Business Screen Magazine (1965-1966)

tT & SOIND IN THE NEWS irf! Sponsors AciuU'inij Award Telecast on «'1S; Ui// S/ioif Films' I'seful Roles AicIcvi>ion audience expected to exceed , illion persons will have the opportunity dminc the role played by films and other I isuais used to improve classroom teachI ectiveness and busine^.^ communications, K ing to an announcement by the Eastodak Company. Kodak presentation is being offered to vicsvers of the 1966 Academy Awards tation. on April 18. when a two-hour program will be presented under the hip of the company. (10-12 PM. EST). ices designed to deliver the Kodak s;;c will involve youngsters confronted thjiifficult classroom problems and find Hutions through filmed explanations. Films Nincss. industrv' and science will be the bjii of another sequence. • I * * « dunj Exfumdiuii Use of Atidiovimiah r Icational Classes in Poverty Prog,ram Dit underestimate the impact of the Adlons Poverty Program on expanded ;iidiovisuals within U. S. industry, as Jlh in schools. Many firms are expanding ^ for both academic and vocational I of socially-neglected young people, his a potentially important source of ,r development. Labor shortages are <ugh in some areas to help spur the ion of business firms, such companies who are operating ucjonal programs on contract for the Fed■' -\crnment (such as Federal Electric iiin at the Kilmer Job Corps Center 1. N. J.), activities include the work jiional specialists in Instructional Reur^i offices. While this work is in part pelncntal. the need has been indicated for t aiiovisual materials. • 1 I * * * iio Tele vision Room to Gain Momentum; »n<« Begins Color Telecasts in October ^\c color television heads for new records •lanufacture and acquisition in U. S. ds in 1966 (and for 1967 the predic for six million color receivers to be "",.■ similar color boom may be predicted r o neighbor to the North — Canada. When ntr\ reverses the 1963 ruling of its Ikiard of Broadcast Governors (next I. it will benefit by experience in proprogramminu and set quality learned S. ^ ' '. Mandards in Canada are fully compath the U. S. and its present 55 television now reach 92 '"r of the five million n households. The official start of ^ in Canada is October 1 st and at that irly all major stations (approximately I start transmission of network and "r programs. "' L'. S. presently has 670 television sta"i"^'! tremendous advance on the 107 sta"isjpcrating in 1949. By next year, better inp per cent of major network program•"¥ ill be in color. " • PARTHENON PICTURES HOLI.Y WIIOU 18 JOBS YOU CAN DO BETTER-WITH FILM SALES PROMOTION SALESMAN MOTIVATE-TRAIN "The File On Henry Royall" (Bank Am.) "The Hardcsty Case" (Ford Motor Co.) "Heavy Goin^" (Ford Motor Co.) "SOFT" PROMOTION "The Case of the Bewildered Bride" (Carnation Co.) "Happy Holidays . . . A/ong the Potomac" "Love That Car" & "Purrs Like a Kitten" (.American Oil) DIRECT SELL (TRIA-SCOPE) "Commuuicalions Services for ETV" (AT&T) PRODUCT DEMONSTRATION "Modern Basic Refractories" (Kaiser) CUSTOMER GOODWILL "Good Old Sam" (Merrill Lynch, et al) FACILITIES & CAPABILITIES "Miisrirs Thai Think" (Borg \\'arner) TRAINING DEALER GUIDANCE "Your B-Line" Stu Erwiii (Intl. Harv.) IN-SERVICE "SKILL" TRAINING "An Answer For Linda" (AT&T) "Tito Cheers for Charlie" (Mutiial/Oni.) EMPLOYEE INFORMATION "Outside That Envelope" (CO. Life Ins.) SUPERVISOR TRAINING "Locked On" (Gen. D\ti /Astronautics) POLITICAL ACTION "How Opiniim Maker Makes Opinions" (American Medical P.A.C.) SAFETY "Slips and Falls" (Amer. Tel & Tel) "Whafll Yi'u Do IF . . . ?" (Data/Films) EMPLOYEE RELATIONS E.MPLOVLL .MORALE "Everybody Has Two Jobs" (USITA) "May' I Help You?" (AT&T) "In Touch With the Future" (GenTel) "Madame. Your Wluilbasr is Missing," (FMI) NEW-EMPLOYEE ORIENTATION "Brokerage Empl. Orieulation" (N. Y. Stock E.vchange) "A Hotel Is Bom" (Hilton Hotels) EXPLANATION OF CHANGES "This Is Standard Oil" (Indiana) EMPLOYEE RECRUITING "Three For Tomorrow" (Am. Petr. Inst.) PUBLIC RELATIONS COUPORATE IMAGE "Fire and the Wheer (Mobil Oil) "Tools of Telephony" (Western Elec.) INSTITUTIONAL "Hail the Hearty" (Borden Company) "With Care ancl Concern" (Upjohn) PUBLIC SERVICE "Holiday for Bands" (.\merican Oil) "Man With a Thousand Hands" (I.H.) "Television in Education" (.\T&T) "Fair Chance" (Planned Parenthood) "Driver Education" Hrtiin pkii. (Su\. Oil) 5 Unique Powers of the Film Medium >\ HY Film? Ask yourself what other medium guarantees /(/// attention to your entire message. No print advertisement, no TV show, no brochure, not even the most hypnotic salesman can persuade a prospective customer or an unbeliever to sit quietly for 5 to 30 minutes and concentrate on your message. Thanks to this unique environment, film can get your message over in the right logical progression of the message-points — without the prospect being able to interrupt, or worse, to skip ahead. Film doesn't need to waste precious time on attention-grabbing "stoppers," because the viewer is already seated and attentive. Film "carries its stinger in its tail," i.e., in its residual impression, and hence is free to implant important, though sometimes quiet, foundational material up front, with a solid effectiveness impossible in any other medium. Finally — and perhaps most important — film implants its impressions in the form of piciiire-images. And since people tend to remember what they see better than what they hear, the impressions burned into their minds via film have a better chance to endure — to inform, persuade, inspire . . . and compel action: to motivate. — Cap Palmer Ask Parthenon for loan prints of any of our pictures. Or let our people screen them for you in Sew York, Chicago. Detroit, or California. {We will suggest competent film-makers in other areas.) Telephone Parthenon Pictures at (213) 385-3911 and ask for Cap Palmer or Bill Gcrrie. PARTHENON PICTURES Cop Polmer Exec. Producer 2625 Temple St. • Hollywood 26 213-DUnkirk 5-3911 •"hlRODLCTlON REVIEW 41