Business Screen Magazine (1965-1966)

;n Brightiin. England. The occasion hcistrand Ltds. Marketing Meeting, d iy representatives from all over ie reception was so enthusiastic that ■ iistrand fibers representatives imme .in demanding prints for use within countries. i rman language version of This Is d premiered at the Cologne Show 1966. This continental show is [e to the huge International Home Market which takes place in Chi annually. Accomplishes More in Less Time Chenisirand has now replaced the Ie presentatii>n which ran three-quarhour. aring the film with the slide prescn 1r. Shumeyko concludes: "During ^minutes, the slides could sketch out barest essentials. And. lets face it, made for a static presentation. With e accomplish five times as much in f the time!" motion picture medium, within one iresentation, do an effective job of a company's total image — includ reaching overseas operations? iWer from Chemstrand is a resound I liiidriv hii^ just finished session wHh n on set at Xilc.s' Chicago studios. Malizing a Dealer Show I ED Segments played key roles as > iL In-Sink-Erator Manufacturing Comffd dealer meetings in over 50 markets [jie first quarter of the year. l|Wo-part film, starring Wanda Hendrix. luced for the Racine, Wisconsin maker sal units by the Fred A. Niles Commui Centers, Inc. A first 8-minute segj-oduccs a new stainless steel disposer joduced by the company, including fac•duction scenes. Then the projector is )ff and company personnel give a live 'ration of the product lecond segment, a 7-minutc film, follows • company's advertising and sales proprogram of the year. In this, editors of urnals appear at a filmed press conferask questions about the program of endrix. Her answers were intercut to e actual ads and promotional materials ng used. and meeting plans were designed for indling by district and division man,032 dealers attended in January alone. ER 2 • VOLUME 27 ONE SIMPLE \mil FAVOR Fofiis Is un .\ir <!ur;:o lluiiilliii^ in Tliis Pan .Vnicricuii Molixulion Film Tnternation.vl Air Cargo Bisiniss is -* booming! Even in an era marked by spectacular advances in dozens of industries, the yearly increases chalked up by air freight have been little short of phenomenal. What was once a comparative trickle has become a river; and the river, in turn, promises to develop into a flood. Handling that flood is one of the prime concerns of international air carriers today. For in the context of the intense competition characterizing the modern international air transportation industry, the problems of expansion have to be solved now if an airline is to develop its share of the cargo market tomorrow. Individual's Role in Complex Operution One of those problems is the training of personnel: training not only in terms of new job skills but in terms of attitude and morale as well; for a significant irony accompanying industrial expansion has been the decrease in each individual's sense of importance as the real worth of his contribution to a complex operation becomes greater. Because he can't sec the ultimate results of a job well done, or the immediate effect of a ■"simple"' mistake, the individual employed in a complicated chain of events may well begin to lose sight of the importance of what he in particular is doing. In the business of shipping cargo around the world by air, this attitude can be most harmful to sales development. Personal Awareness Is Best Insurance As the leader in international air freight. Pan American World Airways has too much at stake to overlook the importance of any of the thousands of individuals engaged in its cargo operations. Thoughtless handling of an air waybill, an omission in the preparation of a manifest, a slight miscalculation in weight and rating of a jet freighter — apparently simple mistakes that can be costly to Pan Am and its customers; mistakes against which the best insurance is the awareness of the people involved as to the importance of their seemingly routine jobs. Part of Pan Americans effort in preparing for the flood of air cargo business, therefore, lies in a training program designed to show the consequences of each individual job in the complex operation of the company's cargo facilities. And the core of this program is a dramatic. "'lluiidli Willi i;iri III (III kniil.\ nj mniinr mid uiidrr all kiiuh of pressure . . . is the first eommandment in Pan Am's Fleet Service work . . ." semi-documentary film titled One Simple Little Favor. Produced for Pan American by Henry Strauss & Co. of New York, the tilm focuses on the unsung heroes of air freight. Breaking down complicated procedures into small, immediately recognizable job functions. One Simple Little Favor presents the air cargo picture in terms that are not only realistic but — more important — meaningful to the individuals concerned. From sales office to warehouse, from payload control to the actual loading of the aircraft, the importance of each of the many and diverse tasks necessary to the smooth and efficient working of a complex organization is spelled out in a way that deliberately involved the student audience in assessing its particular role in the process. Jobs Related in Close-Meshed Network Isolated incidents arc seen as part of a coordinated whole. What at first appears remote and detached becomes — through the picture developed in One Simple Little Favor — tightly tied to other jobs in an elaborate and closely meshed network. Cooperation becomes a viable idea instead of just a word. The documentary footage for this 19-minute 16mm color tilni was shot at Pan Am cargo facilities around the world. It is neatly blended with dramatic sequences showing the emergency shipment of vital engine parts halfway across the globe to a tanker stranded in a foreign port. The importance of the many separate parts of air cargo is seen in their relationship to the integrated whole as men and machines pit themselves against ck>cks, regulations, ironic circumstances, and the inevitable human factors. The result is excitingly satisfying and the student audience is left with a new respect for each of the men who take the trouble to do that one simple little favor. One Simple Little Favor was produced for the exclusive use of Pan American Airways' Sales & Service Training Department. It is not available to the public and is shown only as an integrated part of Pan Am's official cargo training program. • .■\t loft: ".Mr cargo involves people in dozens of different jobs in a close-meshed network.'' Below: "When the shipnii nt arrived ue still Itad 20 minutes to flight time. I decided to push f/iw one through Customs myself ..." S.(TSIOMS