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more going for you. T pictured above, it' called "The Coach and with it you ca take anything from wide sweep to a cios up of a quarterbac hand-off. Captur. athlete's form in a sports, easily. Or slov the action down to e> slow motion. And ni because of automatic you have more going Take the "all-sport" t you zoom with your li follow the action and built-in cable release miss a play. And take (shown above) that ie film at a clip. Either p take any one of them That's "the money ca
the modern digest . . . a short film with high potential
Until Modern developed the new markets for sponsored films, Digests were primarily made for television because of the limited exposure opportunities in other areas. But now, with audiences in airports, resorts and community groups, Modern can generate up to 6500 showings per year on your Digest with only 150 prints. This fact, coupled with the additional distribution to television and theatres, makes the Digest a powerful and versatile communications tool.
If budget problems have previously prevented you from using the 16mm-sound film as a vehicle to reach the public, the economy of the Digest opens new horizons for your corporate communications program. The economy of the Digest also means you can afford to produce films for specific audience groups that may be of particular interest to your company.
The Digest can also affect your plans for the production of longer films. More and more sponsors are now making 15 to 30 minute films for general distribution with Digest "lift-outs" for specific audiences. This approach allows them to maximize exposure opportunities for very little extra production cost.
A WORD OF CAUTION...
Don't regard Digests as a way to expose viewers to a 5-minute commercial. These are not captive audiences; they can and will walk out if the subject is not interesting and informative.
If your message requires more than Digest treatment, make a longer film. The basic foundation of our Airport. Resort and Community Programs is, and will continue to be, 15 to 30-minute films.
FOR ADDITIONAL INFORMATION
about the Digest and Modern's new markets and opportunities, contact your producer or Modern.
modern
talicing picture
service, inc.
main office: 1212 avenue of the americas, new york, n.y. 10036
sales offices:
CHICAGO. Prudential Plaza-Delaware 7-3252 LOS ANGELES, 1717 N. Highland Ave, -Hollywood 2 2201 / NEW YORK. 1212 Avenue of the Americas765-3 100 PITTSBURUH, 910 Pcnn Avenue Grant 1-9118 SAN FRANCISCO, 16 Spear St, Yukon 2 9A\A , WASHINGTON, 1834 K St., N.W 783-0558 / DON MILLS ONTARIO, 1875 Leslie Street -444-7347.
iiglll puiciiasc III uiavfc ' white nr color from Rourtabic Films, Inc., 321 Son Beverly HiUs, Calif. 9021.
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BUSINESS SCREEN