Business Screen Magazine (1965-1966)

There are no beards, sandals, sunglasses or shaggy locks at Centron. Meeting any member of our staff, you might be inclined to exclaim, "Why, he's just as normal as I am!" if you believe (as we do) that genius is best expressed in the quality of a production, then you've got the real picture of Centron. Following is a list of those for whom we have recently competed productions or have work in progress. As with others in the market for successful films, these clients normally turn to Centron for Kookless, quality productions. AC SPARK PLUG DIV. OF. GENERAL MOTORS AMERICAN MEDICAL ASSOCIATION CITIES SERVICE GAS CO. GENERAL ELECTRIC CO. HALLMARK CARDS INCORPORATED LENNOX INDUSTRIES INC. ELI LILLY & COMPANY McGRAW-HILL MONSANTO THE MOTT FOUNDATION PHILLIPS PETROLEUM COMPANY SKELLY OIl COMPANY SUNRAY DX OIL CO. o centron corporation MOTION PICTURES'SALES MEETI NSS • SOUND FILMSTRIPS 1621 WEST NINTH • LAWRENCE, KANSAS • Viking 3-0400 McGraw-Hill Offers First 8mm Somid Fi ns Heleasi' Hiiim Optical Suuiicl lytcGRAW-HiLL Text-Films has ■'■" announced the release of its first two scries of science films in 8mm optical sound. Tiie scries' — Planet Earth and General Science — each contains thirteen films. In 8mm optical sound, they will cost significantly less than their corresponding I6nim color versions. Albert J. Rosenberg, vice-president and general manager of McGraw-Hill's Te.xt-Films Division, announced that "as the program develops, and it is developing rapidly, we will be offering a wide selection of subjects in Smm.'' He went on to point out that "the development of Smm optical sound films is the most significant advance in years in the audiovisual industry." The low cost, high quality, and convenience of 8mni optical sound films may make possible greatly expanded use of audio-visual teaching in the classroom — adding a whole new dimension to education. Prints arc not only relatively inexpensive, but also lightweight, easy to handle and convenient to store. It is now economically feasible for individual teachers to have 8nim equipment for their own classes, rather than have to wait for availability of basic 16mm audio-visual library materials. The development of McGrawHill's new 8nim optical sound film has overcome a major deterrent to the use of 8mni in the past. This new format is "Smm" in name only — because the picture frame itself has been greatly increased in size, assuring picture brilliance and clarity comparable to 16mm, with a full-size optical sound track making the sound as permanent as the picture. Smm equipment is particularly Prims of 26 ScieiH-e Filln^ suitable for small group use ,i,u is therefore especially valuab In the individual classroom, fhc small, compact Smm projdor, made by Viewlex, Inc., ca bf carried easily from room to r)m, enabling teachers to supplceni the 1 6mm material in their s(ool film libraries with Smm marial for specific classes. • * * » Laser Television System, Canri Developed by Perkin-Elmer (rp. i< A development that les^ five years ago would be attn to the pages of science fiion literature was announced by erkin-Elmer Corporation of orwalk. Connecticut, Consisting fa so-called laser television syjm, it features the recording and rojccting of TV images in a sllio requiring no studio lights orexternal sources of illumination. The term "laser" is an acro/m for light amplification by the smulated emission of radiation, nt demonstrated as recently as lil. the light from laser is highly»hercnt. pure, bright and miochromatic. The laser TV camera, dicloped as an extension of PcrlisElmer's work in optical scanng and laser illumination, scans bjects with narrow beams of ed laser light with the result that cy are illuminated on the TV nioior as if in daylight brightness, he intensity of the laser beam ibelow the level said to en^ > the vision of human subjects. According to Marvin J, Fenfl. manager of Laser llluminam Systems of Perkin-Elmer off uses for laser beams are as IIweather landing aids for aire It covert surveillance for law aforcement agencies and for slly of nocturnal animal behavior. • II. LEKOY VANDERFORD Consultant AUDIOVISUAL CO IM !>! U N I C A T I O N S MOTION PICTURES • CLOSED-CIRCUIT TELEVISION I'ortnerly Film Production Manager, A. T.&T. Co. 1051 Villa View Drive Pacific Palisades, Calif. 90272 P. O. Box 2444 Hollywood, Calif. 90028 Telephone: 213 • 459-1019 ya BUSINLSS SCREEN '*