Business Screen Magazine (1965-1966)

EDUCATIONAL AND SCIENTIFIC Organizations Serving AudioVisual Useis WHAT PRICE SNOW? (Being a coldly analytical look at motion picture production costs, and their relationship to real or imaginary communications barriers.) There is a widespread impression that all motion picture producers learned their alphabets by reciting, "A roll, B roll, C roll". Not so. A fewmind you, a few-can talk to you in terms of your technology, your product and your market. And can talk with equal knowledgeability to research people, engineers, and top management. Their vocabularies Include such terms as atomic absorption spectroscopy, microminiaturization, magnetic domains, computercontrol! In the last year we've produced industrial films on each of these subjects. For some of the largest industrial corporations. Including the largest Why? We talk their language. Technically. Economically. Want to cut through the snow? Write today for our Film Fact Sheets-resumes of actual production costs on some of our more recent efforts. You won't have to take a course at Berlitz to get the meaning. Mutschmann Films, Plank Avenue, Paoli, Pa. (For sudderi attention, call 215 6471650.) MUTSCHMANN FILMS CATHOLIC AUDIO-VISUAL EDUCATORS: Officers: Rev. Louis Rongione, O. S. A. (ViJlanova University). Presideni: Rev. Raymond F. Valle. 1). Ed.. (Cand.), Vive-Presiilent: Sister Jean Philip, O. P. (St. Ailbe's Convent, Chicago, ill). Secretary: Rev. Bernard Butcher (St. Mary's Church, Meriden, Conn.), Treasurer, Purpose: To further the use of AudioVisual equipment and materials in Catholic education and to encourage production of suitable films for Catholic school use. Annual Convi ntion: CAVE is coordinating its Fifteenth Annual Convention with the National Catholic Educational Association national convention. April 11-14, 1966 at the Conrad Hilton Hotel. Chicago. 111. Audiovisual equipment and materials may be exhibited at this joint convention. No registration fees are required. " « DEPARTMENT OF AUDIOVISUAL INSTRUCTION OF THE NATIONAL EDUCATION ASSOCIATION Offki : 1201 Sixteenth .Street, N.W., Washington. D.C. 20036. Anna I.. Hyer, Executive Secretary. Officers: Kenneth Norberg (Prof, of Educ, Sacramento State College). President: Wesley C. Meierhenry (Asst. Dean, Teachers College. Univ. of Nebraska), President-Elect: John Vergis (Prof, of Educ. Arizona State Univ.), Vice President: Donald P. Ely (Dir., Center for Instructional Communications. Syracuse Univ. ) , Past President. Dues: Individual, $10 and $15; Business, $25 and $50. Membership is approximately 6,000. A joint membership plan at a reduced rate of $20 has been set up with the National Assn. of Educational Broadcasters. Purpose: The improvement of instruction through the better, wider use of audio-visual equipment, materials and techniques. Membership consists primarily ol directors and specialists in colleges and universities, state depts. of education, and county and city school systems. School supervisors and administrators, classroom teachers, librarians and audio-visual specialists in the armed forces, in industry and among religious groups are included in membership of this NEA a-v department. Conferences: National Convention: l';66. San Diego, Calif.. April 24-29; 19(,7; Atlantic City. N. J., April 2-7; l9hX: Houston, Tex,. March 24-29. Summer meeting in connection with NEA Convention, Miami Beach, June 27. Lake Okoboji Educational Media I cadership Conference, August 21-2.'^. A(ii\iiiis. 1965-66: DAV! has committees and commissions dealing with such areas as quantitative standards, teacher education, professional education of the AV specialist, sch»)ol plant design, technical standards for lu ment. legislation, international relations « sultative service, research, and histor a archives. DA\'I participates in activits international organizations such as Worlclc federation of Organizations of the Tehi Profession. International Council for lui tional Films. DA VI participates in stak ai regional audiovisual conferences and pilid consultants for conventions of many n;or organizations: works on joint projects irlu ing the Educational .Media Council. Anric; Assn. of School Librarians. American luc tional Research Assn.-American PsycHoj cal Assn., National Assn. of Educ;on Broadcasters, National Assn. for Ind.iri Educational Cooperation; and operates ;N tiiinal Tape Repository of approximately '.?{ titles offering recording service for educ;on institutions. Publications: Official organ is Audiivu, Instruction (monthly except July and Aiiist AV Comnuinicati(»i Review (quarterlyl Ri cent publications include: Criteria or Im tional Media Proi>rams in Illementar: an Secondary Schools (with E\aluative Ccci list); Criteria for Educational Media Proam in Higher Education (with Evaluative itA list); Quantitative Standards for .And Personnel. Equipnieni. and Materials . mentary. Secondary, and Higher Educm Teaching Machines and Programmed Lr^ //: Data and Directions: Recommei: for Reporting the Effectiveness of Progi Instruction Materials: Selection and I • Programmed Materials ( 1 2-inch recordii ao companying filmstrip); DAVI Memhersh Pt rectory & Data Book: Handbook for Lion of State ^'e\v\letters. (Complete public iom catalog available upon request. ) Awards and Scholarships: Pioneer .Aardl for long-time service in the AV field p\i al each national convention; three schol.. '•"• for AV personnel — H. Wilson. Mi and Programnicil Inxtruction scholarship • THE EDUCATIONAL FILM LIBRARY ASSOCIATION Office: 250 West 57th Street. Ncu New York 10019. Officers: Galon R. Miller, President: .md L. Limbacher. \'ice President: Willia J. Speed. Secretary: Emily S. Jones. .Admit irch tive Director (at headquarters). CoM.Miirns: Frederic Krahn. Festival' man: William J. Speed, Nominations < man: James L. Limbacher, Membership ' man: Ihco Betjemann. Evaluations Clun MiMHi Ksiiii': (Constituent) — 570 profit ctlucalional institutions; (Service) commercial organizations and intereslv dividuals; 4 international members (i:"-^ ment agencies, film groups of other countd^ 44 BUSINK.SS SCREEN • 9«>»