; tfi Wheels to Adventure sie offers another 13 half-)u travel films ( presented b Humble Oil & Refining ( i * » • "Something to Work Fo Aids Employee Motivati'i -;V Latest of the syndics training films produccdb Roundtable Films, Inc., b crly Hills, Calif., is a C minute motion picture, So'i thing to Work Tor, \v:c encourages managers andi pervisors to re-examine t:i own attitudes towards trti vating employees. The film is based oi composite case history J illustrates how supervi'i can most effectiv ly nioti*' employees by being sensi. to their subordinates' vali R. HoUis Hamstra, a w known industrial psychi gist, was the consultant. Something to Work Foi available for rental or c right purchase in black white or color from Rou tabic Films, Inc., 321 So Beverly Hills, Calif. 902 16 BUSINESS SCREEN • 1'