Business Screen Magazine (1965-1966)

How to Reach 26 Million Customers Abroad Inforfilni members and the U.S. member. Modern Talkinu Picture Service. In the U.S.A. Modern's 32 regional offices disseminate details of the exporter's free loan films to 200,000 active audience groups which have a total undu plays at the Hanover Fair in Germany, the International Shipping E.xhibition in Oslo, the International Samples Fair in Barcelona, and at the Paris International Aeronautical Exhibition. Operations on this scale would be impossible without close cooperation between specialists in many countries provided through a fifteen nation international association of professional film distributors called Inforfilm. Reacliing .lOO.OOO .\iidienccs . . . Well over 500,000 audience groups regularly borrow sponsored films from the Inforfilm members who operate in Australia, Belgium, Canada, Denmark. Finland, France, Germany, Great Britain, Holland. Italy. Japan, New Zealand, Sweden. Switzerland and the U.S. These influential audiences mould opinion in their countries — they are the industry groups, business and professional clubs, universities, schools, political associations which, according to Inforfilm's General Secretary. Jan Botcrmans, have shown sponsored films to over 605 million people during the last five years. If You Export to the U. S. These are impressive figures — and they can be invaluable to the businessman faced with the problem of setting up and developing overseas marketing operations. Take a European exporter for example, anxious to establish his company's name in the United Slates; or vice versa. Each way, there is the advantage of direct contact between nine European 4ri years ago, Milloii llartniaun of Scliinalfilin Central, in Suilzcrland, tn keel /lis miibilc proji'cliim cquipmrnl hij sledge to remote Alpine villages to H liiini III iirotidrd tlicir only means of entertainment on portable screens. processing of all bt)okings. shipping and retrieval of films, including packaging and postage, inspection and maintenance. The distribution charge also buys years of valuable experience in library operations, for example — Inforfilm's Swiss member, Schmalfilm-Zentrale (Central du liitcrnafioiial Harvester booth ul this Loiuloii i xliilnlion iiulddiil a film show iililizinii Sound Service.^' rear-pro jeet ion ((juipment; showings provided a restful, informative interlude for trade buyers viewing picture. plicated audience of 15 million community-minded Americans. The European members would provide a similar service for the U.S. sponsor's films which would be made available in the appropriate languages. And the cost? By agreement, the Inforfilm global international rale is the same for operations in all member countries. It includes research into audiences and their reactions — inclusion of film titles in the catalogs sent to active mailing lists, lechnical lilm Centre prcsi^ • dustry's films in Europe's L,.' densely populated areas. O ih, other side of the world, Stecn Millimeter Australia cover thai cimlinent. Wherever films are showriK-s: days — challenges become ( x)rtunities for sponsor's inc iswi goodwill, sales and profits. , * « * Britain to Select the Year'fles Industrial Films on May 2;!4 Britain's annual Nation In dustrial Film Awards Comptioi will take place at the Shell (nin Theater, South Bank. I S. E. 1 on May 23-24. Th. competition to select that pun try's outstanding industria''sored motion pictures is bi ganized by the British InU|t' Film Association on behalf | :r. Confederation of British Incj 20 national awards will sentcd this year from seltl made by representatives of try. commerce and the spec! film industry. The Federati Specialized Film Associali> nominated three represent.i serve on each of the prelimar evaluation juries which viewilm in each of the seven categoiu entry. In addition to the ncW first awards, diplomas and (lif cates of merit will be awarin i second and third prizes. Pii ors will be presented at ;i to be held on the evening olvli 24. The Council of the British-ill Association will select froiwinning entries the 15 filiii^ will comprise the official I entry to the 7th Internation i" dustrial Film Festival to bcK* in Venice in September. Today, .Sclimalfilm is one of Europe's most cffcelive spon.'iored fili d^ Irilnition agcneies. The sleigh has been repJaeed by the VolkswageiK the pioneer spirit, reaching out for new victcing groups, remains i/iit/u,;* Film a format reduit) was founded in 1921 by American-born Milton Ray Hartmann, whose horse-drawn mobile projection units were the first to visit the most remote Alpine villages. Today they still rely on Schmalfilm for their regular film shows. Kacli Area is \astly Different Each territory offers a different challenge to the sponsor who seeks international audiences for his films through Inforfilni's services — Beluium's Sofedi and Holland's 102 BU.SINF.S.S .SCREEN • ^