Business Screen Magazine (1965-1966)

wtiat's new in pictures The Role of Research in a Hungry World S«7i<' iM new "Drowninoofing" film. Wafer Safety Programs to Show "Techniques for Drownproofing" '•r An important new technique for survival in deep water, even for those unskilled in swimming, is the subject of a new color motion picture produced by Water Safety Programs. Inc.. 200 West 57th Street, New York City. The new film, tentatively titled Basic Techniques for Drownproofing. was Icnsed in the Caribbean, off the Virgin Islands. Much of the photography was done beneath the ocean's surface so that viewers are able to sec precisely how the new technique works. Carl V. Ragsdalc. of Sun Dial Films, producer of the film for Water Safety Programs, notes that "while it would have been far easier to make the film in a swimming pool or tank, the Caribbean was selected to prove that the method is just as effective in the turbulence found in large bodies of water where survival may depend on staying afloat for long periods of time." Basic Techniques for Drownrroofini; will be ready for release during the month of June. Write Water Safety Programs (address above) for details on print prices and terms of availability. • * * ♦ Philadelphia Buys a Picture to Promote the 1976 BiCcnlcnnial .■ The City of Philadelphia is sponsoring the production of a 1976 Bicentennial motion picture to be used in an effort to obtain the national HiCentcnnial observance in that metropolis. The film will later be used for promotion of Philadelphia tourism. John B. Kelly, Jr.. chairman of the city's Steering Committee for the 1976 Bicentennial effort, announced the selection of John M. Price Audio-Visual Presentations, of Philadelphia, as the producer of the $45,000 film. It will h. produced in a wide-screen forn^at. • mi^ANs Desperate Race with *'■■• hunger and famine and his chances of losing against today's mounting odds are documented in a new motion picture, Life in twccn bountiful and blighted lands, the film shows that nature and man himself have brought on the food crisis. Man's initiative and genius are portrayed as the hopes the Balance, sponsored by the for solutions that can avert disStandard Oil Company (New aster. Jersey). Color photography from seven countries on three continents and on islands of the Far East draw the battle lines for an historic fight against hunger. The narration by film star Orson Welles dramatizes successes and failures in the age old contest now in a critical stage. In sharply drawn contrast be Soil, sun and rain — the essentials of agriculture — have helped and hindered in the struggle for food ever since crops became its major source. Too much or too little in unbalanced ratios have literally put life in the balance for whole continents. Hunger, malnutrition and disease are now grim realities for almost half the human race. Threats Dear HFE: You say you're proud of your color quality . . . What makes it so good? ^ ^ 7!!r Dear Lab Customer: Carefully controlled processing is an imixjrtant "secret" in guaranteeing HFE Color Quality. At HFE, each t\]X' of film is developed according to its own indi\idual requirements. Developing solutions for the complex processing of color film are regulated as to temperature and flow, every step of the \va\-. Temperatures of the solutions are maintained by the finest thermal regulators to within one-tenth of a degree. Finally, in a separate room etjuipped with the most modem instruments, the .solutions are cheeked eoiitiiiuouslv tlironghout the day by experts in eheniieal analysis. It's the little extra care which produces dependably-uniform color prints of HFE Quality the little extra personal care given to each customer's order. If you'll visit us, v\'e'll he happ\ to show you how we satisfy and please so man\' critical print-buyers. A trial order also will prove the point. May we see or hear from you soon? For complete PERSON ALI'/.ED Kimm Lahoraltmj Service— HOLLYWOOD FILM ENTERPRISES, INC. 6060 SUNSET BlVD • HOllYWOOD, CALIFORNIA 90028 • PHONE 213 464-2181 FOR TH^ ///(ejf in/5JtOLOR or Black A White Smiiin film pntihirvrs \iniv I'XIT Tlir l.nlti>rnli>ry ihiit's (H.I)EST hi l-,\/»fr/i iinil A/.'ll i:ST ill l-.iiiiipnirnt . . . of famine are brought desra, close by population growj almost every country. The «!, three billion mouths to f(| , day will be six billion in n^ generation, the film warns. Life in the Balance sho\ tf nature's imbalance in itsjc Botanist at the Intcrruttioiv Institute in the PhUippina selects seed strains for fie. tivation. Ilcr work is part o; brid development project ah increase yield ami nutrition growing elements descn'csoi part of the blame. Peopk ai pests are equally guilty. Over the centuries, man'm: management of the land hipr duced vast deserts where ro once thrived. His harvest tciy shifting sand which is noon nonproductive but a an threat of burial for adjacent ir lands. Primitive Methods Limit ..^ Where sands are no pr it; primitive farming methods aid pleted soils frequently limicn yields and enslave farmers tc and disappointments that to been their lot for thousaii i years. "Millions of the \rti farmers still work in way^ to Neolithic man." the : serves. Insects and blights, pw more resistant to sprays, cfl toll which hungry people Ci t longer afford. Together the & vour or spoil almost one-thl < the crops man cultivates. No simple solutions sccnpo sible, but Life in the BakmceVX ments the science and skills » Standard applies to agricuB dismal dilcnmia. Oil is the wf and the battlegrounds rangciw research laboratories in Lite N.J. to tropical rice fields ■ • Far East. \M\\ Be Distributed by Moi* Life in the Balance wasp* duced by Equinox Films, It with Gene Scarchingcr serv:{» producer-director, and Jeri V nen. photographer. nistriH*" will be through Modern TW Picture Service libraries. ' 54 BUSINESS SCRE EN^