Business Screen Magazine (1965-1966)

Some people talk about qualifications. We prefer to talk about filling the custonfier's needs . . . a thing v^eVe been doing very satisfactorily since 1934. May v^e bend your ear? A FULL SERVIC£ FILM PRODUCER MARSHALL L FABER PRODUCTIONS 115-121 Mariposa Denver, Colorado 8C223 Phone: 303-255-3694 Open 75-Seat TravelCinema al Memphis' Metropolitan Airport vr As a free passenger service, a 75-seat TravelCinema ihcater has been opened at the Memphis Metropolitan Airport. Centrally-located for maximum passenger convenience, the wood-panelled rearscreen showcase has been drawing large crowds during its first weeks of operation, according to Association Films, national film distributor. The cinema is in an open area adjacent to the airport ticket offices in the main passenger section of the terminal. Association Films and the operators of the chain of theaters, TravelCinema, of Westwood, N.J., show 16mm films on a continuous basis 1 2 hours a day. Theater Location a Key Factor "The location of the theaters and not necessarily the size of the air terminals is the key to the success of TravelCinema," according to Robert Finehout. vice-president of Association Films. "Locations must be carefully chosen for maximum passenger traffic to and from the various carriers. We try, too, to have the cinemas in areas near or adjacent to cocktail lounges, restaurants and other interminal attractions." The films, primarily sports, travel, public relations and entertainment, are selected from Association Films' sp(insorcd-film library of more than 700 subjects. The first TravelCinema, located in Tucson International Airport. has been operating for almost a year. Audience surveys of the several thousand passengers who have seen the programs there show that the free screenings have been very well received. Other Cinemas Being Built .Additional cinemas arc under construction in a number of airports in other cities, TravelCinema has announced. • * ..! ..: ir Distributor listings begin on Page 59 of this 16th Review issue. Dr. Kugeiie Bauingartiier cxannurs a patient who is constant smoker. "Critical Decades" Shows Vital Role of MiddleYears in Old Age ■.-■ The Critical Decades, a new film produced for the United States Department of Health. Education, and Welfare by Columbia University Press Center for Mass Communication, underscores the need for healthful living patterns early in life to prevent later illness. The 31 -minute film (28'/2 min. in a TV version) was written and directed by George C. Stoney and features Dr. Eugene I. Baumgartner, former president of the American Academy of General Practice. Dr. Baumgartner explains, "Unless we get the patterns of our lives straightened out in our forties and fifties, we aren't likely to do so well in the home stretch." Using actual patients, he shows how lack of medical attention in the middle years results in serious illness later on. The Critical Decades has a clear message for patient and doctor alike. The film suggests ways the family doctor can foster preventive attitudes in his patients. It shows how to educate and motivate patients toward the goal of a positive health program. The Center for Mass Communication at Columbia University is a non-profit producer and distributor of educational films. It has S|icciali/ed in the production of films for government agencies. foundations and educational organizations. • 729 SEWARD HOLLYWOOD. CALIFORNIA PHONE 464-3183 ICREATE THE ytmr mood (every time I with the [major I BACKGROUND IMUSIC ILIBRARY Major offers you a full forty-five hours of backgnnd music for titles, bridges, Ickground— for scoring, editing, recording and dubbing music for your: • FEATURE production: • DOCUMENTARIES • TV FILMS • SLIDE FILMS • ANIMATION • SALES PRESENTATIONS • INDUSTRIAL FILMS • COMMERCIALS l^ Major specializes in sound —you get exceptional fechiol know-how and beautifully recorded original music i IMPORTANT: Major owni Iti Ow« righti on oU mood muiic in ill l"*?l world rights available to you • completely sound legal boiii **" ovoilable on o "per telection • "unlimited use" orrangtmanl. WRITE FOR FREE CATALOGUE TO I THOMAS J. VALENTINO, l^• ESTABLISHED 1132 150 W. 46th St.. New York 3*. f^ I Alao ovofloblv: Cofaloflu* •! our c«mpl«l« lownrf •#•€!« Ilbrorv I 110 BLISINKSS SCREEN • 1"*