Business Screen Magazine (1965-1966)

THE NATIONAL ALLIANCE FOR WATER & POWER PRESENTS KJ "NAWAPA" SPONSORED BY RALPH M. PARSON CO. PRODUCED BY WALTER WISE PRODUCTIONS, HOLLYWOOD ARABIC VERSION BY FOREIGN LANGUAGE CINEMA SERVICE, HOLLYWOOD A TRANSLATION & NARRATION: WADIE GARABEDIAN PRODUCER & DIRECTOR: ALBERT AMATEAU i * ^ JOIN THE INTERNATIONAL SET OF WORLD MARKETERS AND PRODUCERS FOR WHOM WE HAVE DUBBED FILMS IN ONE OR MORE LANGUAGES ic w FOREIGN LANGUAGE CINEMA Sri VICE 7046 HOLLYWOOD B JLEVARD HOLLYWOOD. CALIFORi a o00?8 213 / Hollywood 7-5K^ TELEVISION'S ADVERTISING AWARDS Honors to 77 as Best of American TV Commercials SIXTY-EIGHT Clio Statuettes were awarded May 5 at the 1966 Awards Dinner of the Seventh Annual American TV Commercials Festival, in the grand ballroom of the New York Hilton Hotel. The awards function climaxed a day of workshops and screenings of the outstanding commercials of the past year. A capacity audience of 1500 advertising and production executives and many of their wives witnessed a program that combined the presentation of 38 Clios as "best" in their individual product catagorics, seven for special advertising challenges such as ID's and 20-second spots, six regional market awards, 16 citations for outstanding craftsmanship in such areas as cinematography, demonstration, design, etc with screenings of selected winners. Approximately 50 minutes of commercials were shown on the big screen of the grand ballroom. 1,891 U. S. Entries; 221 from Overseas Exactly 1891 entries were received by the Festival this year from advertisers, their agencies and production companies in the United States and Canada. An additional 221 entries were received from countries around the world, and 10 Clios were awarded to '"bests'" in international product areas as well. Twenty-nine advertising agencies received Clio award citations this year. Leading the agency pack was Young & Rubicam with 1 1 . Others with three or more awards were Doyle. Dane, Bcrnbach — 8, Benton & Bowles, McCann Erickson and Campbell-Ewald, all with 4, and J. Walter Thompson, with 3. Thirty-three producers shared in the 68 Clios presented. The leader was VPl with 8, followed by EUE — 6, Televideo — 5, and Brillig, Freberg. and Rose-Magwood. all with 3. Announces ProKruni of New Foundulion In his remarks, Festival Director Wallace Ross announced the development of a Foundation to service schools and colleges with examples of fine advertising from the Festival's film and video tape library of over 10,000 commercials. Ross also mentioned the first Foundation project as a telecast on WOR-TV of a Frito-Lay conimercial itini "lirst Spokisiiitiu" honors for Hirl Liilir. Agency: Vofoiy 6v liiihi Ciliii i'rodiniT: \//'() \'i<litiln>iu(\. Illf. Martini & Rossi Apertif spot "Sailii' best in International Category for ih p ticl. Producer: Cinema et Publicite, Pit. selection of this year's award winne pointed out that last year's initial tel WOR-TV, Channel 9, New York, ha rating of 9.0, far higher than any oth previously for that time period. He an that WOR-TV was prepared to proj ht)ur in color this summer providing th val sponsors would participate in the tion cost. Details for this are being wc at present. Among the top award winners v Lahr, winner of the Festival's "best man" award, named this year for the : in honor of Buster Keaton, who die the past year. Previous winners of the man citation have included Edie Ac Muriel Cigars and Alexander Scourby son & Johnson commercials. San Francisco* complete 16 mn film service LMER FILMS. irlb< eti HOWARD STREET SAN FRANClBO f.A.PA 61 BUSINESS SC REEri